networking in action v1 ardrey one stop
DESCRIPTION
Networking in Action provides the how to incorporating Social Media and in person contacts.TRANSCRIPT
WELC
OM
E
Networking in Action
By Stephanie Ardrey, MAOMArdreyGroup LLC
It’s A Great Day!
AgendaI. Greeting - IntroductionsII. Learning ObjectiveIII. Stephanie ArdreyIV. PresentationV. Closing
Learning Objectives
I. Networking - PrinciplesII. Networking - ProcessIII. Networking – Social MediaIV. Networking – Elevator
PitchV. Networking Action Plan –
N.A.P.
Nominated:Orange County Business Journal
2011
WWW.facebook.com/9Ps2Profit(877) 523-2228
Available now:www.amazon.comwww.bn.comwww.xlibris.com
www.facebook.com/9Ps2Profit
O: 877-523-2228
Pu
rpose a
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ves
What type of networker are you?
Networking in Action©
Enter a reception – Find someone you already
know Go straight to the bar Head for the hors d
oeuvres Scan room and meet
someone new
Pu
rpose a
nd
ob
jecti
ves
What type of networker are you?
Networking in Action©
Attend a breakfast w/co-worker Sit together Sit apart Join other colleagues Sit with a group of
strangers
Pu
rpose a
nd
ob
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ves
What type of networker are you?
Networking in Action©
Arrive after reception and dinner has begun
Go directly to assigned seat
Scan the room and circulate
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rpose a
nd
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ves
What is Networking?
Positive–Sum Business GameWin-Win
Cultivating mutually beneficial relationships – a sphere of
influence.
Networking in Action©
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rpose a
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ves
Networking is …
Marketing in action•Connecting with people to satisfy needs and wants
•Investing in human relationships
Networking in Action©
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Marketing is …
Mission Critical
Networking in Action©
Each member of your organization, each collateral piece, each communication –
with internal and external stakeholders leaves an impression of your firm
= marketing!
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rpose a
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Where are you now?Situational Analysis
-External (environment: political, regulatory, economic, social, technology, domestic and global, stakeholders: consumers, employees, suppliers, distributors, investors)Target MarketCompetition
Networking in Action©
Pu
rpose a
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vesSituational
Analysis
Networking in Action©
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What do you want?Networking Plan Goals
•Specific (quantifiable)
•Realistic (attainable)
•Prioritized
Networking in Action©
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rpose a
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What are your networking goals ?
Networking in Action©
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rpose a
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Prepare – 3Ps to Connect
Networking in Action©
People – Who’s on the guest list? Identify key contacts; Google alerts; LinkedIn; Facebook; Twitter
Purpose – What do you plan to offer - (WIIF-THEM)
Plan – What is your strategy
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rpose a
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Who do you want to meet?
Networking in Action©
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rpose a
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“How to Win Friends and Influence People” - Dale Carnegie
You can make more friends in two
months by becoming interested
in other people,
than you can in two years by
trying to get other people
interested in you.
Networking in Action©
Social Networking
• Sharing Contacts – LinkedIn, FaceBook, Twitter and more
• Referrals and Requests for introductions
• Recommendations
Networking in Action©
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rpose a
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Prepare – Google Alert
Networking in Action©
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rpose a
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Prepare – LinkedIn
Networking in Action©
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rpose a
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Prepare – facebook
Networking in Action©
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rpose a
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Prepare – Twitter
Dalai Lama @DalaiLamaOn a personal level, we all appreciate people who are kind and warm-hearted.
Networking in Action©
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rpose a
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You’re at an event, what next..
Are you delivering your best message?
The Elevator Pitch…
Networking in Action©
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The Elevator PitchWhat it is not –
Highly technical dissertation on the proprietary product you have invented
What it should be –Brief, concise and easy to remember –WIIF-THEM - statement
Networking in Action©
Pu
rpose a
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ob
jecti
vesThe Elevator Pitch
Sample pitches:
I help my clients save money and avoid tax filing stress! – CPA
I create beautiful places to live, work and play! – RE Developer
Networking in Action©
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rpose a
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Create Your Elevator Pitch
Networking in Action©
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rpose a
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Where to go for
opportunities to
build your network?
Networking in Action©
Networking in Action©
SCORE/SBAChambers of CommerceCharity EventsTrade AssociationsBNI/Leads GroupsReligious OrganizationsMuseums/Art GalleriesMusic/ConcertsConvention & Visitors
BureausFarmer’s Markets
ToastmastersFraternities/SororitiesTrade ShowsCar ShowsSporting EventsSpa – Health ClubsConferenceswww.meetup.com
ArdreyGroup LLC (C) 2010
Networking in Action©
Grow your money tree..
Contact to Contracts• Serve others by becoming a
resource
• Send emails, write personal
notes, recommend books, clip
and mail or email articles – send
birthday cards and add a personal
touch – call, invite to coffee or
lunch
Networking in Action©
Net + Work
•Cast a wide net•Create rapport•Cultivate relationships•Investment for now and later
Networking in Action©
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Networking in Action©
Networking Action Plan
1. Research
2. Plan
3. Determine
4. Follow-up
6 R
ule
s f
or
Resu
lts
1. Relax
2. Reflect
3. Rapport
4. Realistic
5. Reputation
6. Remember
Networking in Action©
6 R
ule
s f
or
Resu
lts
1. Relax – breathe in,
exhale and relax. Imagine
sharing something that
everyone wants!
Networking in Action©
2. Reflect – think about your
market; the primary,
secondary and tertiary
segments
6 R
ule
s f
or
Resu
lts
3. Rapport – the easiest way
to develop is to find common
ground – remember a sincere
compliment opens doors!
Networking in Action©
6 R
ule
s f
or
Resu
lts Networking in
Action©
4. Realistic – manage your
time well, but don’t
expect to meet 100
quality contacts at one
event!
6 R
ule
s f
or
Resu
lts Networking in
Action©
5. Reputation – first
impressions do matter; you
are demonstrating
what will become your
reputation!
6 R
ule
s f
or
Resu
lts Networking in
Action©
6. Remember – names,
small important details,
and to follow-up
promptly! Surprise your
contact with a
handwritten note!
Networking in Action©
Success Metrics
• 12-month goals
• Measures for success/failure
• Lessons learned
ArdreyGroup LLC (C) 2010