nescafe case study 2010 - student village
TRANSCRIPT
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2010
CASE STUDYNESCAFE
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Position Nescafe as “First Choice” for young consumers
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Through Product Trial and Unique Experience
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ALL COMING TOGETHER TO CREATE THE PERFECT MIX
FRESH, EUPHONIC & KENT 3 of SA’s Top DJ’S 3 Different Styles
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Music Events incl sampling
National Campuses
55across
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Five National Events Over 10 000 students attended music events
Biggest crowds ever recorded at music event
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42 % of Total South African Student Populations Reached 350 000 SAMPLES
Most samples in any campaign
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350,000+Campaign Reach
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Awarded Campaign with “Biggest Impact on Campus”2010 Youth Campus Campaign Awards