copyright © 2014 netbiscuits keynote saas – innovationen beschleunigen, märkte erobern michael...
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Copyright © 2014 Netbiscuits
KeynoteSaaS – Innovationen beschleunigen, Märkte erobern
Michael Neidhoefer, CEO, 24.06.2014
Copyright © 2014 Netbiscuits
Every third Netbiscuits customer generates 50% of its traffic from mobile devices in 2014.
Copyright © 2014 Netbiscuits
We help companies improve the performance of their websites on mobile – increasing engagement and conversions
Copyright © 2014 Netbiscuits
Marketing analytics to help you:
Profile mobile visitor personas
Identify causes of abandonment rates
Deliver more personalized web content
Increase conversions from the mobile channel
Enrich desktop analytics with mobile user behavior
Enhances responsive web design to:
Identify and segment mobile traffic
Optimize web testing
Adapt site features and technology
Improve speed and page load times
Extend reach to every device
Netbiscuits Mobile Analytics Netbiscuits Device Detection
Use Netbiscuits mobile analytics and device detection for creating engaging web experiences
Copyright © 2014 Netbiscuits
Our Customers
Copyright © 2014 Netbiscuits
Netbiscuits history
In April 2014 Netbiscuits introduces free Mobile Analytics and Device Detection
Netbiscuits launches Mobile Analytics
Netbiscuits launches Device Detection
Netbiscuits is the 1st mobile web platform to support HTML5
Netbiscuits launches 1st Video Transcoding Engine
Netbiscuits implements1st Mobile Device Profiling Database
Netbiscuits creates1st WAP sites
WAP(WML)
Proprietary ML(XML)
HTML5(+ CSS3)
RWD(RESS and Adaptive)
Netbiscuits launches first Cloud (SaaS) Platform for Mobile Websites
Copyright © 2014 Netbiscuits
The importance of Cloud/SaaS in Enterprise IT
Rank Top 10 Technology priorities 20131
1 Analytics and BI
2 Mobile technologies
3 Cloud computing
4 Collaboration
5 Legacy modernization
6 IT management
7 CRM
8 Virtualization
9 Security
10 ERP applications
1 From Gartner executive programs, January 2013, quoted in http://architects.dzone.com/articles/gartner-bi-and-analytics-122
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Netbiscuits “idol”
Founded 1999 and now 4 Billion in Revenue from SaaS software products!
Copyright © 2014 Netbiscuits
Core reasons why Netbiscuits moved to SaaS model
Steady growth on recurring license revenue stream
Faster customer acquisition and global roll-out
More efficient sales and marketing
State-of-the-art user experience
Centralized development, support and maintenance
Faster reaction to market, demand and customers
Copyright © 2014 Netbiscuits
Netbiscuits Cloud Platform
Copyright © 2014 Netbiscuits
Netbiscuits Cloud Platform structure
SaaS
(Web-based Software Applications: Sitebuilder, Dashboard, Analytics)
PaaS
(APIs and Services: Device Detection, Connectors )
IaaS
(Outsourced to external vendor Rackspace)
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Netbiscuits Cloud Platform Business Model
No credit card needed
When signed upin the first three
months of launch
40% Off
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Netbiscuits Cloud Platform - Revenue
Since launch 40% year over year growth.
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Netbiscuits Cloud Platform - Scalability
Processes 3 Billion requests per month globally, reacts “elastic” to
high peak load traffic.
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Netbiscuits Cloud Platform - Customer satisfaction
Platform availability constantly higher than 99,7 %, higher customer
satisfaction since launch
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Netbiscuits Cloud Platform – Sales & Marketing efficiency
With SaaS your website becomes your primary selling tool.
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Netbiscuits Cloud Platform – Speed to market
Netbiscuits serves 200 Enterprise customers in 80 countries and has
>20.000 Freemium users
Copyright © 2014 Netbiscuits
Challenges of SaaS
Upon launch in 2007 no true Cloud technology existed
Global redundancy drives cost
Customer data protection and security
Operate in closed/controlled markets such as China