About Netbiscuits: Netbiscuits is the global leader in software solutions for adaptive mobile web experiences used by brands worldwide. The Netbiscuits solution is powered by the Netbiscuits Cloud Platform. This technology helps reduce the cost, time and risk involved in developing mobile web applications that deliver a customized, superior mobile user experience across all connected devices. Netbiscuits hosts in excess of 300,000 mobile web applications, supported by a comprehensive eco-system of web infrastructure vendors and systems integrators. The Netbiscuits Cloud Platform efficiently and securely delivers a tailored mobile web experience through industry-leading testing and software detection services. Intuitive shortcuts that are part of the Netbiscuits Development Framework create and deploy rich web browsing features for both legacy mobile devices, as well as the latest tablet and smartphone releases. For more information, please visit: www.netbiscuits.com

Global headquarters: Netbiscuits GmbH, Europaallee 10, 67657 Kaiserslautern, Germany

Customer Success Story

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3 times higherengagement on mobilethan on desktop

million monthly visits

29% more visitorson mobile than on desktop

% digital revenuecoming from mobile ads

2012 2013

3829%

of all sports fansuse smartphones to access content online

46%

Established in 1920, kicker is Germany's longest standing publisher of football-related content. The company is witnessing staggering growth in their mobile channel, with web traffic from mobile devices overtaking desktop traffic this year for the very first time. Along with the growth volume being achieved from visitors on mobile devices, the company is also seeing a year-on-year rise in mobile ad revenues. As a publisher of real-time sports content, it's important for the company to deliver up-to-the-minute information aligned to the needs of their audience. To do so, kicker continues to rely on the Netbiscuits Cloud Platform to deliver a responsive web strategy optimized for mobile, adapting content delivery to the changing web browsing behavior of its audience.