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YouTube Massacre

Legal Stuff

The information contained in this guide is for informational purposesonly. I am not a lawyer or an accountant. Any legal or financial advicethat I give is my opinion based on my own experience. You shouldalways seek the advice of a professional before acting on somethingthat I have published or recommended. No part of this publication shallbe reproduced, transmitted, or sold in whole or in part in any form,without the prior written consent of the author. All trademarks andregistered trademarks appearing in this guide are the property of theirrespective owners. Users of this guide are advised to do their own duediligence when it comes to making business decisions and allinformation, products, services that have been provided should beindependently verified by your own qualified professionals. By readingthis guide, you agree that myself and my company is not responsible forthe success or failure of your business decisions relating to anyinformation presented in this guide.




Table Of Contents

Topic Page

1. About Me 41.1Who is this Guide For? 4-5

2. Introduction 5-62.1What is YouTube and Why is it Vital? 6-82.2Passion 8

3. Keyword Research 8-94. Recording the video 9-10

4.1 The Psychology of Making Videos 104.2 The Anatomy of a Good Video 10-124.3 Recording and Uploading 12-15

5. Optimize Your Video 15-165.1 On Page SEO 165.2 Tags 17-185.3 Add annotations 18-205.4 Closed Captions 20-21

6. Off Page SEO 21-236.1 Pinging 236.2 Indexing 23-246.3 Social Sharing 246.4 Embedding 24-256.5 Getting More views and Likes 25-26




" YOU are not wealthy till you possess.... something Moneycannot buy "......Integrity "

About Me:

My name is Adam Payne. I’m a Dad, husband, entrepreneur and teacher.In that order (sorry wife).

I have spent the past 15 years living and working in central Japan as aprofessor of language. My passion for teaching, and extensiveexperience has provided me with the simple skill of taking somethingthat appears complicated, and breaking it down for anyone to grasp.

And that is what the goal of this report is.

And be sure that explaining how to rank YouTube Videos is much easierthan teaching a bunch of 19-year-old girls English who are moreconcerned with why they have not got a boyfriend yet.

Believe me, what I’m about to explain in this report is very powerful ‘if’ youimplement it. Promise yourself that you will do that for the net 3 monthsand you will soon be dominating YouTube in your chosen Niche.

Who Is This Guide For?

Let me change that by asking you a question:

a) Are you yet to make a video and put it online?b) Have you made a few videos but cannot find them on the search




engines?c) Have you somehow managed to rank a video but think it was just a

‘fluke’?d) You have yet to have any real success at the Internet Marketing gig

but you have seen others do it.e) You are tired of the sneers of family and friends and just need an

actual method that worksf) You have thrown your ‘hard-earned’ coin at push button software and

this has left you with your head in your hands wanting to put your fitsthrough the computer screen.

If you answered ‘Yes’ to any of the above, then YouTube Massacre is foryou.

Introduction

Grab a coffee, tea, a can of beer (only one though) or whatever it isthat you drink, and take a few minutes to read this report.

Don’t let this report gather virtual dust on your desktop.... OK!

Ok. Let’s get cracking.

So you I hope you realized by now that this is all about YouTube. Beforewe get going, I got a question for you.

* What’s the number one goal of any video?

a) To Entertainb) To provide Valuec) To get the viewer off of YouTube

If you answered a or b, I ‘get it’ but unfortunately, that isn’t thecorrect answer.

Those of you who answered C give yourselves a big pat on the back.




The ideal flow basically goes like this:

Get Ideas>>>>Research>>>>Make Video>>>>Rankvideo>>>>>Get viewers off of YouTube to your site>>>>Build your list / Make money.

Make sense?

Any other way is nonsense.

Well this report is about all of the above although there is a limit towhat can be explained with the written word.

So I highly advise that you grab the in-depth video tutorials aswell. Nothing beats a video course via video. (Did I really just say videotwice in one sentence)?

Anyhow, without further ado, let’s get cracking….

So What is YouTube and Why Is It Vital?

