new business opportunities in the broadband wireless …€¦ · new business opportunities in the...

“Communications On-The-Go”New Business Opportunities

in the Broadband Wireless Era

Providing the Best Access, Anywhere, Anytime

Makoto AwagaKeith Horn

2Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.

Communications on-the-goAnywhere, AnytimeCommunications on-the-goAnywhere, Anytime


Communications on-the-goGreenfield Deployment

WiMAX

WiMAX

3G

3.5G

Wi-Fi Powered

Wi-Fi PoweredWi-Fi Powered

Wi-Fi Powered

Wi-Fi PoweredWi-Fi Powered

Wi-Fi Powered


Technology Vision“Building Products from the Ground Up”Technology Vision“Building Products from the Ground Up”

Product Roadmap

StandardFeatures

A/V MultimediaFeatures

Security Features

Feat

ures

+

+


Mob

ility

Data Rate

GSMWCDMA, EVDO Nx,

Mobile WiMAX(802.16e-2005)

xDSL 802.16-2004(Fixed WiMAX)

Application Boundary

Market Trend

Market Trend

Low

Low

Hig

h

High

Market Trends –Evolution to Broadband Wireless Era


Fujitsu’s Mobile Solution

DominantAV multimedia products

Enabling “Communications on-the-go”

Advancedpenetration inHigh-speedwireless IP access

Both BS and HS

Leading-edgedevice, package,

moduletechnology

MMP(FR-V built-in)

CIS

Milbeaut (ISP)802.16-2004

Mobile WiMAX

Solution Partner Vendors

Hand-set Providers Mobile Carriers• Promotion of LSI products• Cooperative establishment

of hand-set solutions

• Proposal of new service solutions• Promotion of high-speed wireless IP

access products

• Cooperation in solution/product development and business


Empowering Mobile Communications – Secure Content PlaybackHigh-speed Wireless IP Infrastructure

(Mobile WiMAX, Beyond 3G)

Home Network USBconnection

Securecontent

• Storing secure content on home server

• Play back anytime, anywhere• DB management (data mining)

Homeserver

• High-resolution camera (5Mpix or higher)• Sophisticated photo/video image processing

(including blurring adjust and optical zooming)• H.264/AVC codec capability


Press centers

High-speed Wireless IP Infrastructure(Mobile WiMAX, Beyond 3G)

Newspaper offices

Newspaper offices

• Paperless news distribution services• Real-time, on-demand news services • Electronic paper (light, flexible, battery-less display)

Empowering Mobile Communications – News Distribution

UWBconnection


Empowering Mobile Communications – Content Broadcasting

HomeNetwork AV content servers

• Time-shift, location-shift, TV playback• On-demand, package-less, video-

rental service• On-demand, live, video news service

Commercial AV content

High-speed Wireless IP Infrastructure(Mobile WiMAX, Beyond 3G)

• Analog TV programrecorded in H.264/AVC

• Digital TV program

• H.264/AVC playback• 3D audio effect• High-speed wireless IP connectivity

Broadcastingstations

Broadcasting live content

Privatelyrecorded

TV programs

Homeserver


Empowering Mobile Communications – Multi-Mode, Multi-Band Cell Phone

- High-resolution camera (3Mpix to 5Mpix)with blurring adjust and optical zooming

- 3D VGA display

- Robust content protection- Private security

- AV recorder/player in various streaming formats- Connectivity to digital TV/audio broadcast

- Connectivity to high-speed data communicationinfrastructure (WiFi, Mobile WiMAX, Beyond 3G)

UWBconnection

- Connectivity to variousexternal components

HomeNetwork

connection

Electronic paper•Flexible, light, handy display component

- High-quality H.264 video player- 3D audio sound effecter


CS100A LL (90nm、Low leak)Logic： 3.1MgateRAM/ROM： 6.3/1.2MbitCPU： ARM946DSP： Hi-perion2

3G Mobile PhonePower dissipation 50% lower than the previous generation

3G Mobile Phone powered by the Fujitsu baseband SoC

3G Baseband SoC

FOMA F902iTM

FOMA is a trademark or registered trademark of NTT DoCoMo, Inc. in Japan and other countries.


Interplay of the WiMAX EcosystemInterplay of the WiMAX Ecosystem

ODM(Original DesignManufacturers)Baseband SoC

ProviderRFIC

Provider

Component VendorsOEM(Original Equipment

Manufacturers)

System MakersSubscriber Stations

Subscriber Stations

Base StationsSubscriber Stations

OEM Engagement Cost Optimization

Cost Optimization

Semiconductor is the Key for WiMAX Success


Collaboration with Customers –A Key for Success


Enabling WiMAXEnabling WiMAX

Core Technology Integration

ProcessDesign

Manufacturing

Design Libraries(Digital

Mixed signalCMOS RF)

SoC

Bui

ldin

g B

lock

s


Foundation Technologies

- Deep submicron Process

(90nm & below)

- IP

- Tried-&-proven design methodology

- Robust manufacturing

know-how

Application-Specific SoCs

&Modules

Cellular Mobile

Terminals

CellularMobile

BTS

Other HW/SW Partners

+Mobile WiMAX

Building Solutions from the Ground Up

Time- and Performance-proven Solution Portfolio

Enabling/supporting


Building the Future from the Ground Up Building the Future from the Ground Up

“Communications On-The-Go”New Broadband Wireless Business Opportunities Best Access, Anywhere, Anytime“Ubiquity” Vision CommitmentTotal Solutions Provider

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