NDTV CASE STUDYTATA COMMUNICATIONS HELPS NDTV STREAM LIVE NEWS AROUND THE GLOBE

NDTV Ltd, founded in 1988, is India’s largest news and infotainment network, with 23 offices and studios across the country. With its state -of-the-art news gathering and archiving facilities, NDTV focuses on both national and international news, and has successfully launched three news channels in India (including online), and two news channels abroad. They have also pioneered sev-eral broadcasting and programming initiatives in Indian television.

NETWORK SERVICES : NDTV CASE STUDY

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For more information please visit CDN.TataCommunications.com or email CDN.Solution@tatacommunications.com.

Challenges• Improvethequalityofstreamingvideo

• Quicklyaddnewchannels

• Avoidunnecessaryinfrastructureandnewbusinessventureinvestments

Tata Communications’ Solution Benefits• Hostedsolutionreducescapitalexpenses

• Flawlesslyhandleslargevolumesofstreamingvideo

• Capacitycanbeaddedwithoutimpactingnetworkintegrity

• Higherquality,morereliablesolution

• GlobalTier-1networkensureshigh-speed,high-performance,TV-qualitybroadcastsworldwide

• ScalabilityhelpscompanytoquicklymonetiseTVcontentonline

• Supportforhigh-definitionvideoandotheradvancedfeatures

• Reducedroutingandshortenedtransitsdeliverlivebroad-castsinstantly

• Noneedforexpensivehardware,proprietarysoftware,orspecialmediaplayerstoviewlivecontent

Searching for a High-Performance SolutionAsonlinenewsgrewincreasinglypopularwithviewers,NDTVrealisedtheyneededaneasilyscalablecontentdeliveryplat-formthatwouldprovideconsistentlyleading-qualityvideoduringpeakdownloadtimes.Theystartedlookingataddi-tionalnetworkproviderstomeettheirgrowingCDNneeds.

TataCommunicationscaughtNDTV’sinterestbecauseoftheirabilitytodeliverhigh-qualitycontent,especiallystreamingvideoandotherlargefiles.TataCommunicationsstreamscontentdirectlyfromsatellite,whichdoesn’tuseclientre-sources,oraffectexistingprocesses.Thisavoidsthehassleandexpenseofnewon-premiseinfrastructure,andprovidesformaximumuptimewhennewchannelsareadded.

Improved Video Quality for LessAfterofficiallydecidingtopartnerwithTataCommunications,satellitechannelswereaddedtoCDNtomaximisescalabil-ity.VideostreamingbeganimmediatelyonNDTV’swebsite,minimisingthedowntimetoswitchproviders.AndbecauseTataCommunications’pricepointwaslower,NDTVwasabletoaddmorehighperformancevideooptions,andcreatenewopportunitiestomonetiseTVcontent.

TheCDNplatformwasalsoadvantageousovercompetitivesolutionsbecauseofTataCommunications’robustTier-1IPbackbone,capableofdeliveringvideoworldwide.NDTVwasabletosavemoneybecauseTataCommunicationshasthebandwidthtosuittheirneeds,alongwithanext-generationnetworkthatprovidesfarmorenodesthantheircompetitors.

IntegrationwasseamlessandperformedpriortothenationalelectionsinMay2009.OnMay16,electionresultswerepostedforIndia’snewprimeministerandwebsitetrafficonNDTV’slivevideochannelsspikedasexpected.AccordingtoNDTVrepresentatives,TataCommunications’CDNhandledtheincreasedwebhitswithoutanydegradationofservice,furtherunderscoringtheirconfidencethattheCDNplatformwillbeabletoeasilyaccommodatesignificanttrafficspikesinthefuture.

Thankstothereal-timereplicationalgorithmusedbyTataCommunications’acrossitsdistributedoriginsnodes,incom-inglivestreamsarereplicatedsimultaneouslyoneverydeliverynodeinstantlybytakingadvantageofTataCommu-nications’globalTier-1IPbackbone.Thisdesignincreasesthespeedofthesolution,achievingasource-to-displaydelayoflessthanfiveseconds,asignificantadvantageovertraditionalliveproducts.

New Revenue OpportunitiesTheaffordabilityoftheCDNservicehelpedNDTVfundtherecentlaunchofabusinessnewschannel.Theywerealsoabletocreateadditionalrevenuewithsubscription-basedservicesthatwereaddedforbusinessviewers.WithTataCommunications’CDNservice,NDTVcannowofferstream-ingvideoatdifferentbitrates(lowerforfreevideoandhigherforpaidorsubscription-basedstreams).

Movingforward,NDTVislookingatadditionalmechanismsforvideodelivery,suchasofflinestreamingvideo,videoaggregation,andadditionalportalsandoptionsforcustom-ers.TataCommunications’CDNservicewillallowNDTVtoimmediatelyaddcapacityasneeded,withoutimpactingnet-workintegrity.

About Tata Communications™TataCommunicationsLimitedalongwithitssubsidiaries(TataCommunications)isaleadingglobalproviderofANewWorldofCommunications™.Withaleadershippositioninemergingmarkets,TataCommunicationsleveragesitsadvancedsolu-tionscapabilitiesanddomainexpertiseacrossitsglobalandpan-Indianetworktodelivermanagedsolutionstomulti-nationalenterprises,serviceprovidersandIndianconsumers.

TheTataCommunicationsglobalnetworkincludesoneofthemostadvancedandlargestsubmarinecablenetworksandaTier-1IPnetworkwithconnectivitytomorethan200countriesandterritoriesacross400 PoPs,aswellasnearly1millionsquarefeetofdatacentreandcollocationspaceworldwide.

TataCommunications’depthandbreadthofreachinemerg-ingmarketsincludesleadershipinIndianenterprisedataser-vices,leadershipinglobalinternationalvoice,andstrategicinvestmentsinSouthAfrica(Neotel),Sri Lanka(TataCommu-nicationsLankaLimited)andNepal(UnitedTelecomLimited).TataCommunicationsLimitedislistedontheBombayStockExchangeandtheNationalStockExchangeofIndia.

NETWORK SERVICES : NDTV CASE STUDY