Negative SEO

You know them but…

• Paul Madden• Stuck with SEOidiot for 12 years now…

• Anyway…..

Negative SEO

• Some of it works well• A lot of it doesn’t work well at all• Far easier to mess with the serps than mess

with a site

• LOTS more risks than normal SEO

Negative SEO

• Target site needs to have weak points or be weak to make it succeed

Negative SEO

Works most often• 301 dodgy site in• Reputation management • Giving the SEO team involved work to do

Negative SEO

Doesn’t work as often• Duplication• Bursts of dodgy links

Doesn’t work• Reporting (Why would they listen?)

Negative SEO

Only if you have a nice suit for Court• Duplication that’s obviously you• XSS• DDOS via a Botnet etc• SQL Injection or compromising the box

Negative SEO

• Don’t do anything against a site unless you know what you are doing

• Mess with the serps instead

• Be aware of the risks