seo swot analysis of homeaway.nl
DESCRIPTION
A SEO SWOT analysis of the HomeAway.nl website and an overall SWOT analysis of the HomeAway.nl websiteTRANSCRIPT
Made by Arjan Bakker
SWOT Analysis SEO Homeaway.nl
Presented by Arjan Bakker
Made by Arjan Bakker
Strenghts
• SEO friendly CMS• Huge amount of content (1.4M)• Decent rankings • Decent domain age (7 years) • Good amount of backlinks (45k)• Good amount of overall traffic (220k)
Made by Arjan Bakker
Weaknesses
• Competition has older Domains (13-18 years)• Competition has more backlinks• Competition active on social media• Poor amount of fresh content created, other then new
properties• Property detail page seo unfriendly url• Limited innerlinking• Browser issues, 404, • Relatively low speed of loading page (HTTP requests)• No XML• No social media activity• No video
Made by Arjan Bakker
Opportunities
• Increase backlinks using social media• Implement user generated content• Increase Page load speed• Indexing• Optimization of PPC• Co-citation
Made by Arjan Bakker
Threats
• Competition increase SEO activity• Competition increase social media activity• Competition increases PPC activity• Regulations change• Security
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Comparisons
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Comparisons
Made by Arjan Bakker
Comparisons
Made by Arjan Bakker
Comparisons
Made by Arjan Bakker
Comparisons
Made by Arjan Bakker
Comparisons
Made by Arjan Bakker
Comparisons
Made by Arjan Bakker
Comparisons
Made by Arjan Bakker
Comparisons
Made by Arjan Bakker