FusionCharts Case Study

Jens Tellefsen VP, Product Management

NetBase is a California-based company, which develops software tools for

brand management tool called Insights Workbench which has been developed in partnership with 5 of the top 10 CPG companies including Coke and Kraft.

and equity by assessing real consumer opinions that are posted on social net-working sites, forums and blogs. Powered by Consumer Base, NetBase’s own social intelligence warehouse, Insights Scorecard uses a proprietary language processing engine to categorize postings in terms of sentiments, emotions, passion and key ideas. Based on the categorization of consumer opinions, the application derives various metrics that give an idea of how much a brand is talked about on the internet and the level of passion with which it is discussed.

“Insights Scorecard helps businesses take charge of their brand’s social media P&L (Passion & Loyalty). They can then com-pare their brand’s P&L with their competi-tors. So, naturally we required charts to effectively communicate these metrics,” says Jens Tellefsen, VP Product Manage-ment at NetBase Insight Scorecard measures brand equity in terms of following metrics:

Share of Buzz: How much people talk about a brand

Net Sentiment: How positively they perceive a brand

Passion Intensity: How emotionally charged their feelings are towards a brand

The extensive reporting module provides deep insights about changing consumer perception, so companies can formulate effective marketing strategies and ensure the success of their brand in the long run.

NetBase required a comprehen-sive charting solution for Insights Scorecard’s reporting module. In addition to the standard line and bar charts, they also needed advanced charts like bubble and sparklines.

For the presentation layer of their application, NetBase required a feature-rich charting compo-nent with support for intricate cosmetic customization. They even evaluated the alternatives on basis of price and strength of support options. The decision to choose FusionCarts was reached after several weeks of evaluation,

FusionCharts’ great visual appeal. “We were impressed by Fusion-Charts’ rich library of beautiful and professional looking charts

skin,” added Tellefsen.

NetBase Social Media Insight and Analysis gives companies a reliable way to understand online brand eq-uity, analyze consumer passion, and generate deep consumer insights. Our tools and scorecards serve hundreds of corporate customers and market researchers, including Coca-Cola, J. D. Power & Associates, and Kraft.

FusionCharts helps you create animated and interactive Flash charts for web and desktop applications. It livens up your applications by converting monotonous data into exciting visuals.

www.netbase.com

For more information on FusionCharts,please visit www.fusioncharts.com

NetBase uses FusionCharts to help brands discover actionable insights from social media

“FusionCharts is pretty straight forward, it took us just few weeks to go from prototyping to a production-ready product. Also, the online support options are great, which is what made all the difference.”

The need for charting

Why FusionCharts?

About NetBase

About FusionCharts

Kolkata: FusionCharts Technologies LLP., Infinity Think Tank # 1, floor 11, Sector V, Salt Lake, Kolkata - 700 091, IndiaBangalore: FusionCharts, 4th Floor, KMJ Arcadia, No.15 (Old No.310/2), 5th Block, Koramangala, Bangalore - 560095, India

FusionCharts Case Study

Jens TellefsenVP, Product Management

NetBase has been using FusionCharts in their applications for some months now,

Their developers found FusionCharts easy to implement and they were impressed by the quality of various help and support op-tions. “FusionCharts is pretty straight for-ward; it took us just few weeks to go from prototyping to a production ready product. Also, the online support options are great, which is what made all the difference.”

NetBase also received positive feedback from customers, some-thing that the company attributes to the usability and visual appeal of FusionCharts. Overall, NetBase seemed extremely happy with Fu-sionCharts and the company plans to implement it in future projects. “The FusionCharts experience has been an excellent one from start

For more information on FusionCharts,please visit www.fusioncharts.com

“The FusionCharts experience has been an excellent one from start

The FusionCharts Experience

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POWERED BY

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Kolkata: FusionCharts Technologies LLP., Infinity Think Tank # 1, floor 11, Sector V, Salt Lake, Kolkata - 700 091, IndiaBangalore: FusionCharts, 4th Floor, KMJ Arcadia, No.15 (Old No.310/2), 5th Block, Koramangala, Bangalore - 560095, India

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