new facebook page layout puts content front and center

New Facebook Business Pages Layout Puts Content Front and Center

by guest blogger: Adam Greenlee

© 2014 Off Madison Ave. All Rights Reserved.


Old Page New Page

01


Overview

Yet another update to Facebook is changing the

timeline for both users and Business Profile Pages. In

March of this year the company announced its plans

to implement a more streamlined look for Pages by

unveiling a one-column design – as opposed to the

former left-to-right design – and reorganizing areas of

the Page.

This new design went into effect on June 13, 2014

and the following viewpoint will detail what these

changes mean in regard to content, creative and

layout for all business Pages moving forward.

New Layout

In March 2014, Facebook began testing the option of

changing the layout of Pages for visitors coming from

a desktop to make it easier to find information and

to better feature the tools admins use most. The new

layout completely changes the timeline feature and

reorganizes other areas such as the about section

and admin tools. Additionally, the apps and features

on the Pages, such as other social networks and

contests, are now located on the side, rather than

in tabs on the top.


02

Timeline and About Section

One of the first noticeable changes is the timeline design, which

is now in one column, meaning that all posts will appear in a

newsfeed style format on the Page. Additionally, the about section

has moved and is much more prominent.

The about section now appears on the left column and can feature

general information, a map, hours of operation, contact information,

website URL, photos and videos. Under the about section, you will

now see apps, which stores the information previously found in the

tabs at the top of the Page.

Admin Tools

Another important change involves how the admin

tools are presented. Before this update, the admin

information was found above the cover photo, which

provided an overview about the Page’s performance.

With the new layout, the information will be placed

along the top, with the overview now situated on the

right side of the cover photo, providing a cleaner look

to the Page.

The data will not change, and will instead follow

the admin as he or she scrolls through the Page.

Additionally, a new navigation option is available on

the top left for activity, insights and settings. The


03Build Audience tab offers direct access to the Ad

Manager account to view any running paid efforts.

The new design comes with a new “Pages to Watch”

layout as well in the insight tool.

Creative specs, such as profile pictures and cover

photos, will remain the same on the new layouts, so

there is no need to create new content specifically for

this change. Additionally, all custom tabs are going

to move to the apps section when upgraded and the

specs will remain the same.

The only differences

in terms of specs are

the uploaded photo

thumbnails on the

timeline. Single photo

thumbnails will now be

allocated to a square

space of 504px x 504px.

If you upload a photo

in vertical (portrait)

orientation, it will come

out 504px high, centered

with empty spaces on

the side.


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04Multiple photos will

cause the display to vary

by how many photos

are uploaded and by the

orientation of the primary

photo. For example, if

you upload four or more

photos, with the primary

photos in horizontal

(landscape) orientation,

your timeline post will

appear like this:

Other Recommendations

These changes are beneficial for the Page and its

fans as they offer a more simplistic, streamlined

layout, while also providing admins easy access to

live analytics anywhere they go on the Page. Since

the layout has been updated, future content should

follow these changes based on where users are on

the Page.

For example, when referring to a contest in the

apps, direct the users to the left of the Page for

more information. Also, consider the uploaded photo

dimensions when uploading creative or imagery to

the Page. The full-width featured image that an admin

could make span both columns of the timeline is now

gone due to the single-column layout.