never show a design you haven't tested
TRANSCRIPT
Never show a design you
haven’t tested
Ida Aalen UX Copenhagen March 8th, 2017
Find the tools mentioned here: bit.ly/tools-for-testing
1. Hygiene
2. Innovation
3. Guidance
The a-ha moment
The a-ha moment
The a-ha moment
Get testing into the project plan.
#1 Don’t make it optional
#2 Describe the objective, not the procedure
“Quality assurance and testing: We’ll use the methods we deem most suitable at different stages of the process (e.g., usability lab test, guerilla testing, click tests, pluralistic walkthroughs, etc.) to make sure we get it right.
#3 Scale down the documentation, not the testing
20-30 minute break between
each test subject
#4 Scale down the prototype, not the testing
Paper sketch
Paper prototype
Wireframes Photoshop sketch
InvisionApp
Plain HTML prototype
HTML & CSS prototype
Interactive
FlatRough, lo-fi Detailed visuals, hi-fi
Functional Final product
Text
#5 But never compromise on testing with actual users
Colleagues are not your users (unless you’re making an intranet)
Designersare not your users (unless you’re designing Dribbble)
Developersare not your users (unless you’re designing Github)
1 in 3 problems
experts finds are false alarms
1 in 2 problems that users have gets overlooked by
experts
5
N (1-(1-L)n)
0%
25%
50%
75%
100%
Number of Test Users
0 3 6 9 12 15
Usa
bilit
y Pr
oble
ms
Foun
d
Quantitative
Qualitative
Self-reported Observed
Surveys
A/B-testing
Usability testing
Interviews
Focus groups Field studies
Google Analytics
Search analytics
“Was this useful?”
Social mediaword of mouth
7 low-cost,low-efforttechniques
#1 Hit the streets Time: 1-4 hours Price: Snacks
It’s this easy:
#2 Information architecture Time: 30 min+ Price: Free / $99-199 per month
#3 First click Time: 30 min+ Price: Free / $99-199 per month
#4 Live experiments Time: 30 min+ Price: Free (e.g. Hotjar + Google Analytics)
#5 Did you get it done? Time: 15 min+ Price: Free / Task Analytics from 8000NOK per month
Add this script to your site, e.g. using
Google Tag Manager
#6 Microtesting content Time: 30 min+ Price: Free
QUESTION 1Read the title and description. Write down 3-4 questions you expect will be answered
on this page.
Don’t peek!
Step #1:Read the title and
description. Think of 3-4 questions you
expect will be answered on this
page.
DementiaGet advice from professionals.
The first signs of dementia are often vague, and it may therefore be difficultto make a diagnosis. Many people with dementia say that they areexperiencing things that were simple, has become more difficult.
Some of the early signs of dementia are:
What can you do?Are you worried if you or a loved one has dementia, you should contact aGP. It can take time to make a diagnosis of dementia. Before contacting aGP, you may want to think through, and note a few key words about thesepoints:
reduced attention and concentration: You may think it's been difficultto follow a conversation.
�
memory failure: You experience a sudden feeling to have forgottenwhat you have done earlier in the day.
�
language problems: You may have trouble remembering what thingsare called.
�
sudden moments of confusion: You might find that you lose track,even in simple everyday situations.
�
situations you have experienced that has made you worried�
if you've talked to the person you are worried�
if you want to be with the doctor�
Step #2: Highlight where
your questions are answered. Does
the content meet the
need?
Feedback on needs, not grammar
Hi, can you check out this text for me? It’ll take 5 minutes.
I’ve sent you a couple of e-mails, could you open the first one?
#7 Weekly drop-in test Time: 6 h per project + time spent observing Costs: rewarding subjects + setting up a lab
You don’t need a fancy lab.
If you need recordings:
+Silverback
MacCamtasia Mac og PC
/
If you need an observantion room:
Testmaskin Observasjon+ Hangouts+
If you’re testing on mobile
«Hugging»
After you set up the lab: Test day e.g. every Wednesday One person responsible for moderating and recruiting test subjects 4 test subjects each time People sign up to have their projects tested Multiple projects can be tested each time
7 methods: 1. Hit the streets 2. Information architecture 3. First click 4. Live experiments 5. Did you get it done 6. Microtesting content 7. Weekly drop-in lab test
7 methods: 1. Hit the streets 2. Information architecture 3. First click 4. Live experiments 5. Did you get it done 6. Microtesting content 7. Weekly drop-in lab test
7 methods: 1. Hit the streets 2. Information architecture 3. First click 4. Live experiments 5. Did you get it done 6. Microtesting content 7. Weekly drop-in lab test
7 methods: 1. Hit the streets 2. Information architecture 3. First click 4. Live experiments 5. Did you get it done 6. Microtesting content 7. Weekly drop-in lab test
