ncace 2011 keynote presentation: the future of hr
Post on 17-Oct-2014
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The Future Of HRLaurie Ruettimann, SPHR@lruettimann
BEFORE WE GET STARTED…
WHO ARE YOU?
• Human Resources VP or Director?
• Recruiting VP or Director?
• Business Leader?
• Chump With No Power?
COLLEGE RECRUITING EXPERIENCE
LIFE AFTER HR
• HR Lady
• Blogger Lady
• Writer Lady
• Cat Lady
• Speaker Lady
• Social Media Chick
• Bacon Lady
• Pixie of the Apocalypse
THE FUTURE OF HR
#WINNING THE FUTURE OF HR
THE CURRENT STATE OF HR
THE CURRENT STATE OF HR
• HR IS MIDDLE-AGED
• The average age across all ranks is 47. • Generalists are slightly younger, at 45. • CHROs are slightly older, at 53.
What HR Thinks and Feels: The 2011 HRxAnalysts Psychographic Survey of HR Professionals The Demographics, Behaviors, Attitudes and Beliefs of HR Professionals
Abridged Executive Brief April 2011http://www.hrxanalysts.com/
THE CURRENT STATE OF HR
• HR IS WHITE
• On the whole, HR professionals are 92% white. • This trend is especially significant when political
views that impact diversity and hiring are considered.
What HR Thinks and Feels: The 2011 HRxAnalysts Psychographic Survey of HR Professionals The Demographics, Behaviors, Attitudes and Beliefs of HR Professionals
Abridged Executive Brief April 2011http://www.hrxanalysts.com/
THE CURRENT STATE OF HR
• HR IS WELL-EDUCATED
• 46% of all HR professionals have pursued postgraduate education.
• 16% have earned an MBA.• 14% have earned some other master’s degree. • And 4% have earned a doctoral agree.
What HR Thinks and Feels: The 2011 HRxAnalysts Psychographic Survey of HR Professionals The Demographics, Behaviors, Attitudes and Beliefs of HR Professionals
Abridged Executive Brief April 2011http://www.hrxanalysts.com/
THE CURRENT STATE OF HR
• HR IS MARRIED WITH CHILDREN
• 69% of respondents are married, and 71% of respondents have children. (16% are single, 11% are divorced, 3% are widowed and 1% are separated.)
• Rates of marriage are above the national norm (only 59% of adults are married nationally) and rates of parenting are below the national norm (81% of American adults have children, 14% more than the HR professionals).
What HR Thinks and Feels: The 2011 HRxAnalysts Psychographic Survey of HR Professionals The Demographics, Behaviors, Attitudes and Beliefs of HR Professionals
Abridged Executive Brief April 2011http://www.hrxanalysts.com/
THE CURRENT STATE OF HR
• HR IS AFFLUENT
• 72% of HR professionals reported household incomes greater than $90,000.
• 53% reported household incomes greater than $120,000.
What HR Thinks and Feels: The 2011 HRxAnalysts Psychographic Survey of HR Professionals The Demographics, Behaviors, Attitudes and Beliefs of HR Professionals
Abridged Executive Brief April 2011http://www.hrxanalysts.com/
THE CURRENT STATE OF HR
THE CURRENT STATE OF HR
THE CURRENT STATE OF HR
THE CURRENT STATE OF HR
THE REAL FUTURE OF HR
THE FUTURE OF HR:BE CREATIVE
BE CREATIVE
• A Harris Interactive study on the
internet habits of youth found that 79% of 8-to-12-
year-olds and 88% of 13-to-24-year-olds spend an hour
or more online on a typical day.
• The average number of hours spent online daily
increases with age, rising from 1.9 hours among 8-to-
12-year-olds to 3.5 hours among 13-to-17-year-olds,
topping at 4.5 hours among 18-to-24-year-olds.
BE CREATIVE
PWC
SODEXO
GSK
PEPSICO
SIRIUSXM
BE CREATIVE
• Twitter gets more than 500,000 new users every day.
• There are currently 110 million users of Twitter’s services.
• Twitter receives 180 million unique visits each month.
• There are more than 600 million searches on Twitter every day.
• Over 60% of Twitter use is outside the U.S.
• More than a third of users access Twitter via their mobile phone.
• 25% of active Twitter users checked the service several times a day, with 2% saying they were extremely active.
• The Pew Research Center, a Washington-based think tank, found that 13% of Latino and 18% of African-American adult internet users use Twitter.
THE FUTURE OF HR:BE RELEVANT
BE RELEVANT
• Class of 2011 is the most indebted—ever.
• $22,900: Average student debt of newly minted college graduates.
• 85% of new college grads move back in with parents.
• Tuition rising at an annual rate of about 5%.
• Florida State College Jacksonville will set a ceiling for student debt. Federal loans could be denied to those off track and indebted.
BE RELEVANT
• Food Stamp Usage Up 14% in 2011
• CBS News/60 Minutes: Motel Children
• 8.2% of kids under the age of 18 go without health insurance
• 18% of kids age 12-19 are considered obese
THE FUTURE OF HR:BE INNOVATIVE
BE INNOVATIVE
JOB TIPS FOR THE GRADUATING CLASS OF 2011 VIA @THEONION
• Applying at places they happen to walk by and get a good feeling about.
• Getting the phone numbers of the 500 biggest companies in the United States; calling them and screaming, "ARE YOU HIRING?"
• Practicing handshake with boss doll at home.
• Packaging resumé with a free iTunes download.
• Lurking at Chinese lunch buffet to find out what people with jobs talk about.
• Putting up "Josh Needs Work" fliers in their area and expecting support, not laughter, you guys.
• Googling "How to get a job”.
• Comping extra slice of cheese on sandwich of anyone who looks as if they might be hiring.
http://www.theonion.com/articles/the-postcollege-job-hunt,20365/
BE INNOVATIVE
40 Elements to a 21st Century College Recruiting Program – Kevin Wheeler via ERE.net
• Recruiting activities start early in the life cycle — as early as kindergarten and elementary school.
• Guarantee selected faculty members (who understand your company and your needs) at selected schools that you will interview any student they refer.
• Assess and track candidate and manager satisfaction with the selection process and make periodic changes. You try not to hire “in your current image” but seek to find candidates with fresh ideas and who can bring a different and perhaps higher level of performance to the organization.
• Your management team would say that the college recruiting effort is one of the best and most effective of all HR practices in your organization.
http://www.ere.net/2010/02/04/40-elements-to-a-21st-century-college-recruiting-program/
THE FUTURE OF HR: BE EVIDENCED-BASED
BE EVIDENCED-BASED
Paul Kearns – Evidenced Based HRhttp://www.evidencebasedhr.com
THE FUTURE OF HR
ONE MORE THING
THIS IS NOT THE FUTURE OF HR
THIS IS THE FUTURE OF HR
