NETAWARE 2012 - HOMELESSTeam B

Part 1 of 3

Executive Summary

Campaign Overview

Main Goal Awareness Creation

Online promotion

Social Exclusion

Samu Social Romania

Key Results

481 287 & 194

75.638 54.727& 20.911

0,64% 0,52% & 0,93%

Preliminary Conclusion

Awareness ↑ Limited Budget 1st Time

Samu Social Romania Different Goal Other Options?

Future Online Marketing Recommendations

Integrated Online Strategy Social Channels AdWords Website

Part 2 of 3

Industry Component

General Strategy

“Fair Play”-approach Diverse audience

Examples…

Operational Details

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9020406080

100120140160

Clicks

Romanian Campaign

Operational Details

day 1 day 2 day 3 day 4 day 5 day 6 day 7 day 8 day 90

10

20

30

40

50

60

70

Money Spent (in Zloty)

Operational Details

Keywords Clicks Impressions CTR Avg. CPCRomania 308 38899 0,79% PLN0.40Ajutor 30 2570 1,17% PLN0.72Asistenta Sociala 18 781 2,30% PLN0.44Adult 16 2063 0,78% PLN0.27Adaposturi 10 517 1,93% PLN0.80

Conclusion

AdWords Powerful tool Possibilities for non-profit

organizations

Create Awareness ≠ Raising Funds / Donations

Future Recommendations

Good website New Functionality Necessary

Online Donations?

“Webshop”?

Partnership?

Part 3 of 3

LEARNING COMPONENTS

Learning Objectives

Google AdWords Homelessness: What can we do? Facebook Awareness Campaign Gain experience with Facebook &

AdWords International Communication Skills ↑

Outcomes

Expected achievements Improved communication skills

Unexpected achievements Google AdWords performance Facebook Page Likes Appreciate each other’s strenghts

Group Dynamics

Group Team Daily Updates Consensus Openness

Personal Growth Getting to know other cultures Fun!

Future recommendations

• More Background on Google AdWords– Save time

– Improve immediate results

• More team-building activities– Outside of workshops

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Any questions?

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That’s it!

Thank You!