Download - Navigating Ecommerce Choices
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Selling online hasgotten easier!
EMBRACE ECOMMERCE
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Kat & MouseHISTORY
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SHOULD YOU?It takes more than an
idea.
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DO YOUR RESEARCH• Is there a need? • Can you compete on
price?• Do you have the time? And…
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WILL THEY FIND YOU IN GOOGLE?
• Google query– Check # of results– Check strength of
competition– Check PPC
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WILL THEY FIND YOU IN GOOGLE?
Example Anti-aging skin creamHow to protect my skin from aging
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Example Hair straightenerHow to straighten my hair
WILL THEY FIND YOU IN GOOGLE?
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WHATPLATFORM?
• Hosted/SAS• Distributed • Custom• Drop-in, Form
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HOSTEDSTORES
BENEFIT: You work on running your business instead of dealing with technical issues.
– Shopify– BigCommerce– Volusion– Amazon Webstore– Godaddy, etc.
SEE COMPARISONSee Amazon storeGreat Shopify review
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DISTRIBUTEDSTORES
BENEFIT: Open source so you can customize. Also cheaper.
– Magento– X-Cart– Prestashop– SEO-Cart– OsCommerce
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DROP-INFORMS & BUY-NOW BUTTONS
BENEFIT: Easiest way to integrate sales into a website. Great for when you just have a handful of products.
– Paypal– Google Wallet– Formstack – Fleapay
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CUSTOMSTORES
BENEFITGet anything you want.
PROBLEMIt’s completely up to you and your developers to maintain.
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CMS (Wordpress, Joomla,
Drupal)
STORESBENEFITFully integrated with your CMS or blog platform. Get the benefit of the CMS features, like community, blogging, etc. Great for small stores.
PROBLEMNot as robust or feature rich – YET! No one to turn to for help except developers or unresponsive forums.
Example of Wordpress stores:Bucci SunglassesVanilla.COMpany
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Compare in this order:• Features• Reviews• What’s your maintenance
plan• Price
http://www.thinkecommerce.net/
HOW TO CHOOSE?
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NEEDS & RECOMMENDEDFEATURES
• POS if you need it• SEO• Promotions, Latest, Greatest• Social, Reviews• Deals, Freebies, Free Shipping• Remarketing, Email
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WATCH OUT FOR
• Scalability• Security• Hidden app fees• Support fees• Discontent in forums
Shopify apps
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TAKINGPAYMENTS
• It’s up to you…– Merchant Account
• Costco Elavon• Bluepay
– Gateway *authorize.net*
– SSL certificate$
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TAKINGPAYMENTS
• It’s up to them…– Paypal– Built in
• Shopify• Big Commerce• Volusion• Amazon
$
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TAKINGPAYMENTS
Paypal, Amazon, Google Wallet Benefits– Buyer doesn’t have to fill
out 15 fields– Less cart abandonment– Saves records in one plcae
$
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WHAT HAPPENS IF YOU CHANGE YOUR MIND?
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MARKETING TOOLS
• Loyalty program –Sloyalty (Shopify, BigCommerce)
• Retention Factory• Adroll• Social sharing rewards• Newsletter plugin• Affiliates• Facebook
See other Shopify apps
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• If yours is an informational site as well• You don’t have a lot of products• You don’t care about cool features• You don’t mind looking after upkeep• You want to save money• You already have a Wordpress site
WHEN TO USE WORDPRESS
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INCORPORATING ECOMMERCE INTO WORDPRESS – WP
CARTS5 minutes to install. Install plugin in admin.
– WooCommerce– Jigoshop– Shopp– Cart66
WooCommerce Extensions
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INCORPORATING ECOMMERCE INTO WORDPRESS – Other
cartsEither put blog or shop in subdirectory• Example: vanilla.com/blog or vanilla.com/shop
Build matching skinSome stores have Wordpress plugins
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SHOULD YOU?She did. And now she’s a
millionaire.
Read the story.
“I started by posting instructional videos and product reviews in Youtube. Three months later, sales increased 67%.”
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QUESTIONS
OUR SERVICES GET RESULTS• Optimized Web Development
• Search Engine Optimization
• Web Market Analytics
• Pay per Click Campaigns
• Local SEO - citations, reviews
• Content Management
• Google Places Optimization
• Social Media Marketing
www.katandmouse.com (408) 647-2327
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MAY 1st Campbell Community Center
MAY 1st Campbell Community Center