New Ideas for Fast-Track Healthcare Programs

NCCET Webinar - January 19, 2010

Your Presenters

Kirk White, RN, MSNInterim Executive DeanContinuing EducationAustin Community College

Jenny Bodurka, CPPProgramming CoordinatorContinuing Education and Professional DevelopmentSchoolcraft College

Agenda

• Building Your Own New Programs• Partnering With Training Vendors• Providing Professional CE Credit• Creative Student Recruitment• Question & Answer

1) Who is in the audience today?2) Who is typically hired to administer your healthcare programs?3) How many staff work in your healthcare CE department?

“Fast-Track”Reality Check

• Skilled credentialed instructors• Specialized training space &

equipment• Regulatory & accreditation

standards• Legal/clinical requirements• Demand for flexible scheduling

Building Your Own

• Benefits:– customizing training to meet specific local

healthcare provider needs– total control over instruction and delivery– partner closely with local healthcare

providers– college has complete “ownership”

• Examples: Clinical Technician, Dental Assisting, Nursing Refresher

Building Your Own

• What it takes:– identifying a specific local need for

training– recruiting qualified instructors– finding appropriate space– developing curriculum– meeting accreditation standards– keeping the program up to date

Building Your Own

• Challenges:– time consuming– relationships with local providers– identifying specific training needs– shortage of instructors, and high salaries– sharing space with college credit or industry– securing funds for curriculum development– administering accreditation standards– keeping the program up to date

What are your greatest challenges?

Partnering With Third-PartyTraining Vendors• Benefits:

– quick start-up – no curriculum development– assistance with marketing– access to expertise beyond college resources– potential for high revenue

• Examples: MRxI (Pharm Tech, Aesthetic Laser), Career Step (Medical Transcription)

Partnering With Third-PartyTraining Vendors• What it takes:

– legitimate vendor (for profit or other college)– clear and comprehensive training agreement– defined responsibilities (college vs. vendor)– support from college (CE and credit)– matching vendor product with local need– detailed review of curriculum– may require specialized training space

Partnering With Third-PartyTraining Vendors• Challenges:

– Competing with own college programs – Marketing branding standards– Confusion regarding credit earned– Perception of “quality” issues– College as broker vs. educator – Communication issues with vendor– Intellectual property confusion– Student support services

Partnering With Third-PartyTraining Vendors• Challenges (continued):

– Registration systems– Transcripts and certificates– Online course delivery systems– Tracking of enrollments / payments– Special space needs– Refund policies– State reporting (reimbursement & WECM inTexas)– Student materials

What are your greatest challenges?

Providing Professional Continuing Education Credit• Benefits:

– large potential student population– short courses, easily repeatable – co-providing with other groups– utilize local experts– potential for high revenue

• Examples: Nursing (Med Reviews, Pain Management, IV Therapy), Therapists (LCDC)

Providing Professional Continuing Education Credit• What it takes:

– effective marketing to student population– credit approval (per course or providership)– identification of popular topics– competitive pricing– identifying content experts– may require some curriculum development– accessible delivery methods

Providing Professional Continuing Education Credit• Challenges:

– each discipline has its own requirements– approval can be costly– per course vs. providership– administrative requirements as a provider –

some very complex (nursing), some simple (social work)

– competition with area and online providers– limits on large college lecture space– inflexible online delivery systems

What are your greatest challenges?

Creative Student Recruitment• your college marketing department• effective e-marketing (i.e. website, social

media, email blasts)

• navigating your college structure (i.e. advisors, credit departments, etc…)

• partnering with local healthcare providers (i.e. incumbent workers recruitment, and sharing space/resources)

• approval for public funding (WIA)

Creative Student Recruitment(continued)• targeting your college’s alumni• partnering with your local

workforce board (i.e. grant funded projects, WIA counselors, GoCenters)

• partnering with local healthcare associations/groups

• course pricing (i.e. series discounts, frequent fliers)

Contact Information

Kirk Whitekwhite@austincc.edu512-223-7663

Jenny Bodurkajbodurka@schoolcraft.edu 734-462-4400 (ext: 5253)

Questions?