YouTube is a video-sharing website, created by three former PayPalemployees in February 2005 and owned by Google since late 2006, onwhich users can upload, view and share videos.

And if you don’t know, YouTube is a ‘Goldmine’.

It is the 3rd most popular website in the world (after Google andFacebook), and it is free to use. Think about that for a second.

The 3rd most popular website IN THE WORLD and it’s FREE.

The possibilities are mind-boggling.




Savvy marketers are making ridiculous amounts of money by rankingvideos and getting a ton of free traffic (viewers) to click on their links.

Add to that:

+ Video adds an element of realism to your marketing that the writtenword simply can’t.

+ It only takes a few minutes to record a video

+ Videos on YouTube are easier to rank and less time-consuming tomake than articles

+ You can make a video on your IPhone while out and get it up online(your own virtual real-estate)

I know what you are saying….

‘Stop Adam! I get it, but you see the problem is...’

+ “ I’ve never made a video, I don’t know how”+ “ I do not know how to get my videos to rank”+ “ I’m too scared to get in front of the camera”+ “ I don’t have much money”+ “ That girl over there is hot but I haven’t got the balls to get hernumber”

Don’t worry…




Apart from the last one…sorry

Rid your mind of these excuses and read on and I’ll cover it all!

Passion

Live your passion. Gary Vaynerchuck did just that when he started WineLibrary TV (which he built harnessing the power of Video).

Keyword Research

This is a vital component and imperative if you want your videos to beseen by a large number of folk.

Before you even consider recording your video, you need to do yourresearch. But don’t fear, this isn’t like writing an academic paper. Youjust need to follow some simple steps each time.

‘Keyword Research’ is simply finding out what things people are lookingfor on the Internet (what terms they are typing into Google) and howmany other people have made videos and articles on the same ‘term’.




And you do your research as follows:

+ Use a Free Keyword Research Tool such as the Google KeywordPlanner or the free version of Jaaxy.

+ Think of what potential viewers would type into Google and searchfor that Keyword

+ Only make a video if there are over 100 monthly searches and thecompetition is low (medium to high are only doable if you have someexperience)

+ Under 100 monthly searches and it isn’t worth your time.

If you are wondering ‘how’ to use these tools, then it really isself-explanatory.

Recording the Video

Most folk think that they need a lot of equipment and technicalexpertise….Wrong!

You just need something to record the video and the ability to speak.

Choices of equipment:

Free+ Your IPhone/smartphone camera

+ Built in webcam

+ screencast o'matic (limited to short videos)



http://www.google.com/url?q=http%3A%2F%2Fwww.jaaxy.com%2F%3Fa_aid%3D68da2409&sa=D&sntz=1&usg=AFQjCNGjhclwCYRO_HMNstc1z2rLEvogjg

http://www.google.com/url?q=http%3A%2F%2Fwww.jaaxy.com%2F%3Fa_aid%3D68da2409&sa=D&sntz=1&usg=AFQjCNGjhclwCYRO_HMNstc1z2rLEvogjg

http://www.google.com/url?q=http%3A%2F%2Fwww.screencast-o-matic.com%2Fscreen_recorder&sa=D&sntz=1&usg=AFQjCNHBBOYivaOOgApa0n5zDgufvKJ82A

http://www.google.com/url?q=http%3A%2F%2Fwww.screencast-o-matic.com%2Fscreen_recorder&sa=D&sntz=1&usg=AFQjCNHBBOYivaOOgApa0n5zDgufvKJ82A


PaidCamtasia for MAC or PC (the best choice if you are going to take videoseriously)

The Psychology of making videos

Does making a video scare you? Does getting in front of the cameramake you want to run and crawl under the bed? If so, then read on.

Making videos needn’t be scary and here is why.

+ No-one cares what you look like! No one!

+ Everyone is so wrapped up in their own world and worried about howTHEY look that your bad hair day or pimple is of no concern to them.Only you care about that….

+ If you’ve made the choice to go ahead and make them, thenworrying isn’t going to help anyone.

