National Recycling WeekNational Recycling Week was held from10 - 16 November 2008 involvingeducational resource development,media promotion, website production,events and more.

Relevant activities are described in thisMonthly Campaign Report. For furtherdetails see the NRW Evaluation Reportand C4PA NRW Evaluation at a Glance.

In this edition• Cartridge Returns

• National Recycling Week

• E-Communication &Info Centre

• Media Review

• Meetings Attended

• Expos, Events &Presentations

Monthly Campaign ReportMonthly Campaign ReportNovember 2008November 2008

November saw 226,579 cartridge returns, bringing the total items returned to 8,317,677.

Cartridge Returns

Monthly Campaign ReportMonthly Campaign ReportNovember 2008November 2008

E-Communication and Info Centre Review‘Cartridges 4 Planet Ark’ has continued to receive a high volume of enquiriesthrough Planet Ark’s information services - the Planet Ark website andRecyclingNearYou website and hotline.

NRW Website

The new stand-alone RecyclingWeek website has received a high responseduring the month of November and National Recycling Week (NRW), increasingthe exposure of C4PA. The website features the C4PA logo on every page. Intotal there were 65,527 page views of this site during November, in addition tothousands of downloads of C4PA-branded materials, cartridge recycling posterdownloads (346) and click-through to C4PA sponsors’ homepages (509).

For further information on NRW website traffic and campaign collateral, see theNRW Evaluation.

Information Service Enquiry Type Visits

Planet Ark site C4PA Campaign Page Visits 7,465

RecyclingWeek site C4PA Sponsor Pages Visits 581

C4PA Poster Downloads 346

C4PA Sponsor Homepage Links 509

RecylingNearYou C4PA Searches on RNY 9,462

C4PA Calls to Hotline 57

C4PA Email Enquiries 6

Monthly Campaign ReportMonthly Campaign ReportNovember 2008November 2008

E-Communication and Info Centre Review

NRW Electronic Media

• 5,279 subscribers to the Planet ArkAware Newsletter received details ofNRW including referral information forkey recycling questions, for recycling atwork, or how to host a swap party andreference to the campaign’s sponsors.

• NRW stories and articles appearedon hundreds of business, communityand council e-publications and websitesaround the country. A small sample ofstories with mention of C4PA andcartridge recycling includes:

• IT Wire Second Life for Printer Cartridges(right);• The Eastern Suburbs Spectator Recycleright for National Recycling Week (belowmiddle);• Euroa Gazette Recycle Right for NRW;• Eco Voice Recycle Right for NationalRecycling Week (below left);• Hawkesbury City Council Recycle Right forNational Recycling Week.

Monthly Campaign ReportMonthly Campaign ReportNovember 2008November 2008

Media Releases

A variety of tailored media releases weredelivered to print media. Each releaseincluded mention of the C4PA’ssponsorship of NRW.

A specific business media release wassent to 299 business media outlets withspecific reference to the ‘Cartridges 4Planet Ark’.

Media Review

Media Hits

TV News & Programs 15

Radio CSA 11

Radio News & Programs 4

Newspaper Articles 59

Magazine Articles 3

November was a strong month for ‘Cartridges for Planet Ark’ in the mediadue to the C4PA support of National Recycling Week, which resulted incoverage of the C4PA brand and cartridge recycling across all media.

Media Highlights

Print:

• Burnie Advocate, Recycling cartridges the way to go, (above)• Bellingen Courier Sun, Recycle right for National Recycling Week,• Blue Mountains Gazette, Learn to look after our environment,• Camden Haven Courier, Recycling – a step in the right direction,• Mirror, Recycle right for National Recycling Week,• Nyngan Observer, Right recycling promoted,• Philip Island & San Remo Advertiser, Recycle right for National

Recycling Week,• Woolgoolga Advertiser, We need to do it right when we’re recycling.

Monthly Campaign ReportMonthly Campaign ReportNovember 2008November 2008

Media Review (2)

Media Highlights

TV:Seven News, 10 November 6.29pm: This live weather cross wassyndicated to a further 7 regional news stations around NSW.

Radio:ABC Adelaide, 2BS, 4WK, 7LA and88.3 Southern FM

Channerl 7 live weathercross -Sarah Gruenstood with a ‘Cartridges4 Planet Ark’ box andcartridges andmentioned cartridges asone of the many itemsyou can recycle.

The ‘Cartridges 4 Planet Ark’program has shown the way for these

complex devices to be recycled

ABC Adelaide, 10 November

Meetings AttendedDate With Format / Description Duration

5th OEM Meeting Governing Council 2 hours

25th OEM Meeting Governing Council 2 hours

3rdNewtown Community

Centre

Coordination of NRW event

and publicity1 hour

4th City of SydneyCoordination of NRW major

event and publicity1 hour

7th City of SydneyCoordination of NRW major

event and publicity1 hour

Monthly Campaign ReportMonthly Campaign ReportNovember 2008November 2008

Events, Expos and Presentations

Above: Planet Ark stall at NRW Launch in Martin Place featuringC4PA collection bin.

Right top and below: C4PA-branded posters and bannersappear at the NRW Industry Launch.

November was a busy month with a range of events held for National RecyclingWeek, resulting in a high profile for ‘Cartridges 4 Planet Ark’ program.

Date Event Audience Duration

10th

Official NRW Launch in Martin Place

(Sydney) - Public recycling expo and giant

Swap Party. Co-produced by City of Sydney

and Planet Ark. Planet Ark stall featured

C4PA posters, C4PA NRW material, C4PA bin

and cartridges. Participants brought

cartridges

1000s attended

and visited stalls1 day

12th

NRW Industry Launch - Planet Ark hosted a

screening of Garbage Warrior documentary

as the central feature of NRW Industry

Launch. Speech by PA CEO Sean Barrett

acknowledged the sponsors of NRW. The

event was decorated with C4PA-branded

posters and banners

65

representatives

from the waste

industry and

interested

businesses

3 hours

Monthly Campaign ReportMonthly Campaign ReportNovember 2008November 2008

Events, Expos and Presentations (2)

Left: C4PA Recycling Process poster next to C4PAgreen box at the Newtown Festival.

Below: Planet Ark stall complete with C4PA box andbranded material at the Australia Zoo event.

Date Event Audience Duration

16th

Steve Irwin Day (Australia Zoo) -

Recycling Collection Station stall held at

the Australia Zoo event. Educational

signage and C4PA box and cartridges,

NRW sponsor banner and other material

were displayed.

100s of local

residents and

visitors

1 day

9th

NRW Community Launch at Newtown

Festival (NSW) - Stall featured C4PA

posters, C4PA NRW material, quiz, C4PA

bin and business cards. Cartridges were

collected.

1000s 1 day

13thRecycling Presentation for Sydney

businesses including reference to C4PA12 participants 1 hour

14th

Stall at a local Recycling Workshop

Opening Day featuring C4PA bin and

cards.

50 attendees 3 hours