Facts about Molotok.ru

*Portraits

Main Categories

Antiques and Collectibles

50%

Electronics29%

Clothes & Ac-cessories

14%

Books, Films, Games

3%

Other5%

GMV Share

Top-sellers

We’ve analyzed TOPs in main categories (AB-segments) with GMV for than 100k per quarter.

They:

*Not a legal entity

*List manually or via Aloader

*Mainly NEW items

*Mainly don’t have own e-shops, but use other platforms: marketplaces, classifieds, SM

What do they sell?

*Openly sells fake bags and shoes

*Sells shoes priced less than 3000 RUB

*Sells jewelry from USA, live in Novorossiysk

*Sells brand clothes

*Dropships low-priced coats from Germany

*Sells original branded clothes

*Sells clothes, shoes and bags priced attractively

*Seller’s brother — big boss of several warehouses in China. Sells that goods

*Assembles computers from parts and then sells

*Sells foto-accessories from warehouse in Kaliningrad

*Buys cheap in China and USA, sells at bigger prices

*Has supplies with low-prices in Germany

Sales regions

By salesRegion Name GMV B (-R) / nationalMoscow 20 834 964 Other (drop-shipping) 11 302 660 Moscow area 3 824 663 St. Petersburg 2 778 672 Kaliningradskaya oblast 1 703 959 Tverskaya oblast 1 330 747 Chelyabinskaya oblast 1 205 408 Rostovskaya oblast 974 988 Omskaya oblast 933 481 Leningradskaya oblast 794 038 Krasnodarskiy kray 745 371

Moscow41%

Saint-Pe-tersburg

6%

Регион53%

What does buyers look for?

Also visits:

Buyers regions

Region NameSUMM (GA Bids+BN)

Moscow 96208Санкт-Петербург 17397other 10610Краснодарский край 8804Свердловская область 6786Самарская область 5795Московская область 5669Ростовская область 5109Новосибирская область 4690Саратовская область 4549Воронежская область 3981

Moscow42%

Saint-Pe-tersburg

7%

Регион50%

By buyers activity:

35%16%

4%23%

8%9%

4%26%

34%23%

17%33%

57%10%

0%0%

10%5%

18%64%

2%33%

95%6%

21%42%

11%8%

4%7%

31%25%

12%18%

ЦФО

СЗФО

ЮФО

ПФО

УФО

СФО

ДФО

18-24 лет

25-34 лет

35-44 лет

45-54 лет

Холост / не замужем

Ж енат / замужем

Разведен(а)

Начальное

Неполное среднее

Среднее специальное

Среднее техническое

Незаконченное высшее

Высшее / бакалавр / магистр

Ученая степень

Да

Да

Руководитель предприятия

Руководитель подразделения

Специалист (нет подчиненных)

Служащий

Рабочий

Предприниматель

Меньше, чем 10,000 руб.

10,000 – 20,000 руб.

20,001 – 30,000руб.

30,001 – 40,000 руб.

Свыше 40,000 руб.

Ever bought:

57%14%

4%13%

6%5%

1%29%30%

25%16%

28%64%

9%0%0%

8%4%

19%68%

2%32%

95%7%

26%39%

10%6%5%

2%22%

32%12%

28%

База: Все респонденты (1000)/ Покупали что-либо на сайте Молоток.Ру (101)/ Озон.Ру (378)/ Из рук в руки (212)

Регион

Возраст

До

ход

Семейное положение

Наличие детей

До

лж

-н

ос

ть

Работает ли

Об

ра

зо-

ва

ни

е

Молоток.Ру (B)

Озон.Ру(C)

Из рук в руки(D)

Total (A)

39%19%

3%20%

7%7%5%

25%33%

24%18%

29%60%

11%0%1%

7%3%

14%71%

4%38%

97%6%

24%46%

9%5%4%6%

23%27%

15%24%

31%12%

3%42%

6%4%

1%18%

33%28%

21%24%

62%14%

0%0%

9%4%

15%68%

2%38%

96%10%

23%41%

10%7%5%10%

30%22%

14%19%

> B,E

> F > F

> D,G

> C,G

> D > D,E

> D

> A

> A,C,D,F,G

> A

> D

> F

> D,G

> A

> A

> A,B,C

> D,E

> A

> E

> F

> A

> F

> B,E,F > G

> A

> A,B,C,E,F,G

> F

Marketplace eShop Classified

Molotok.ru buyer distinguish:— lives in Central District -> potential to grow in regions — family person -> more conservative— with low and middle-low or opposite — high income -> different buyers type

*#1 Segment: Low-price seekers

Up to 43% of GMV (electronic + fashion)

Low income or low-price behaviorOther places: Price comparison (Yandex.Market),

General Classifieds (Avito, Slando)

They’re OK: Inconvenience and purchase inusability

Dropshippers

To buy almost NEW / a bit USED items

*#2 Segment: Unique / Rare

From 8% of GMV (other categories)

High incomeUse eBay, Amazon and other foreign sites

Grey import novelties: ex. iPhone 4S, etc.Grey import: ex. Fashion brands not sold here officiallyRare discontinued things: auto parts, vinyl, books

*#3 Segment: Antique &

Collectibles

49% of GMV

High incomeProfessional sellers & buyers at the same time

They’re OK with:What exists now

Just ask for more flexible and complicated fee structure