Nike had it right...Just Do It!

Sure, your first video may suck, who cares?

After you have made 5-10 you will begin to feel comfortable and afterthat it will flow...you just gotta get started.

The Anatomy of a Good Video

This is simple…

All videos should include 3 points. EVERY video.



http://www.google.com/url?q=http%3A%2F%2Fwww.techsmith.com%2Fcamtasia.html&sa=D&sntz=1&usg=AFQjCNGKcu6KrlO4yjOOrVwspJUFBeRsaQ


a) A familiar introduction. This could be an intro (you can outsourcethis) or just a phrase that you use:

“Hey guys, Adam Payne coming at you all the way from my home officehere in Nagoya, Japan”.

Familiarity breeds a comfortable feeling for the viewer.

b) Good quality content

This goes without saying. Your content must be of value. By that Imean: solve a problem, entertain, teach….

Minimal or no fluff would be preferable

c) A call to actionThis is vital! A video with no call to action is almost pointless. It will notachieve its goal….which is getting folk off of YouTube and onto yourblog/capture page.

Have FUN :-)

Remember….

We are in the entertainment industry. Sure you can bemotivational, educational, inspiring and so on but you better entertain.Shock people, make them laugh, cry...put a smile on their face.Whatever….but entertain them.

Use the camera in interesting locations if you can.

How long should a video be?

Research has shown that after 3 minutes, 70% of your audience hasgone. 90% will have disappeared after 5 minutes.




Longer videos are ok every now and then, but many folk have A.D.D sodon’t go on too long.

Recording and Uploading

Recording:

+ Get rid of all distractions. Turn off other applications and the phone

+ Have a glass of water just in case (after having gone to thebathroom)

+ Ensure you have good lighting.

+ Relax

Uploading:

CRUCIAL! After you have recorded our video the first step is to exportthe video onto your desktop preferably as an MP4 File.

You need to give this file a name.

You MUST name this file using your keyword. For example:

How to Make sushi.MP4 (an example file name).

Ninja Tip:Try to go for two keywords at once, and leverage the easier to rankphrase to increase your chances of ranking for the more difficult term.Let me explain:

a) You want to rank for the phrase ‘How to make sushi’. BUT, that has ahigh competition and some of the other videos have a ton of views and




likes.

b) So you decide to also rank for the term ‘ Sushi for beginners’ as thathas much less competition.

c) You shoot your video on the above topics and then name the file likethis:

How to make sushi | A sushi for beginners video.MP4

d) Now you will rank much sooner for the term ‘sushi for beginners’. Andif your video is short, and offers a good viewing experience, people will‘like’ it, leave comments and recommend it.

e) This will in turn please the search engines and as a result, you willbegin to get more link juice and climb the rankings for the hardersearch term.

If you had simply only gone for ‘how to make sushi’, you would probablybe left stranded on page 10, with the rejects of yesteryear.

OK….moving on.

Upload your Video

Once the file is on your desktop, log into your YouTube account and hitthe upload button.




Your video will upload automatically. You can see the image below and check outthe file name.




Once it is uploaded it is time to get to work my friend and do some good ol’fashioned On Page Optimization (this is really geeky stuff but luckily not hard...youjust gotta know what to do).

Optimize your Video

This is what an optimized video needs to look like.




And all of that is also known as on page SEO (Search EngineOptimization).

On Page SEO

So let’s try and make this simple to follow without boring the pants offyou.

Basically, you need to get your ‘keyword’ in a few places on your videoand do a few things to help rank your video on the search engines onceit has been uploaded.

So, as your video uploads, the title will automatically populate. Leavethat be.

Step 1) Write a description (200-400 words). Have your keyword at thestart, the end and dotted throughout.

Don’t do any keyword stuffing! This means putting your keyword in thedescription a gazillion times. This stuff doesn't work anymore!

The first 2 lines of your description only will be visible to your viewers soensure that any link you want the viewer to click on in the first 2 lines.See below:




Ok, the next step is to add your tags.

