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NBCI COPD Baltimore Initiative Project Outline

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Page 1: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

NBCI COPD Baltimore Initiative Project Outline

Page 2: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

NBCI HED Strategy

We will utilize existing scientific-based health models that have proven their effectiveness in creating a synergy of education that empowers

one to act upon their new knowledge based insight of COPD. An example of this will be the

Brown-Bag COPD Luncheon, which will be discussed more later.

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Page 3: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Why Baltimore?

Page 4: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Black Population in Baltimore

There are more than 405,080 African American’s in the Baltimore area.

The African American population in Baltimore makes up more than 64 percent of the city’s population.

Page 5: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Black Communities Within NBCI’s Church Network•Allendale/Irvington/S. Hilton•Edmondson Village•Greater Rosemont•Sandtown-Winchester/Harlem Park•Upton/Druid Heights•Poppleton/The Terraces/Hollins Mkt.•Penn North/Reservoir Hill•Greater Mondawmin•Southern Park Heights•Pimlico/Arlington/Hilltop•Dorchester/Ashburton•Forest Park/Walbrook•Dickeyville/Franklintown•Cherry Hill•Perkins/Middle East•Greenmount East•Clifton-Berea•Madison/East End•Midway/Coldstream•Northwood•Greater Govans

Communities with a Black Population of 81% or higher.

http://www.baltimorekidsdata.org/maps/Balt55CSA.pdf

Page 6: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Income in BaltimoreThe median income for a household in the was $40,313 as of the last study in 2008, with a per capita income of $22,885.

The state of Maryland has a median income of over $70,000 while the predominantly Black population of Baltimore is half of that.

Black household median income is estimated at $27,000.

http://www.city-data.com/city/Baltimore-Maryland.html

Page 7: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Income and Population Comparisonhttp://www.ubalt.edu/bnia/index.html

Page 8: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Health Disparities• The all-cause mortality rate for Blacks is 1.33 times higher than that

for Whites (2007)• The all-cause mortality rate for Men is 1.59 times higher than that

for Women (2007)• The all-cause mortality rate for residents (ages 25 and over) with a

high school education or less is 2.34 times higher than that for residents with at least some college (2007)

• Residents in the lowest income level (<$15,000) are 4 times more likely to report being obese than residents in the highest income level (>=$75,000)

• The heart disease mortality rate in the predominantly Black Druid Park/Upton community is 2.87 times higher than that in the majority white neighborhood of North Guilford/Homeland community (2007)

http://www.baltimorehealth.org/disparities

Page 9: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

All-Cause Health Disparities

Page 10: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Prevalence of COPD

While numbers on COPD in the Baltimore area are not readily available, nationally the number of cases has been on the rise. However, in most health instances African Americans in Baltimore have fared more poorly than the rest of the country.

http://cfpub.epa.gov/eroe/index.cfm?fuseaction=detail.viewInd&lv=list.listByAlpha&r=216638&subtop=381

Page 11: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Respiratory DeathsDisease Deaths in Baltimore in

2005Deaths in Baltimore in 2008

Chronic Respiratory Diseases

256 230

Asthma 22 21

COPD is the fourth leading cause of death in the country and the number of deaths caused by it are projected to grow substantially. In 2006, the COPD age-adjusted mortality rate for African Americans was 28.1 per 100,000.

The deaths caused by COPD and Asthma in Baltimore have gone down from 2005 to 2008, but the mortality rate among the Black community is still relatively higher thanks to the lack of education about the disease in the community.

http://cfpub.epa.gov/eroe/index.cfm?fuseaction=detail.viewInd&lv=list.listByAlpha&r=216638&subtop=381

Page 12: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Smoking

African Americans in Baltimoreare 45% morelikely than whites to becurrent cigarette smokers.

Page 13: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Week Activities

Week 1 Creations of health panels and orientation

Week 2 Orientation for lead organizers and volunteers

Week 3 Orientation for volunteers

Week 4 Pre-test on COPD

Week 5 First COPD Health Education Seminar

Week 6 Distribution of Health Note

Week 7 Health Sermon

Week 8 Second COPD Health Education Seminar

Week 9 Third COPD Health Education Seminar

Week 10 Fourth COPD Health Education Seminar

Week 11 Fifth COPD Health Education Seminar

Week 12 Sixth COPD Health Education Seminar

Week 13 Health Blast

Week 14 Eight COPD Health Education Seminar

Week 15 Post Test and Celebration

Page 14: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

NBCI Health Panels

• NBCI will utilize its Health Panel to help set the agenda and the priority of this COPD campaign.

