netherlands as a circular hotspot webinar (@ disruptive innovation festival, hosted by the ellen...
DESCRIPTION
This presentation was used during the Disruptive Innovation Festival: Learn how the Netherlands is becoming the world's circular hotspot with Circle Economy Executive Director Guido Braam. Circle Economy engages and collaborates with politicians, CEO's, scientists, young bright minds and other relevant decision makers to make the Netherlands the worldwide hotspot of circular economy. This session will share that experience and challenge others to "compete" with the small European country. The session will explore the approach to the circular economy on a national level. An interview with Guido Braam will be broadcast live followed by the opportunity for questions and discussion. - See more at: http://thinkdif.co/open-mic/the-dutch-circular-hotspot#sthash.8SYhZxdh.dpufTRANSCRIPT
Disruptive Innovation Festival webinar by Guido Braam
Circle Economy
“A non-‐profit ac-on driven coopera-ve with a mission to speed up the transi-on towards the
inevitable circular economy.”
Introduction: Circle Economy
Circular economy reveals innovative potential
“Entrepreneurs are the ones filling the gaps and failures in society” Michael Porter
Shifting from compliance, via efficiency to opportunities for value creation
5
Risk Compliance Cost reduc=on
Eco-‐Efficiency
Systems level Innova.on
Value crea.on
Sustainability focus
Environmental focus
Circular focus
Company maturity
Visioning the circular economy 1. All materials are cycled infinitely (at least
theore=cally) 2. All energy is derived from renewable or
otherwise sustainable sources 3. Human ac=vi=es support/strengthen
ecosystems and the rebuilding of natural capital
4. Human ac=vi=es support/ strengthen a cohesive society and culture
5. Human ac=vi=es support/ strengthen human health and happiness
6. Resources are used to generate value (financial and other forms)
Origin of the idea
Mariana Mazzucato: The entrepreneurial state Lynda GraTon: Hotspots
Sources of inspiration
Why do we want this? For the Netherlands • Make our economy flourish and create jobs • Have a na.onally shared dream
For the world • Commit ourselves to do our utmost best to
live within the planetary boundaries • Challenge the rest of the world to do the
same
Why do we want this?
Why the Netherlands?
Why the Netherlands
Source: PBL
According to MarketingTribune 2008: • High adaptation of innovative products • Solid knowledge- and infrastructure for supporting
R&D • High level design and product development agencies
Why the Netherlands?
How are we making this happen?
Star.ng a na.onal program Together with a broad coali=on (RACE) we are looking for leverage points – places where we can create big impact with a small ac=on Ministery of enviroment and infrastructure, Economic affairs, INSID, MVO Nederland, Het Groene Brein, IMSA, De Groene Zaak, Accelera=o, Circle Economy.
Nevertheless, dream big! Iconic circular examples showing mainstream the promise of the circular economy
A Circular Investment Strategy
Challenges • Logical, but complex mul=stakeholder process • Vested interest • Poli=cal leadership • Compliance to EU policy • Cynicism
Finally become world champion We want to be the world champion…. for once