Tags

Make sure you add a variety of tags. You can also spy on what yourcompetitors are doing




To ethically spy on your competitors, here’s what you do.

a) Go to Google and type the keyword you are going for.b) Open up the top ranking video in YouTube and hit pause.c) Control and right clickd) Bring up the ‘source code’e) Among the data brought up, you can find the keywords they are using

and ensure you use them to. That way, they have no advantage overyou (this is NINJA right here)

Add Annotations:

When viewers watch your masterpiece, the keyword appears in a box onyour video and stays up for a pre-determined amount of time.




To get an annotation up you need to:

Hit the little ‘pen’ like icon below the video called Info and settingsGo to annotations (located above your videoHit Add annotation (see image below)

+ Choose from the drop down list+ Add your keyword to the box and hit save and publish.




Extra Ideas for Annotations

1. Add a “note” annotation asking viewers to subscribe.2. Add a “spotlight” annotation that links to your latest video.3. Add a “speech bubble” annotation asking viewers to “click like” or

“save to favorites” if they enjoyed the video.

Job done. My videos will show you some more detailed ways you canplay with this.

Closed Captions

YouTube will (usually after 12-24 hours) transcribe what you havesaid...supposedly.

Let’s say that they...umm...do a pretty poor job of it.

What you need to do is go into your closed captions, add your keywordand tidy them up a bit so that they actually make a bit of sense, andthen disable the old ones (and keep the new spruced up version).Ensure that in the new version, your keyword is in there at least 4 times(at the start, end, and twice in the middle).

Simply find the closed captions icon. It looks like this:

Then hit the ‘English’ icon.




You will soon see that YouTube have basically transcribed a load ofrubbish.

What you need to do is go through and add your keyword at least 4times. If YouTube has transcribed your keyword correctly, then you arein luck.

If not, you now know what to do.

Like everything. Save when done.

Then, disable the automatic track and leave your new one that you justedited enabled (again, the videos show you how to do this as writingabout it would sound confusing).

Ok…Put the kettle back on and let’s move on to Off Page Optimization.In short, getting your video out there.

Off Page SEO

If you thought on page SEO was geeky stuff, this is hardcore Nerdville.The only thing is get this right, and you can rank and rake (in thecash).

Here it’s all about Engagement and backlinks




Let’s do the nerdy stuff first.

Wikipedia refers to a backlink as:

Incoming links to a website or web page. In basic link terminology, abacklink is any link received by a web node (web page, directory,website, or top level domain) from another web site.

You still here? I almost nodded off myself.

Ok…. In simpleton terms, and that suits me just fine, a backlink is yourvideo URL on another website.

Who pushed my picture over?

You want a lot of them, and a wide variety. Get that sorted and youare basically home and dry.

OK.so here is a quick way of getting some of these backlinks and wewill start with the easy and obvious to the least easy and erm..leastobvious…

First of all though, we need to let Google know that some contenthas been created.




FIRST, go to the Google adwords planner and paste your video URL intothe box to crawl your keyword. This is telling Google to crawl your video(Killer Tip here and no-one does this).

Next we go and do some Pinging and Indexing

Pinging

This is where we take our video URL, and add it to free sites likePingler, Pingomatic and Mass-pinger. Super quick and super important.

NEVER forget to do this!

Indexing:Go to this site and add your video URL and hit ‘Rapid index’http://www.indexkings.com



http://www.google.com/url?q=http%3A%2F%2Fpingler.com&sa=D&sntz=1&usg=AFQjCNHBVpED0zgfwwRSGVaOBo9oEev7uA

http://www.google.com/url?q=http%3A%2F%2Fpingomatic.com%2F&sa=D&sntz=1&usg=AFQjCNFAXcbLuWKTMEau0m4SVg1DVwesCg

http://www.google.com/url?q=http%3A%2F%2Fpingomatic.com%2F&sa=D&sntz=1&usg=AFQjCNFAXcbLuWKTMEau0m4SVg1DVwesCg

http://www.google.com/url?q=http%3A%2F%2Fwww.masspinger.com%2F&sa=D&sntz=1&usg=AFQjCNFD62wfiCyYyUGm3KNqqXm51Rej7Q

http://www.google.com/url?q=http%3A%2F%2Fwww.indexkings.com&sa=D&sntz=1&usg=AFQjCNFSO7M1uzimMUVQtUzkC7ljOEWFNQ


OK, now we want to share our content and a little blurb on all of the socialsharing sites.Make a free account with them all if you don’t have one.