• We will recruit local partners like the Department of Health and the American Lung Association.

• We will set the health priorities according to the program objectives of COPD.

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Page 15: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Selection of Involved NBCI Churches

• 30 churches are no being evaluated. The final program will have 12 churches participating.

• The 12 churches will be selected from the communities identified in slide 5.

• Each church will receive a comprehensive orientation.

Page 16: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

The Role of the MPH• The MPH will act as the chief health liaison between the health

panel and the churches. • They will help create and administer the evaluation of the program.• Compile statistical data for the program.• They will train the congregational based volunteers on the

objectives and goals of the COPD program. • They will train the volunteer health personnel in the various areas

of patient advocacy, serving on the health panel and assisting in training.

• They will conduct the trainers of trainers of the key church volunteers assisted by the congregational volunteer health personnel.

• They will assist the NBCI President in administering the program.

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Page 17: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

MPH Selection

• NBCI is interviewing five candidates.• BI and the Health Panel will review the final

two candidates.• Selection will be based on ability and previous

work, along with knowledge of COPD.

Page 18: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Pre- and Post Tests

Pre- and Post Tests with will be administered on week one and week fifteen.

Sample Questions

What is COPD?What are the symptoms of COPD?

How do you treat COPD?

BI will be consulted on all final questions used in test.

Page 19: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

NBCI Health Note on COPD

• We will create a NBCI Health Note on COPD and produce 150,000 copies and provide it to the targeted population in our North East Faith Command.

• We will utilize the NBCI Communication and Distribution network to achieve this goal.

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Page 20: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

NBCI Health Sermons

• NBCI member ministers will develop and deliver a series of sermons. These will be lessons about COPD from the pulpit as direct to patient presentations using biblical references.

• These sermons will explain the value of breathing freely on your own and what is necessary to get you there like reducing the use of tobacco.

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Page 21: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

COPD Health Education Seminars

We will institute a mandatory 2.5 hours of health education in each of the churches in NBCI North East Faith Command.

• What is COPD?• What are the symptoms? • Who does it affect?• What are the treatment options?• Where is treatment available?

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Page 22: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

COPD Multi-Week Patient Education Campaign

• We will develop a multi-week education campaign covering every major aspect of COPD. This will consist of:– Chronic Bronchitis– Chronic Obstructive Bronchitis– Emphysema, etc.

• We will cover all aspects of COPD throughout all of our participating churches.

• We plan to use the most qualified individuals to deliver these presentations.

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Page 23: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

NBCI Church Bulletin Health-at-a-Glance Announcement

• NBCI Health-at-a-Glance: We will create an educational insert on COPD disease in our church bulletin.

• This is a 8x5.5 (half a page) flyer that gives scientific facts about COPD’s various disease states.

• We will coordinate these bulletin inserts/health-at-a-glance with the multi-week health education program.

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Page 24: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Smoking Cessation Program

• We will work with area quitting groups to promote their work in our churches.

• COPD Education courses will focus on quitting smoking and the dangers of smoking to both adults and children.

• We will run our own smoking cessation support groups program run by medical professionals and the volunteer corps.

Page 25: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Use of Congregational-Based Health Personnel Volunteers

• Volunteers will serve as patient advocates who help patients who are suffering from COPD to navigate the health system for services.

• Some will serve on our health panel depending upon their expertise.

• Some will assist the MPH in instituting trainers of trainers sessions and educating the volunteers at the key churches.

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Page 26: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Diagram of Program PersonnelNBCI Health Program Staff

Will provide the overall direction of the program, both administratively and programmatically.

NBCI Health PanelThe Health Panels will help set the agenda and the priorities of the COPD campaign.

MPHThe chief health liaison between the health panels and the churches.

Congregational Based Health Personnel VolunteerAssist the MPH in helping to implement the elements of the program.

Churches

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Page 27: NBCI COPD Baltimore Initiative Project Outline. NBCI HED Strategy We will utilize existing scientific-based health models that have proven their effectiveness

Expected Submission of Materials

All materials will be delivered on Jan. 25 for review. This will include planning material, the

COPD Health Note, sermons and any other material that is required before the March

launch of the program.