new engaging the developer community · 2018. 2. 2. · need to know engaging the developer...

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3 1 5 2 4 EDUCATION TOPS MONETIZATION IN WHAT DEVELOPERS WANT MOST FROM ECOSYSTEMS What Developer Ecosystems Need to Know ENGAGING THE DEVELOPER COMMUNITY Findings from the 2018 Accenture Developer Ecosystem Survey of 750 US-based developers reveal that developers are pragmatic and nuanced in their wants and needs. want to learn new skills, or improve current skills, when engaging with a developer ecosystem want to make money through engaging with a developer ecosystem 74% 64% DEVELOPERS WANT A ROI ON THEIR TIME, BUT IN TRAINING MORE THAN IMMEDIATE REVENUE 69% say a return on their investment of time is the most important factor when choosing a developer ecosystem of developers believe a platform should offer formal training and certification 71% TIMELY, KNOWLEDGEABLE AND CAPABLE SUPPORT RATE HIGHLY IN SUPPORT NEEDS rate timely support as important rate knowledgeable support as important 81% 79% rate capable support as important 79% ALL EXPERIENCE LEVELS WANT PERSONALIZED SUPPORT THERE’S ROOM TO IMPROVE SUPPORT 76% rate personalized support — knowing what software stack you use, what API versions you have — as important of developers believe developer ecosystems are generally good at providing the support they need 23% THERE’S ROOM, AND INCENTIVE, FOR DEVELOPER ECOSYSTEMS TO DIFFERENTIATE think all developer ecosystems are pretty much the same in terms of usefulness agree that a platform offering a truly differentiated and meaningful developer ecosystem would get a much larger part of their business 47% 70% WHAT WOULD MOTIVATE SWITCHING WITHIN THE NEXT 12 MONTHS? 53% being focused on the latest technology 40% helping me build my career being more developer-friendly in terms of ease of use 41% being more future-looking 44% TECHNICALLY ACCURATE, UP-TO-DATE CONTENT IS THE MOST IMPORTANT ECOSYSTEM ELEMENT rate technically accurate content as important rate current, up-to-date content as important 82% rate findable content as important 78% 80% MOST CONTENT NEEDS IMPROVEMENT 24% of developers believe developer ecosystems are generally good at providing the content they need MARKET POSITIONING MATTERS, BUT MARKETING LESS SO rate how well the platform is integrated with other companies as important UNDERSTAND developer perceptions of your ecosystem DETERMINE where your ecosystem capabilities and offerings stand relative to peers and best-in-class DEFINE actions to move toward differentiation and industry best practice rate market relevance as important 76% rate reputation as important 73% 73% 65% rate traditional marketing as important 20% believe developer ecosystems are generally good at marketing their capabilities to them FROM THE CROWD? HOW TO STAND OUT Visit us at www.accenture.com/devecosystem Source: 2018 Accenture Developer Ecosystem Survey Copyright 2018 Accenture. All rights reserved. Accenture, its logo, and High Performance. Delivered. are trademarks of Accenture

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Page 1: New ENGAGING THE DEVELOPER COMMUNITY · 2018. 2. 2. · Need to Know ENGAGING THE DEVELOPER COMMUNITY Findings from the 2018 Accenture Developer Ecosystem Survey of 750 US-based developers

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EDUCATION TOPS MONETIZATION IN WHAT DEVELOPERS WANT MOST FROM ECOSYSTEMS

What Developer Ecosystems Need to Know

ENGAGING THEDEVELOPERCOMMUNITY

Findings from the 2018 Accenture Developer Ecosystem Survey of 750 US-based developers reveal that developers are

pragmatic and nuanced in their wants and needs.

want to learn new skills, or improve current skills, when engaging with a developer ecosystem

want to make money through engaging with a developer ecosystem

74% 64%

DEVELOPERS WANT A ROI ON THEIR TIME, BUT IN TRAINING MORE THAN IMMEDIATE REVENUE

69%say a return on their investment of time is the most important factor when choosing a developer ecosystem

of developers believe a platform should o�er formal training and certification

71%

TIMELY, KNOWLEDGEABLE AND CAPABLE SUPPORT RATE HIGHLY IN SUPPORT NEEDS

rate timely support as important

rate knowledgeable support as important

81% 79%rate capable support as important

79%

ALL EXPERIENCE LEVELS WANT PERSONALIZED SUPPORT

THERE’S ROOM TO IMPROVE SUPPORT

76%rate personalized support — knowing what software stack you use, what API versions you have — as important

of developers believe developer ecosystems are generally good at providing the support they need

23%

THERE’S ROOM, AND INCENTIVE, FOR DEVELOPER ECOSYSTEMS TO DIFFERENTIATE

think all developer ecosystems are pretty much the same in terms of usefulness

agree that a platform o�ering a truly di�erentiated and meaningful developer ecosystem would get a much larger part of their business

47% 70%

WHAT WOULD MOTIVATE SWITCHING WITHIN THE NEXT 12 MONTHS?

53%being focused on the latest technology

40%helping me build my career being more developer-friendly

in terms of ease of use

41%

being more future-looking

44%

TECHNICALLY ACCURATE, UP-TO-DATE CONTENT IS THE MOST IMPORTANT ECOSYSTEM ELEMENT

rate technically accurate content as important

rate current, up-to-date content as important

82%

rate findable content as important

78%80%

MOST CONTENT NEEDS IMPROVEMENT

24%of developers believe developer ecosystems are generally good at providing the content they need

MARKET POSITIONING MATTERS, BUT MARKETING LESS SO

rate how well the platform is integrated with other companies as important

UNDERSTANDdeveloper perceptions of your ecosystem

DETERMINEwhere your ecosystem capabilities and o�erings stand relative to peers and best-in-class

DEFINEactions to move toward di�erentiation and industry best practice

rate market relevance asimportant

76%

rate reputation as important

73%73%

65%rate traditional marketing as important

20%believe developer ecosystems are generally good at marketing their capabilities to them

FROM THE CROWD? HOW TO STAND OUT

Visit us at www.accenture.com/devecosystemSource: 2018 Accenture Developer Ecosystem Survey

Copyright 2018 Accenture. All rights reserved. Accenture, its logo, and High Performance. Delivered. are trademarks of Accenture