navigating ecommerce choices
DESCRIPTION
There are so many choices when it comes to jumping into ecommerce. First of all, should you? Do you have the right product or service to succeed, or will you fall flat? Is there a way to know ahead. Then suppose you choose to jump in, what platform should you choose - hosted, distributed, or plug and play buy-now buttons? The what app is best? What features should you insist on? What dangers should you watch out for. This presentation covers it all.TRANSCRIPT
Selling online hasgotten easier!
EMBRACE ECOMMERCE
Kat & MouseHISTORY
SHOULD YOU?It takes more than an
idea.
DO YOUR RESEARCH• Is there a need? • Can you compete on
price?• Do you have the time? And…
WILL THEY FIND YOU IN GOOGLE?
• Google query– Check # of results– Check strength of
competition– Check PPC
WILL THEY FIND YOU IN GOOGLE?
Example Anti-aging skin creamHow to protect my skin from aging
Example Hair straightenerHow to straighten my hair
WILL THEY FIND YOU IN GOOGLE?
WHATPLATFORM?
• Hosted/SAS• Distributed • Custom• Drop-in, Form
HOSTEDSTORES
BENEFIT: You work on running your business instead of dealing with technical issues.
– Shopify– BigCommerce– Volusion– Amazon Webstore– Godaddy, etc.
SEE COMPARISONSee Amazon storeGreat Shopify review
DISTRIBUTEDSTORES
BENEFIT: Open source so you can customize. Also cheaper.
– Magento– X-Cart– Prestashop– SEO-Cart– OsCommerce
DROP-INFORMS & BUY-NOW BUTTONS
BENEFIT: Easiest way to integrate sales into a website. Great for when you just have a handful of products.
– Paypal– Google Wallet– Formstack – Fleapay
CUSTOMSTORES
BENEFITGet anything you want.
PROBLEMIt’s completely up to you and your developers to maintain.
CMS (Wordpress, Joomla,
Drupal)
STORESBENEFITFully integrated with your CMS or blog platform. Get the benefit of the CMS features, like community, blogging, etc. Great for small stores.
PROBLEMNot as robust or feature rich – YET! No one to turn to for help except developers or unresponsive forums.
Example of Wordpress stores:Bucci SunglassesVanilla.COMpany
Compare in this order:• Features• Reviews• What’s your maintenance
plan• Price
http://www.thinkecommerce.net/
HOW TO CHOOSE?
NEEDS & RECOMMENDEDFEATURES
• POS if you need it• SEO• Promotions, Latest, Greatest• Social, Reviews• Deals, Freebies, Free Shipping• Remarketing, Email
WATCH OUT FOR
• Scalability• Security• Hidden app fees• Support fees• Discontent in forums
Shopify apps
TAKINGPAYMENTS
• It’s up to you…– Merchant Account
• Costco Elavon• Bluepay
– Gateway *authorize.net*
– SSL certificate$
TAKINGPAYMENTS
• It’s up to them…– Paypal– Built in
• Shopify• Big Commerce• Volusion• Amazon
$
TAKINGPAYMENTS
Paypal, Amazon, Google Wallet Benefits– Buyer doesn’t have to fill
out 15 fields– Less cart abandonment– Saves records in one plcae
$
WHAT HAPPENS IF YOU CHANGE YOUR MIND?
MARKETING TOOLS
• Loyalty program –Sloyalty (Shopify, BigCommerce)
• Retention Factory• Adroll• Social sharing rewards• Newsletter plugin• Affiliates• Facebook
See other Shopify apps
• If yours is an informational site as well• You don’t have a lot of products• You don’t care about cool features• You don’t mind looking after upkeep• You want to save money• You already have a Wordpress site
WHEN TO USE WORDPRESS
INCORPORATING ECOMMERCE INTO WORDPRESS – WP
CARTS5 minutes to install. Install plugin in admin.
– WooCommerce– Jigoshop– Shopp– Cart66
WooCommerce Extensions
INCORPORATING ECOMMERCE INTO WORDPRESS – Other
cartsEither put blog or shop in subdirectory• Example: vanilla.com/blog or vanilla.com/shop
Build matching skinSome stores have Wordpress plugins
SHOULD YOU?She did. And now she’s a
millionaire.
Read the story.
“I started by posting instructional videos and product reviews in Youtube. Three months later, sales increased 67%.”
QUESTIONS
OUR SERVICES GET RESULTS• Optimized Web Development
• Search Engine Optimization
• Web Market Analytics
• Pay per Click Campaigns
• Local SEO - citations, reviews
• Content Management
• Google Places Optimization
• Social Media Marketing
www.katandmouse.com (408) 647-2327
MAY 1st Campbell Community Center
MAY 1st Campbell Community Center