This is simple.

Social Sharing:

There is no excuse not to share on the above. Don’t have a Twitteraccount, then make one up.

Ok, so what else do we want to do?

We want to get some leverage going and some super-dooper backlinks.My favoured service is called Social Monkee. They have severalpackages, the cheapest being $7 for 25 backlinks.

Basically, get the best package you can afford.

I show you exactly how to submit content on my YouTube Massacrevideos.

While it’s pretty simple, some things are just better taught on video.



http://www.google.com/url?q=http%3A%2F%2Fwww.socialmonkee.com%2Findex.php%3Faf%3D123457215&sa=D&sntz=1&usg=AFQjCNHLlXrxztm-6J1IV1lkrlS1ID49_w

http://www.google.com/url?q=http%3A%2F%2Fwww.socialmonkee.com%2Findex.php%3Faf%3D123457215&sa=D&sntz=1&usg=AFQjCNHLlXrxztm-6J1IV1lkrlS1ID49_w


Embedding

This simply means putting your video on your blog or similar. To do thatyou will need to copy some code. This can be found here:

You simply paste this code into your blog and bingo!

If you do not have a blog, then you cannot do this. Although one alternativeis to sign up for a free account with www.ibotube.com.

Again, I show how to use this resource in my Video training.

Getting More Views and LikesOk. This is huge in the post Hummingbird era.

And to be fair, viewer experience should be at the forefront of yourmind anyway.If folks like your stuff, they will view the whole video, like it, leave acomment and do what you ask them to do in your call to action.At least that is the idea.



http://www.google.com/url?q=http%3A%2F%2Fwww.ibotube.com&sa=D&sntz=1&usg=AFQjCNGIoBbHcreGRzck2Yvv0pFL5jWeEA

http://www.google.com/url?q=http%3A%2F%2Fwww.ibotube.com&sa=D&sntz=1&usg=AFQjCNGIoBbHcreGRzck2Yvv0pFL5jWeEA


It’s no secret that Google Likes ‘action’ on your video. The more likes,views and comments the better.

Trouble is, this is where most people (and certain products) goall-unethical and encourage what is termed (Black-hat)

Black-hat simply means unethical scummy actions that are totallydishonest.

Trouble is, they can work (albeit for a short time) and thus folk who arelazy try them.

Buying views from a site like Fiverr.com is one such method. Be warned.YouTube will find out and remove your vid 90% of the time.

Look, this is your call but my advice is do this ‘the right way’ and you willwin in the end….and feel a damn sight cleaner for it.

So move yonder and create your videos.

All the above means nothing if you don’t take action!

Do the geeky stuff and get them ranked.

Then all you need to do is sit back, admire your work and enjoy yourpayday…

And they all lived happily ever after….

The End




About the author:

YouTube Channel (one of them):http://www.youtube.com/user/adampayne75

Facebook:http://learnwithadam.com/FB

PS. This whole method will be much easier with my over the shouldercase study videos. Here I show you in a series of video tutorials how Iactually do each step.

Also, I include some other strategies not included in this PDF that willinsanely boost even the most stubborn of videos.



http://www.youtube.com/user/adampayne75

http://www.google.com/url?q=http%3A%2F%2Flearnwithadam.com%2FFB&sa=D&sntz=1&usg=AFQjCNFFc8NXaUof5zdB-KYddZnpq_T8QA




If you are serious about ranking your YouTube videos and getting in frontof a potential audience of millions of hungry customers, then don’t missout. Go Here now...





need proof that youtube massacre works? get my case … · implement it. promise yourself that you...

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