47 per cent of London is green space, making it the world’s largest urban forest

http://www.independent.co.uk/environment/47-per-cent-of-london-is-green-space-is-it-time-for-our-capital-to-become-a-national-park-9756470.html

Yet urbanites (Londoners) think of nature as a far away destination

Urbanites• Increasing fear over lack of

green spaces. • Very busy • Use the computer a lot • Love to do interesting things on

weekends

Need hooks that can integrate with current behaviours

How do we get Londoners to understand they don’t need to leave the city to enjoy nature?

Nature on TabIf Londoners don’t go to nature, nature goes to Londoners.

Nature On Tab is NIU's new tab browser add-on that aims to bring London's nature to Londoners' everyday life.

Nature on Tab is a window to London's most beautiful outdoor spaces presented to you every time you open a new tab in

your computer.

By showing the proximity of nearby places we want Londoners to realise how accessible nature is and ultimately encourage them to

step outside and engage with nature.

Travel time (link to google map)

Link to photographer (links to Flickr profiles)

Link to NIU + Add to: To go list

More info (link to Wikipedia page)

Menu including: - To go list - Preferences - Profile

How to take the idea further

• Easy to implement in cities around the UK and the World

• Nature On Tab could be used as a hub for showcasing local up and coming photographers

• Implement educational information like fun facts about the specific park or animal you're looking at. 

• Opportunity to make reactive content (i.e. poppies for Remembrance Day, Earth Day, etc.)

Nature? I’d Tab That!