new business opportunities in the broadband wireless era · – multi-mode, multi-band cell...
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“Communications On-The-Go”New Business Opportunities
in the Broadband Wireless Era
Providing the Best Access, Anywhere, Anytime
Makoto AwagaKeith Horn
2Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.
Communications on-the-goAnywhere, AnytimeCommunications on-the-goAnywhere, Anytime
3Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.
Communications on-the-goGreenfield Deployment
WiMAX
WiMAX
3G
3.5G
Wi-Fi Powered
Wi-Fi PoweredWi-Fi Powered
Wi-Fi Powered
Wi-Fi PoweredWi-Fi Powered
Wi-Fi Powered
4Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.
Technology Vision“Building Products from the Ground Up”Technology Vision“Building Products from the Ground Up”
Product Roadmap
StandardFeatures
A/V MultimediaFeatures
Security Features
Feat
ures
+
+
5Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.
Mob
ility
Data Rate
GSMWCDMA, EVDO Nx,
Mobile WiMAX(802.16e-2005)
xDSL 802.16-2004(Fixed WiMAX)
Application Boundary
Market Trend
Market Trend
Low
Low
Hig
h
High
Market Trends –Evolution to Broadband Wireless Era
6Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.
Fujitsu’s Mobile Solution
DominantAV multimedia products
Enabling “Communications on-the-go”
Advancedpenetration inHigh-speedwireless IP access
Both BS and HS
Leading-edgedevice, package,
moduletechnology
MMP(FR-V built-in)
CIS
Milbeaut (ISP)802.16-2004
Mobile WiMAX
Solution Partner Vendors
Hand-set Providers Mobile Carriers• Promotion of LSI products• Cooperative establishment
of hand-set solutions
• Proposal of new service solutions• Promotion of high-speed wireless IP
access products
• Cooperation in solution/product development and business
7Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.
Empowering Mobile Communications – Secure Content PlaybackHigh-speed Wireless IP Infrastructure
(Mobile WiMAX, Beyond 3G)
Home Network USBconnection
Securecontent
• Storing secure content on home server
• Play back anytime, anywhere• DB management (data mining)
Homeserver
• High-resolution camera (5Mpix or higher)• Sophisticated photo/video image processing
(including blurring adjust and optical zooming)• H.264/AVC codec capability
8Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.
Press centers
High-speed Wireless IP Infrastructure(Mobile WiMAX, Beyond 3G)
Newspaper offices
Newspaper offices
• Paperless news distribution services• Real-time, on-demand news services • Electronic paper (light, flexible, battery-less display)
Empowering Mobile Communications – News Distribution
UWBconnection
9Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.
Empowering Mobile Communications – Content Broadcasting
HomeNetwork AV content servers
• Time-shift, location-shift, TV playback• On-demand, package-less, video-
rental service• On-demand, live, video news service
Commercial AV content
High-speed Wireless IP Infrastructure(Mobile WiMAX, Beyond 3G)
• Analog TV programrecorded in H.264/AVC
• Digital TV program
• H.264/AVC playback• 3D audio effect• High-speed wireless IP connectivity
Broadcastingstations
Broadcasting live content
Privatelyrecorded
TV programs
Homeserver
10Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.
Empowering Mobile Communications – Multi-Mode, Multi-Band Cell Phone
- High-resolution camera (3Mpix to 5Mpix)with blurring adjust and optical zooming
- 3D VGA display
- Robust content protection- Private security
- AV recorder/player in various streaming formats- Connectivity to digital TV/audio broadcast
- Connectivity to high-speed data communicationinfrastructure (WiFi, Mobile WiMAX, Beyond 3G)
UWBconnection
- Connectivity to variousexternal components
HomeNetwork
connection
Electronic paper•Flexible, light, handy display component
- High-quality H.264 video player- 3D audio sound effecter
11Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.
CS100A LL (90nm、Low leak)Logic: 3.1MgateRAM/ROM: 6.3/1.2MbitCPU: ARM946DSP: Hi-perion2
3G Mobile PhonePower dissipation 50% lower than the previous generation
3G Mobile Phone powered by the Fujitsu baseband SoC
3G Baseband SoC
FOMA F902iTM
FOMA is a trademark or registered trademark of NTT DoCoMo, Inc. in Japan and other countries.
12Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.
Interplay of the WiMAX EcosystemInterplay of the WiMAX Ecosystem
ODM(Original DesignManufacturers)Baseband SoC
ProviderRFIC
Provider
Component VendorsOEM(Original Equipment
Manufacturers)
System MakersSubscriber Stations
Subscriber Stations
Base StationsSubscriber Stations
OEM Engagement Cost Optimization
Cost Optimization
Semiconductor is the Key for WiMAX Success
13Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.
Collaboration with Customers –A Key for Success
14Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.
Enabling WiMAXEnabling WiMAX
Core Technology Integration
ProcessDesign
Manufacturing
Design Libraries(Digital
Mixed signalCMOS RF)
SoC
Bui
ldin
g B
lock
s
15Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.
Foundation Technologies
- Deep submicron Process
(90nm & below)
- IP
- Tried-&-proven design methodology
- Robust manufacturing
know-how
Application-Specific SoCs
&Modules
Cellular Mobile
Terminals
CellularMobile
BTS
Other HW/SW Partners
+Mobile WiMAX
Building Solutions from the Ground Up
Time- and Performance-proven Solution Portfolio
Enabling/supporting
16Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.
Building the Future from the Ground Up Building the Future from the Ground Up
“Communications On-The-Go”New Broadband Wireless Business Opportunities Best Access, Anywhere, Anytime“Ubiquity” Vision CommitmentTotal Solutions Provider
17Broadband Wireless World April 28, 2006 © 2006 Fujitsu Limited / Fujitsu Microelectronics America, Inc.