new delhi 2012
TRANSCRIPT
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Giselle Rufer Delance
Creator of DELANCE Swiss Watches for Women
Delhi, September 2012
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APPLYING OUR DIFFERENCESDEVELOPING OUR TALENTS
EXPLORING OUR TRADITIONSDOING WHAT WE KNOW BEST CREATING SOMETHING NEW
Delhi, September 2012
Going Global: Taking a share of the global market
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HOPE FOR TOMORROWTHRIVES IN OUR DREAMS
Believe in yourself
Delhi, September 2012
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For my mother
A FOUR-LEAF CLOVER
Delhi, September 2012
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My mother
Delhi, September 2012
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With my mother, my sisters in front of our shop in Porrentruy (1961)
I AM EVERYWOMEN
Delhi, September 2012
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MY DAUGHTER She is a prima ballerina !
I want to be a prima ballerina.
Delhi, September 2012
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IF YOU CAN DREAM IT, YOU CAN DO IT
Delhi, September 2012
My grand daughter
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Dreams color your soul with rainbows of hope
BE ALL YOU CAN BEDiscover your talents
Delhi, September 2012
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FIND YOUR MISSION
Do something unique
Or
Do something traditionnal in
your unique way!
Delhi, September 2012
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DEVELOP YOUR TALENTS
Remember your childhood...
You have so many talents...
Take care of them...
Delhi, September 2012
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TURN YOUR CONS IN PROS
The Pros Included :
I am a strategist, a creator.I am an engineer, an artist. I can speak many languages. I can travel all over the world. I am a communicator.
The Cons Included :
I am a woman. I am over 50.I have no financing power.
Delhi, September 2012
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The decision to create a watch for women,A sign of recognition
For women who want to change the world
TIME FOR ME – TIME FOR YOU
Delhi, September 2012
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The Brand Name Is Most Important1995 : Logo Creation
International Brand Registration1996 : Delance Inc. Birth
Delhi, September 2012
Think globally from the very beginning
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Create your international networkTell your story
Delhi, September 2012
TELL YOUR STORY
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Delhi, September 2012
CREATE YOUR INTERNATIONAL
NETWORK
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Make it perfectly
MAKE WHAT YOU LIKE
Delhi, September 2012
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If you do not have the skill, ask somebody elseYour team and your friends help you to grow
SHARE YOUR DREAM
Delhi, September 2012
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DOING THE RIGHT THINGS…
Is more important than doing things right
Delhi, September 2012
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ANYTHING WORTH DOING, IS WORTH DOING WELL
Any task started must be completed
Delhi, September 2012
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THE HEART OF DELANCE
Unique shape
Symbolic signification
Customisation
Personalisation
100% Swiss made
5 years warranty
Product of Excellence made by Women for Women
Delhi, September 2012
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YOUR SILENT MENTORA symbol is stronger than a thousand words
The stone at 6 o’clock, south, sun, radiates the masculine energy
At the zenith, at 12 o’clock, the spiral, water, moon, femininity
At the center the diamond shape, universal symbol of life and prosperity
The infinity knot links the feminine and the masculine for all eternity
Delhi, September 2012
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CUSTOMISATIONOne shape
Cabochon
Bracelets
Small
MediumGold SteelSteelGold
Loose rope gold Link gold Leather Link steel Loose rope silver
Precious stones on your watch
1 920 000 combinations
Delhi, September 2012
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Social Commitment
The DELANCE “Pink Ribbon” unites women all over the world in solidarity.
Twenty-eight rose sapphires celebrate the moon’s cycle and femininity.
Delhi, September 2012
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ASHTA LAXMI
By its soft lines and delicate curves, the DELANCE Watch tells us the story of women all over the world since the beginning of time.
Delhi, September 2012
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GAJA LAXMI
Always the same, yet so different and unique, the watch suits every culture, every tradition, every woman…
This time it is all about India and Laxmi or Laxshmi.
Delhi, September 2012
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INDIRA
Laxmi incarnates in various forms and names.
For a dazzling Indian woman DELANCE has created an original and inspiring collection.
Delhi, September 2012
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MAHALAXMI
Devotedly revered and worshipped in India, Laxmi is the divine mother.
She represents prosperity, well- being, health, royal power and glory.
Delhi, September 2012
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SHRI
The eight-pointed star of Laxmi (Ashtalaxmi), formed by two pivoted squares, the lotus and the crimson color are the best known emblems of Laxmi.
Delhi, September 2012
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PADMA
Each watch of the Laxmi collection is dedicated to one of the Goddess’s names and symbolizes one of her supreme qualities.
Delhi, September 2012
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THANK YOU FOR YOUR ATTENTION
Visit our website www.delance.com“Like us” on www.facebook.com/DelanceWatches
Follow us on Twitter : twitter.com/Delance_Watches
Delhi, September 2012