i still haven't found what i'm looking for
DESCRIPTION
Presentation for the Web Standards Group meeting 26 July 2007. Benefits of using social computing in business.TRANSCRIPT
by Stephen Collins
I still haven’t found what I’m looking forSocial computing benefits for business and government
acidlabs
No
Who am I?
You’ve met CharlieHe’s the Enterprise 2.0 guy
If you haven’t, you should - http://scottgavin.info/?page_id=11
Now you need to figure out how to make your workplace like his.
Productive. Collaborative. Sharing. Learning.
INATT
It’s Not About The Technology (alone)
‣ web as framework
‣ people
‣ conversations, relationships and partnerships
‣ trust
‣ co-operation not control
So, what is it about?
Some of this is from Tara’s GOVIS list... Thanks, Tara.
Web as framework
The web...
‣ is ubiquitous (for the organisations we’re talking about)
‣ allows easy connections
Let’s take a moment...
Lee LeFever - The Commoncraft Showhttp://www.commoncraft.com/video-social-networking
Which leads us to...
People
You. Your clients. Their clients. Their friends.
Social computing tools make it
much easier to connect them.
Connected people can...
‣ self-serve
‣ provide a service
‣ receive a service
‣ find information
‣ leverage their own information held by themselves or others
Letting them have...
Conversations, relationships and partnerships
BigCorp Pty Ltd
Which means that these people can connect, share and learn from each other
Like they should have been all along
“...the focus is pretty much around the subject of people... And, like we all know, a successful KM strategy is one that combines into a perfect balance a focus on the people, on the tools and on the processes.”
Luis Suarez, KM Consultant, IBMdefines “Knowledge Management 2.0”
Knowledge and information get shared freely
http://www.elsua.net/
This can be incredibly enabling and empowering
Unless there is an absence of...
Trust
‣ Information is siloed and not shared
‣ People are prevented from working effectively
‣ It’s impossible to connect with others easily
“Data in the hands of a few makes for order; but data in the hands of many
makes for endless possibilities.”
Tara Hunt, Citizen AgencyGOVIS 2007 Keynote
There’s an alternative
http://www.horsepigcow.com/2007/05/25/government-20-butterfly-wing-storm/http://govis.blip.tv/file/242668/
It requires a change in thinking
to one of...
Co-operation not control
But how?
‣ treat people like adults
‣ open the firewall to relevant external social tools
‣ give everyone open access to internal social tools
‣ have appropriate policies
‣ support people in their activity
So who’s doing it?
‣ National Library of Australia
‣ AGIMO (GovDex)
‣ Network of Public Sector Communicators (NZ)
‣ KPMG
‣ Deloitte
‣ Telstra
‣ Freehills
‣ US Intel community (Intellipedia)
‣ US military
‣ IBM
‣ Sun
‣ lots of SMEs
Imagine...
Useful links
‣ Intellipedia - http://en.wikipedia.org/wiki/Intellipedia
‣ Network of Public Sector Communicators - http://www.psnetwork.org.nz/
‣ Govdex - https://www.govdex.gov.au/
‣ Sun’s blogging policy - http://www.sun.com/aboutsun/media/blogs/policy.html
Licensing
http://creativecommons.org/licenses/by-nc-sa/3.0/
Like the cool pictures?
Mostly from iStockphoto.com
Stephen Collins
[email protected]: trib22 twitter: trib
+61 410 680722
www.acidlabs.orgblog.acidlabs.org
www.thoughtglue.com
strategies, tools and processes to empower knowledge workers