John DormanMarketing DirectorNessy Learning Ltd

‘How marketing automation is unlocking our marketing potential’

The Nessy Story• Founded by Mike Jones in 1999• Struggled with learning difficulties as a child due to Dyslexia• Home taught, his mother went on to establish the Belgrave School

and Dyslexia Centre in Bristol• Following a successful career he trained as a teacher in the field of

learning difficulties• Spent 10 years developing specific learning programs• Established a unique learning method

Nessy Today• Highly praised language-based, multisensory, structured, sequential,

cumulative, congnative and flexible learning program for children with learning difficulties• Cloud based eLearning, delivered via desktop, tablet and app• Established and well regarded in the UK• Currently used by 10,000 schools• 15,000 home users• 4,000 app downloads per month

The Opportunity• Legislation changes in the US has created a new opportunity• Requirement for all schools to have a means for identifying and

treating reading and learning difficulties in children• Over 90,000 schools in the US• Market x6 times the size of the UK• No specialist competitor in market

The ChallengeHow does a small UK business with XX staff conquer the US market?• Field sales?• Advertising and PR?• Partners?• Direct mail?

The Solution• Leverage Nessy’s brand reputation and strength in the UK• Provide a free 60-day pilot of the comprehensive program• Provides contact details and data• Enables nurture

• Utilise Nessy’s wealth of product and marketing content• Supports inbound marketing strategy• Higher value assets trigger awareness and acquisition

• Activate and affiliate partner program

The PlanGenerate

Awareness Capture Nurture Score the Lead

Convert the Sale

Affiliates

Facebook media

SEO

Referrals

Book

Requ

est f

or 6

0-da

y fre

e pi

lot

Pilot engagement

SFDC CRM

.Net platform pilot management

Integration

.Net platform account activation

Why inbound marketing is right for Nessy• More efficient, manageable and scalable• Builds a pipeline of sales ready leads• Enables greater prospect and customer engagement and interaction• Ability to develop smarter, customer centric communications• Creates a platform to manage the customer lifecycle• Ties all marketing systems together for greater visibility• Enables accurate forecasting and ROI

Where is Nessy on the journey?• Part integration for Salesforce and Act-On• Now working to improve integration between

Nessy .Net Platform > Salesforce > Act-On• Pilot campaigns built as a static flow with no dynamic

content• Immediate focus is to improve delivery rates and

conversion of initial email• Once integration is working we’ll make the campaigns

more dynamic and customer centric • Longer-term goal is to develop further campaigns for

future customer lifecycle

Results to date – open & clicks

2 m

onth

s

Total stats

Click reports

Unique email reporting

Reverse IP

Results to date• Have greater visibility of customer engagement• Ability to track engagement through to sales• Can identify, track and record prospect actions• Able to optimise delivery and conversion

Thank you for your time

Nessy Learning Ltd

10 Upper Belgrave Road

Clifton

Bristol, BS8 2XH

+44 (0)117 923 9777

info@nessy.com