nationalmuseet moving towards a new, exciting experience… portfolios: rasmus jacob pernille...
DESCRIPTION
Needs – Guests loses interes The exhibition is very largeTRANSCRIPT
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NationalmuseetMoving towards a new, exciting experience…
Portfolios:RasmusJacobPernilleZuzannaSimon
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Focus area:
Give The Experience Seekers incentive to seek out knowledge
DISCOVERINGMAIN ATTRACTIONS
COZINESSSURPRISES
HUNTENERGY
ADVENTURE
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Needs – Guests loses interes
The exhibition is very large
![Page 4: Nationalmuseet Moving towards a new, exciting experience… Portfolios: Rasmus Jacob Pernille Zuzanna Simon](https://reader035.vdocuments.us/reader035/viewer/2022062401/5a4d1b037f8b9ab059987b66/html5/thumbnails/4.jpg)
Needs – Big and famous objects gets attention
Focus on famous objects
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Needs – Guests clump around famous objects
Crowds gather easily
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Needs – Engaging guests more in the experience
Guests don’t feel involved
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Approach – How are we going to achieve this?
Create focus on objects usually ignored
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Approach – APP and Usertests
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Approach – Description of the APP
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Approach – Description of the APP
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Approach – Flow of experience
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Approach – Spread out the guests
Spread out the guests
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Approach – Engaging the guests
Engage the guest
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Approach – Promotion posters
Poster at the museum with QR code
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Approach – Promotion banners
Promotion banners for
websites
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Benefits – Engaging in the experience
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Benefits – Discounts in shop/café
Discount dependent on collected points
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NOW GOAL
Benefits – More guests in the shop and café
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Competing approach – Not very engaging
Not engaging
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Competing approach – Engagement scale illustration
Move toward engaging experience