new basics keynote
DESCRIPTION
Recent times have jolted organisations back to the fundamentals. Every business leader – whether they are running a small or large business, service or manufacturing, the professions, not-for-profit, government or NGO needs to understand and then focus un mercilessly on the new basics of business, often ignored in the past, to ensure sustained success.The world of business has changed: nothing is a given any more and mediocre businesses have disappeared. Winning businesses are those focussed unmercilessly on the new fundamentals - linked to an innate ability to adapt and be fleet of foot facilitated by the ultilisation of the latest technology.The role of the successful Leader today has also been redefined - with an ability to spend time in the helicopter whilist keeping it simple - at the core.This speech explores those fundamentals of business - any business - and the new role of the business leader whilst keeping it practical and not departing into the realms of complexity and business school speak.It will enable you to embark upon a high level of thinking about the organisation and your pivotal role in it’s new future.TRANSCRIPT
© Roger Harrop Associates 2012 www.rogerharrop.com
Staying in the Helicopter® Series
Win with the new BASICS OF BUSINESS
© Roger Harrop Associates 2012 www.rogerharrop.com
exceptionalat what you do
basics of business
© Roger Harrop Associates 2012
process
product or service
dissatisfied satisfied delighted
notmet
met
betterthan
at risk
looking
gone
loyal
at risk
looking
advocate
loyal
at risk
© Roger Harrop Associates 2012
© Roger Harrop Associates 2012
1010
people
© Roger Harrop Associates 2012 www.rogerharrop.com
exceptionalat what you do
great place to work
basics of business
© Roger Harrop Associates 2012
committed to living it’s
values
Sources: MORI BITC/NOP
88%
what do you want your employer to be like?
believe their employer actually is
45%
© Roger Harrop Associates 2012
what employees
want
Source: Melissa Raffoni
my roledisciplineexcitedpraisedon’t scareimpressautonomywin
© Roger Harrop Associates 2012
what employees
want
Source: Melissa Raffoni
my role
discipline
excited
praisedon’t scare
impress
autonomy
win
__10
__10
__10
__10
__10
__10
__10
__10
© Roger Harrop Associates 2012 www.rogerharrop.com
exceptionalat what you do
great place to work
prospect for customers
basics of business
© Roger Harrop Associates 2012orders
pros
pect
ing
JUNIOR STAR
DOG COW
budget
yes
no
sales managementmatrix™
© Roger Harrop Associates 2012orders
pros
pect
ing
JUNIOR STAR
DOG COW
budget
yes
no
sales managementmatrix™
Brian
Mary
Dave
Sunil
Richard John
Darren
Laura
Susan
Colin
www.rogerharrop.com
© Roger Harrop Associates 2012
© Roger Harrop Associates 2012
ChocolateShoe & watch repairFood productionChampagne EnergyStandby powerComputer gamingTop end retailDiscounters E commerceMcDonaldsTakeawaysSpamTV rental BicyclesPublic transportSwatchFine wine
markets to target
LotteriesVideo conferencing HealthcarePrivate banksCosmeticsTop end leisureBottom end leisureContract cleaningPetfoodOpen source softwareGarden CentresLaxatives John LewisAppleEmirates AirlinesLegoLingerie
BRICBrazilRussiaIndia
China Next 11
Mexico Indonesia Turkey South KoreaBangladesh EgyptIran Nigeria PakistanPhilippinesVietnam
GCCUkraine & E Europe
© Roger Harrop Associates 2012 www.rogerharrop.com
exceptionalat what you do
great place to work
prospect for customers
bottom line
basics of business
© Roger Harrop Associates 2012 17
= £ sales people
productivity
© Roger Harrop Associates 2012
price
BUYER
commodityproduct
high addedvalue product
or service
YOU
perceivedaddedvalue
price/perception matrix™
© Roger Harrop Associates 2012
250g bagground coffee
£2.8616 x coffee pods
£3.78
£1.15/100g £3.38/100g
21p/cup £2.70/cup
© Roger Harrop Associates 2012 www.rogerharrop.com
exceptionalat what you
do
great place to work
prospect for customers
bottom line
basics of business
© Roger Harrop Associates 2012
belief
passion
courage
© Roger Harrop Associates 2012
:: BUSINESS EXPERT:: AUTHOR :: INTERNATIONAL SPEAKER
www.rogerharrop.com