1. Engaging with your research community [ high impact / low cost marketing techniques for libraries ]Tuesday, August 17, 2010

2. "...we are offering something theywant and they just dont know it."- Meredith Farkas , librarian/blogger Information Wants to Be FreeTuesday, August 17, 2010 3. How To... Study and identify distinct user groups Discover the services your users desire Package and promote these services (online/ofine) Evaluate and continually assess progress Tuesday, August 17, 2010 4. What do I mean by"Marketing"? denition: Strategies for identifying andconnecting with your target audience Tuesday, August 17, 2010 5. Why Marketing? Educate others about high quality research tools Discover where to focus efforts Inform others about the role of librarian/libraries Tuesday, August 17, 2010 6. Discover user patterns What are your user groups? Are you spending a lot of time on requests notdirectly related to the librarys mission? What are the most common repetitive tasks?Tuesday, August 17, 2010 7. Common MethodsLibQual Surveys Focus Groups Tuesday, August 17, 2010 8. Short online survey Can provide quick feedback Seek assistance with creating questions Place link to survey in high trafc area (might notbe your library page) Tuesday, August 17, 2010 9. Distinct User GroupsDo it Yourselfers Rely on their own abilities.Do not like asking for help. Quick and Easys Want their preliminary researchdone as fast and painless as possible. Unawares Do not know a distinct library serviceexists. Are confused by library terminology. Tuesday, August 17, 2010 10. International Students/Faculty How can we better assist this group?Key needs and messages for this group? Tuesday, August 17, 2010 11. Focus Group ProsMore in-depth Share and compare Ask follow-up questionsConsModerator/Assistant moderator Planning time Skill with guiding a group Quality participants over quantity Tuesday, August 17, 2010 12. ResultsComfortable in an online environment Unaware of certain library services May need additional explanations Receptive to translation resources Tuesday, August 17, 2010 13. HTTP://LIBRARY.BUFFALO.EDU/LIBRARIES/GETHELP/INTERNATIONAL/ Tuesday, August 17, 2010 14. Its all about the packagingWhy brand? Intangible commodity Tuesday, August 17, 2010 15. HTTP://LIBWEB.LIB.BUFFALO.EDU/BLOG/BIZBRARY/ Tuesday, August 17, 2010 16. Tuesday, August 17, 2010 17. Tuesday, August 17, 2010 18. Embrace Multimedia Tuesday, August 17, 2010 19. Evaluate Measure progress Web Usability Google Analytics Surveys, Assessment Tuesday, August 17, 2010 20. Spread your message onsitePosters/iers can feature: Databases Librarian bios Workshops Tuesday, August 17, 2010 21. Face to Face/Peer to Peer Build relationships Get recommendations Word of mouth Tuesday, August 17, 2010 22. "...meeting with people inperson gives us the opportunityto truly connect with them ." - Dr. Nando Pelusi , Psychology Today November/December 2009 Tuesday, August 17, 2010 23. ResourcesMorgan, D. L., & Krueger, R. A. (1998). The focus group kit. ThousandOaks, CA: Sage. Olson, Christine A. and Suzanne Stewart Moseman. "Overworked?Understaffed? Dont Stop Marketing!" Information Outlook . Mar. 1997.Trade & Industry Database . Online. InSite Pro. 17 July 1997.o Resources for International Students. http://library.buffalo.edu/libraries/gethelp/international/ Resources By Subject Guides http://library.buffalo.edu/libraries/findlibrarymaterials/subjectresources/ RoAne, Susan. Face to Face: How to Reclaim the Personal Touch in aDigital World. New York: Simon & Schuster, 2008. Print.Tuesday, August 17, 2010 24. Questions? Tuesday, August 17, 2010