Download - NetAware 2012 - Homeless
NETAWARE 2012 - HOMELESSTeam B
Part 1 of 3
Executive Summary
Campaign Overview
Main Goal Awareness Creation
Online promotion
Social Exclusion
Samu Social Romania
Key Results
481 287 & 194
75.638 54.727& 20.911
0,64% 0,52% & 0,93%
Preliminary Conclusion
Awareness ↑ Limited Budget 1st Time
Samu Social Romania Different Goal Other Options?
Future Online Marketing Recommendations
Integrated Online Strategy Social Channels AdWords Website
Part 2 of 3
Industry Component
General Strategy
“Fair Play”-approach Diverse audience
Examples…
Operational Details
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9020406080
100120140160
Clicks
Romanian Campaign
Operational Details
day 1 day 2 day 3 day 4 day 5 day 6 day 7 day 8 day 90
10
20
30
40
50
60
70
Money Spent (in Zloty)
Operational Details
Keywords Clicks Impressions CTR Avg. CPCRomania 308 38899 0,79% PLN0.40Ajutor 30 2570 1,17% PLN0.72Asistenta Sociala 18 781 2,30% PLN0.44Adult 16 2063 0,78% PLN0.27Adaposturi 10 517 1,93% PLN0.80
Conclusion
AdWords Powerful tool Possibilities for non-profit
organizations
Create Awareness ≠ Raising Funds / Donations
Future Recommendations
Good website New Functionality Necessary
Online Donations?
“Webshop”?
Partnership?
Part 3 of 3
LEARNING COMPONENTS
Learning Objectives
Google AdWords Homelessness: What can we do? Facebook Awareness Campaign Gain experience with Facebook &
AdWords International Communication Skills ↑
Outcomes
Expected achievements Improved communication skills
Unexpected achievements Google AdWords performance Facebook Page Likes Appreciate each other’s strenghts
Group Dynamics
Group Team Daily Updates Consensus Openness
Personal Growth Getting to know other cultures Fun!
Future recommendations
• More Background on Google AdWords– Save time
– Improve immediate results
• More team-building activities– Outside of workshops
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Any questions?
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That’s it!
Thank You!