tata communications' cdn
TRANSCRIPT
Whether you’re a Media House or an Enterprise:
• Your content is the most valuable thing your business possesses. However there is little point in creating content if it cannot flow freely
• Its value is only realized when it can be delivered to any user, on any device, in any location, whilst providing a superior experience
• Tata Communications’ CDN allows your content to flow around the globe at light speed as if it were liquid
Enterprise 2.0
• VIDEO IS MANDATORY • WEBSITE IS A GATEWAY TO YOUR BRAND • BYOD IS NOW THE NORM
Media 2.0
• Any Content, Any Device, Any Location • Instant Gratification • Actionable Analytics
1. Revenue Maximization through: a. Better User Experience b. Greater Stickiness c. Decreased Abandonment
2. Cost Minimization through a. More efficient infrastructure b. Greater Scalability c. Improved Origin Server offload
•Any content•To any device•Over any connection•In any location•No matter how much your traffic spikes
Broadcasters
E-Commerce
Gaming
IT/ITES New media
Social media
Ant-Virus
BFSI
Education
Ad networks
Manufacturing
Retail
Business Intelligence & Analytics
StreamingOnline
Video PlatformElectronic
Software Delivery
Whole Site Acceleration
Content SecurityMulti-Screen
Delivery
Flexible Cloud Storage Tata, Customer or
Cloud based
24x7x365Support
Product USP’s
Product Stack
Coverage & Performance
• Engage with your audience with HD streaming experience, over any device, anywhere in the world
• Our Global Streaming Platform ensures highest quality of streaming experience for your users, over any device, any where in the world
• Ride the wave of online video and mobile which is changing the way individuals entertain, learn and work
• Manage your entire media workflow including content acquisition, transformation, metadata management, publishing, distribution, monetization and analytics with a single cloud based online video platform
• Grow your business with fast and successful delivery of your Electronic Software, Online Ads and Games in this Internet–of–Things world
• Our Electronic Software Delivery platform ensures that your software files are delivered quickly, accurately and successfully
• Grow Revenue and Audience with “best website experience” delivered to your end users
• Our Wholesite acceleration suite of services ensures best website experience being delivered to your end users, helping you monetize and enhance your reach
•One size doesn’t fit all. Target the right audience with right content by leveraging Big Data and Actionable Analytics
•We leverage Big Data to provide you with
Actionable Business Intelligence to help you target the right audience with right content
Results based on HTTP response across all the ISP’s as measured by Cedexis from 15 th Jan’14 to 31st Jan’14; CDN’s tested : Akamai, Level3, Limelight, Edgecast, CDNetworks, Cloudfront, Highwinds, Internap
#2#2
#1
#1
#2
#2
#1#2 United States
Germany
France
UK
Taiwan
Hong Kong
Japan
#2 Mexico
Tier 1 service provider with a global CDN
Hybrid integration of best-in-class blocks
Beyond CDN
• CDN deployed over Tier 1 IP network leveraging Reach into over 200 countries and peering with leading ISP’s across the globe, resulting into Highest Quality of End user experience
• Highly optimized CDN platform for most scalable, reliable and fast delivery
• Most optimized caching platform to ensure maximum origin off load
• Streaming platform architected ground up for highly scalable HD streaming, any device, any where
• Complete suite of Media Services for broadcasters and content owners
• Complete suite of Network and Managed services for Enterprises
• For three seasons in a row, Tata Communications has provided the exclusive connectivity backbone, content delivery, security, managed services and service delivery to all 19 Formula 1® race locations
• Tata Communications network allows vital, real-time content to travel quickly and reliably at every track around the world
• Fan experience is enhanced across multitude of network bandwidths and rich media devices for over 107 million unique users
• Delivering mobile ads to audiences in emerging markets
• Performance and reliability the key requirement
• Needed to scale delivery without capex investment
• In 18 months, traffic increased 10x
• Led to higher revenues on lower opex cost model
• Downlink, encode and live streaming of all television channels with end to end management
• Hundreds of thousands of concurrent live viewers
• Tens of millions of viewers in a day 60% outside India
• Is key that it is possible to deliver content to any device, anywhere
• Kwanko is a leading, multi-platform online advertising company in Europe
• Together with their 170,000 affiliates, NetAffiliation has broadcast more than 1,700 programs for prestigious customers
• To expand outside of Europe it had to look to a third party to provide CDN services
• Tata Communications CDN was the perfect fit as it was able to provide 100% availability and speed of delivery across the globe
• The company is now able to run more than 2,000 adverts per second
Again WHY Tata Communications?
$100.09 BILLIONANNUAL REVENUE
~ 60%NON-INDIA
OVER 140YEARS IN OPERATION
ON FORBES’ LIST OF WORLD’S 20 MOST REPUTED COMPANIESONLY INDIAN ENTITY
#45WORLDWIDE BRAND(SOURCE: BRAND FINANCE 2012)
450,000EMPLOYEES WORLDWIDE
#11MOST REPUTED COMPANY(SOURCE: REPUTITION INSTITUTE 2009)
UKGROUP’S LARGEST MARKETOUTSIDE INDIA
OVER 100OPERATING COMPANIES IN 7SECTORS ACROSS 6 CONTINENTS
Market-leading capability54 country reach
Near-unlimited scalability
IPv6 + 6 CoS worldwide217 PoPs in 48 countries
IPSec reach to 197 countries
Sub-sea fibre network
220,000km own fibre (#1)World’s only global ring
20Tb/s lit capacity~ 80 cable systems
1.2 million international circuits
Public IPPrivate
IP Next-GenEthernet
CDNWholesalevoice
World #5 IP network3,600 Pb carried monthly
IPv6 since 1999
42 datacentres20 countriesOver 1 million sq ft
Enterprisevoice
IPX+Business video Datacenter
interconnect
Datacentres
Content Delivery Network
INGEST
DOWNLINKTELEPORT
BROADCASTER
LIVE EVENT
SWITCHINGCENTRE
TV
INTERNET
MOBILE
VOD
MANAGE DISTRIBUTE MONETIZE
CONTENT FLOW
VIDEO CONNECT
SATELLITEBROADCASTING
CONTENT TRANSFORM
CONTENT VAULT
CONTENT SHARE
VIDEO CONNECT
SATELLITEBROADCASTING
CONTENT FLOW
INTERGRATIONWITH THIRD PARTY
MONETIZATIONAS KALTURA
CDN
OVP
STADIUM ENTERPRISESTACK
CONNECTIVITY
HOSTING
SECURITY
DELIVERY
ANALYTICS
CONTENT PLAYOUT
• We serve billions of web objects daily to end users across all six continents over our Carrier Grade CDN
• You benefit from our scale, reach and elasticity of capacity with a 24/7 support available
• Allowing you to deliver content to any device, any format, over any connection, anywhere in the world
• You benefit from seamless integration with our Teleport Services for Content Acquisition, Video Connect, and our global fiber network to distribute LIVE HD content
ENTERPRISESTACK
MEDIASTACK
CONNECTIVITY
HOSTING
SECURITY
DELIVERY
ANALYTICS
CREATION
PURPOSING
DELIVERY
ANALYTICS
MONETIZATION
© 2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS andTATA are trademarks of Tata Sons Limited in certain countries. www.tatacommunications.com | @tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
Thank you
Contact: [email protected]