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HPA 2013 Broadcasters Panel

Glenn Reitmeier

Feb 20, 2013

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TV Everywhere

Wave of availability coming, as rights are cleared and systems are deployed

• On-demand

• Linear

TVE will fuel continuing rapid change in devices and viewing

• Next-gen web and compression technologies – HEVC and DASH

• Content transfer among screens

• Audience measurement challenges

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London Olympics – TV and Online ViewingTV

• July 27 – Aug 12 (17 days)

• 5,535 hours of coverage on NBC, MSNBC, CNBC, Bravo, Telemundo

• Most-watched US TV event in history, with 219.4M viewers (up 2% from Beijing)

• Average over 31.1M viewers per night over 17 days

Online

• All events streamed live

• 57.1M unique visitors (+10% compared to Beijing) , 10.1M uniques on mobile devices (+55%)

• Over 94M on-demand video streams (6.7M hours)

• Over 64M live video streams (13.6M hours)

Multi-Platform Impact

• People who tuned in using four devices — a TV, tablet, personal computer and smartphone — spent more time each day watching the Games, a total of five hours and 34 minutes, than viewers who watched only on TV, who logged three hours and 12 minutes

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Second Screen

Synchronized second screen content

Zeetags - web links that are relevant to program/ad content

Social media integration

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Mobile TV - Dyle

Dyle broadcasts on-air

• 100+ stations in 35 markets, reaching 55% USHH

• All 10 NBC and 8 Telemundo Owned Stations and 27 NBC Affiliates

• Stay tuned for more upcoming station announcements

Receivers now available

• Tuner dongles for iOS from Belkin, Elgato and Escort

• Samsung Galaxy Lightray Smartphone available through MetroPCS

• RCA mobile TV tablet launching this spring

2013 is the year of consumer launch

See Dyle in the demo room!

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SpectrumNational Broadband Plan

• Recommends taking 120 MHz (20 channels) away from broadcast spectrum http://www.broadband.gov/

Middle Class Tax Relief and Job Creation Act of 2012

• No forced relocation from UHF to VHF

• "make all reasonable efforts to preserve, as of the date of the enactment of this Act, the coverage area and population served of each broadcast television license, as determined using the methodology described in OET Bulletin 69.”

Broadcast Television Spectrum Incentive Auction NPRM

• Many difficult and complex questions posed

Continued dependence on spectrum

• NAB: 17.8% USTVHH (20.7M HH, 53.8M consumers) rely on over-the-air signals

• Many more cable subscribers reliant on OTA to the cable headend

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The Future

ATSC 3.0 effort underway… Mobile HD? Ultra-HD?

Second Digital Transition?

FCC?

Global Standard? … Progress on Harmonization?

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Other Topics

AFD – still very important – est. 300M old analog sets are still out there…

Loudness – all networks and cable channels fully compliant and certified

Video Description – MVPD system limitations remain an issue

• Video Description or Alternate Language?

• An industry-level coordinated approach would be beneficial

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