1. Duke and the Digital Dive Cara Rousseau March 21, 2012

2. Today. The big social media networks Niche communi8es Global networks Exis8ng resources and brand ambassadors Contests and campaigns

3. Social media tools are evolving and becoming more relevant.

4. Facebook TimelineTell a story.

5. Example: Milestones in TimelineTell a story.

6. Twitter for brandsTell a story.

7. Example: SOTU Duke Chat 250+ Tweets 45 par8cipants As a Twi*er newbie," I found the experience interes;ng and enlightening," said poli;cal science professor Paula McClain. "It was interes;ng to see how my view some;mes corresponded with those of my colleagues and at other ;mes diered. I am denitely up for this again. " Tell a story.

8. Use newer, niche communi8es strategically.

9. PinterestShow a story

10. foursquareExplore

11. TumblrShare Anything

12. Global networks and implica8ons.

13. Example: Duke in ChinaReach a global network

14. Using exis8ng resources for content crea8on and building ambassadors.

15. Existing Resources: StudentsTell the story

16. Brand Ambassadors: AlumniConnect

17. Contests and campaigns build community and generate content tap into spirit and pride.

18. Example: 903 and CountingEncourage sharing

19. Thank You. CaraRousseau@gmail.com @CaraRousseau cararousseau.tumblr.com Spotlight.duke.edu/socialmedia