neet, by jason wu
DESCRIPTION
A hypothetical teen line by Jason Wu, created by me.TRANSCRIPT
Mission StatementThe Jason Wu Collection was established with
a commitment to making beautifully crafted clothes with a modern sophistication. Jason has always been driven by a curiosity to learn about construction, workmanship, and perfecting every detail of his designs. 'My philosophy has always
been to build a garment from the inside out.' explains Jason. He wanted to create a young and
refreshing line for younger girls to enjoy.
Vision StatementJason plans on staying true to his brand while being art
director for Hugo Boss' womenswear. Right now Jason is
working on a line for fashion forward teenagers. As a brand
we hope to expand our market and cater to different
markets. Within two years we plan to have Neet in every
Nordstrom in the U.S. And within a year we plan to have
swimwear in our Neet resort collection. Nothing but up from
here, Jason will never sacrifice the quality he offers in his
work.
Social ResponsibilitySince the first collection Jason has been
dedicated to make clothes that were as
beautiful crafted inside as out. With focus on
couture quality craftsmanship, over 90% of
the Jason Wu Collection is manufactured in
New York City's Garment District. Jason
believes in giving back and celebrates
women’s bodies. A portion of every product
will go to the Ovarian Cancer Research Fund.
Brand RationaleJason Wu offers a quality
parallel to none, he is dedicated to
designing comfortable, fashionable,
and high quality garments. He aims
to accentuate the woman’s figure,
making her feel wonderful and look
simply beautiful. With a new teen
line in the making, women of all age
can enjoy Jason Wu.
Inspiration
Group Overview
Catia - #911521
Retail - $161Purple, Pink,
White
Penny - #911127
Retail - $144White, Black, Red, Green
Tulle – Lip #9122129
Retail - $120Pink, Purple, Red, Green
Kimberly - #9156712
Retail - $180Patterned,
Yellow, Pink
Peony - #912515
Retail - $160Patterned,
Denim
Adrina - #91421211Retail - $185
Pink, Blue
Molly - #911337
Retail - $110Cream,
Yellow, Blue
Colleen - #911867
Retail - $108Green, Blue
Leslie - #912176
Retail - $ 200Pink, Yellow,
Red
Selena - #911177
Retail - $125Yellow, Purple,
Cream, Red
BRAND IDENTITYEffortless, Energizing, Eye-Catching
• Selling Appeal – Versatility of pieces from day to
night, color assortment, lightweight and comfortable, trendy
• Distinct Characteristics - signature leather trim (in most pieces), chiffon
• Selling Season – Spring 2015, 11 week life cycle • Geographic Location - Nordstrom in Beverly Hills
San Francisco, Coral Gables (right outside of Miami), other high volume stores on west and east coasts.
Production CalendarFebruary ‘14
Research TrendsDecide Segments
April ‘14Pattern
DevelopmentFittings +Tailoring
Piece Edits
September ‘14TRADESHOWSSelling the Line
January ‘15Advertising + Social
MediaPrepare + Train Sales
PeoplePrepare Floor Plans
February ‘15 Line Hits Stores
Purchase Order
Retail Partner
Sale Projection1. Introductory
4 Weeks – 40%Beginning on Hand 111
Sales 47Ending on Hand 64
2. Maintenance
5 Weeks – 40%Beginning on Hand 64
Sales 27Ending on Hand 37
3. Clearance 1st 2 weeks - 40%
Beginning on Hand 37Sales 15Ending on Hand 21
2nd 2 weeks – 60%
Beginning on Hand 21Sales
14Ending on Hand 7
Floor Plan - Introduction
Floor Plan - Maintenance
Floor Plan - Clearance
Marketing Budget• Budget of $5,750 for 10 stores
• Introduction - $2,300 ($230 per store)
• Maintenance - $2,300 ($230 per store)
• Clearance - $1,150 ($150 per store)
• Social Media team at Nordstrom + Jason Wu
Introduction• Spend more than $500 get a
Neet beach bag
• DIY Headband bar for trying on clothes
• Social Media blasts from Jason Wu and Nordstrom
• Celebrities wearing line
Maintenance • 64 Units left
• Featured in Nordstrom Catalog
• Put on Nordstrom website
• Triple points for Rewards members
• Appearances by Jason at 2 stores
• Social Media
Clearance• 21 Units Left
• Social Media
• Available Online
• Eos lip balm with purchase
Jason Wu• Grew up in Thailand, moved
to Canada• Designed doll clothes,
became creative director• Went to Parsons • Artistic Director for Hugo
Boss’ Womenswear• Items made in Italy and
Garment District