new business world gary bloom ceo & president veritas software corp
TRANSCRIPT
New Business World
Gary Bloom
CEO & President
VERITAS Software Corp
Changing View of IT
Outages hurt in new and painful ways• Public embarrassment• Stock value impacted• Significant outages are now front-page news
No time for downtime• The system now is the business, not merely the
support for the business• When the system is stopped, the business is
stopped - impact on revenue is immediate
(Up) time really is money• Measurable and clear
Changing Business Climate
Time to Obsolescence• Down to 9-12 months, from 5-10 years
• The risk of not trying new technology is greater than of trying it and failing
Immediacy• Humans should not have to wait for computers,
• and they will gravitate toward suppliers that do not make them wait
Concept of Attention Value• Quality of Attention, Quality of Attention Usage
The Digital Economy
“… by 2002, 93% of Fortune 1000 companies expect to transact business on the net.”
The Forrester Report, February 2000: Is Non-stop enough?
By 2004, B2B eCommerce will reach =$2.7 trillionThe Forrester Report, February 2000: Is Non-stop enough?
B2B eCommerce is predicted to expand from $336m this year, to $6.3 Trillion In 2005
Jupiter Research, September 2000
The eBusiness requirement for 100% business continuity
elevates data availability to a strategic level
The Economics of Technology
Abundance• Processing Power• Storage
Scarcity• Human Attention
Attention
Value of Attention
Qu
alit
y o
f A
tten
tio
n
Web Advertising?
Radio Advertising
TV Advertising
Reading a Newspaper
Reading a Magazine
Driving
Stock Quotes
“Getting the attention you need”, Thomas Davenport & John Beck, HBR, Sept-Oct-2000
NegotiatingA Deal
Buying aProduct
LocatingInformation
Finding asupplier
Reading a Book
Watching a Movie
Watching aBall Game
Web Surfing
Ph
on
e C
alls
The Value of Attention
Human beings will not wait - they should not have to!
They will obtain their desired product or service from the source with the shortest latency
Downtime guarantees loss of attention
Attention as a Scarce Resource
“What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”
-- Herbert Simon, Economist, Nobel laureate 1978
The most intolerable latencies are when your system is down
How fast can a company get back online?
Intensity of eBusiness
Intensity of eBusiness
Low-Intensity• Traditional business with a non-revenue,
informational web presence.• Example: McDonald’s
Medium-Intensity• The Web is one of the revenue-
producing channels.• Example: United Airlines, Lands’ End
Intensity of eBusiness
High-Intensity• Our business is the Web and consists solely of
information. We have no non-Web product or service to sell.• Example: Yahoo, Lycos, Excite
Ultra-High-Intensity• Traditional business with a 100% web front end.
Our goods are sold through our web “store” only.• Example: Amazon.com, E*Trade, Ebay
Availability IndexContinuous Data Availability
Investment ($)
Av
ail
ab
ilit
y
A V
A
I
L
A
B
I L
I T
Y99.9999
99.999
99.99
99.9
99.5
99.0
98.0
95.0
The nature of eBusinessdetermines how exposed
business is to availability concerns
Availability
7 x 24
3600 x Forever
Implications: Measure downtime in minutes &
seconds, not in hours or days… No time for backup windows No time for unscheduled or scheduled
maintenance Corruption of data cannot be tolerated Recovery times 0 Fail over times 0
The evolving Data Center
Storage Capacity Terabytes Petabytes+
Availability 99.9% - 99.999% Always On
SLA Requirements None Financial and legal penalties if missed
Content Delivery Cost center Profit center
Access/Security Requirements
Internal Users and key Suppliers
Millions of Internal and External Users & 1,000’s
of Companies
Scalability/Flexibility Important Essential for survival
RequirementsRequirements Traditional Traditional eBusiness eBusiness Data Center Data Center Data CenterData Center
What problem are we trying to solve?
Availability of data – accessible anywhere, anytime, automatically and transparently with the highest performance
Can we build a system that requires ZERO human administration, when new resources are added and still ensure that data can always be accessed?
Data Availability NirVana
HP/UX Linux AIXWindowsNT/2000
Solaris
Sun
Access heterogeneous storage through one data availability layer, from many heterogeneous hosts
Manage common data storage pools, across all platforms
Software enables the flexibility of the Data Availability layer as it allows fast responses to market and technology changes
EMC HP IBM Hitachi Compaq
The Data Availability Layer
AvailabilityManagement
Data Protection
Data Access
Storage Virtualization
Storage Redundancy
Device Management
Discovery
Storage
Host Computer
Operating Systems
Storage Interconnect
Storage Aggregators
Storage Devices
Operating Systems
Databases
Applications
Network Layer
Data Availability Layer
The Data Availability Layer
AvailabilityManagement
Data Protection
Data Access
Storage Virtualization
Storage Redundancy
Device Management
Discovery
VERITASCluster Server
VERITASNETBackup
VERITASVolume Replicator
Volume ManagerSANPoint Control
SANPoint FoundationVolume Replicator
Volume Manager
SANPoint Control
Potential Savings ($)
VAI
A V
A
I
L
A
B
I L
I T
Y
VERITAS Availability IndexContinuous Data Availability
Backups
Block LevelIncremental Backups
CheckpointRecovery
Clustering
Replication
Improved File and Volume Management
Observations
eBusiness will depend on information to target attention span of users
Data volumes will continue to expand• Basic ERP Systems• Business intelligence requires information• Evolving CRM market drives data collection• Wireless, online video, online music, and
libraries of network information create even more expansion
As data volumes expand, dependency on information will expand
Data availability will determine business and eBusiness success or failure
Next Year’s Predictions
Expect attention to be monetarized• Data Availability is a strategic requirement
Expect a decline in client-server architectures, in favor of peer to peer system relationships
Expect to Cache everything and focus on increasingly intelligent management of those caches
Expect SAN-wide allocation from storage pools to finally become a reality
Expect VERITAS to be a key supplier ensuring Data Availability
New Business World
Gary Bloom
CEO & President
VERITAS Software Corp