network analysis for seo
DESCRIPTION
TRANSCRIPT
![Page 1: Network Analysis for SEO](https://reader035.vdocuments.us/reader035/viewer/2022062617/54c643af4a795906378b4569/html5/thumbnails/1.jpg)
Network Analysis for SEO
- definition & basic concepts- software and datasets
- applications for SEO
Charlotte BourneSearch Marketing Strategist
![Page 2: Network Analysis for SEO](https://reader035.vdocuments.us/reader035/viewer/2022062617/54c643af4a795906378b4569/html5/thumbnails/2.jpg)
Network Analysis
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Basic ConceptsNode or Vertex
Edge
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Basic Concepts: Centrality
Degrees: number of incoming or outgoing connectionsCloseness: ability to reach all other nodes in the least amount of stepsBetweenness: extent that a node lies on the path to reach other nodes
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SoftwareNodeXL
TulipORA
Analyst NotebookKrakPlotLibSNAUrlNet
Graphviz
PajekUCINet
NetworkXJUNGigraphVisone
Network WorkbenchGephi
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Software: NodeXL
Imports from:- Flickr
- Twitter- Youtube
Backlink data from:- GWT
- Yahoo Site Explorer- Open Site Explorer
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Network Analysis for SEO
- Interlinking between web properties- Analysis of backlinks
- Competitive analysis of backlinks- Social network analysis
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Analysis of Backlinks- who is linking to my client’s websites?
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Links to One Site in the Network
Links to Two Sites in the Network
Analysis of Backlinks
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Analysis of Backlinks
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Competitive Analysis- who is linking to my competitors but
not to my client?
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Competitive Analysis: Degree Centrality
- Act as hubs of information
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Competitive Analysis: Betweenness Centrality
- Information frequently flows through these sites
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Social Media Analysis- looking for influencers on Twitter
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Social Media Analysis: 4FRNT Skis
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Social Media Analysis
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Social Media Analysis
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Advanced Applications
SEO - layering in other data sets
Social Media- brand management - competitive analysis
-reputation audit - crisis mitigation
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Summary- proven field of knowledge
- applications for SEO and social media
theresultspeople.com/networknodexl.codeplex.com/
Charlotte Bourne