national office for vine and wine -novw- filesectorial reforms (by governmental decision) and by...

Digolean Andrian, Marketing expert 30 May 2019, Yantai

NATIONAL OFFICE

FOR VINE AND WINE

-NOVW-

Republic of Moldova - a new source

of great-value wines for today's

wine consumer

Introductory note

National Office for Vine and Wine (ONVV) was created as a result of complex

sectorial reforms (by Governmental Decision) and by influence of external and

internal factors and is designated to advice and implement and state policies

in wine trade, vine and grape harvesting

Creation influencing factors

1. State policy for consolidation and

concentration of efforts

2. Aging of wine plantations and lack

of information on current situation

on sizes and productivities

3. Concentration of private sector

(wineries) to be represented in State

INTERNAL

1. Opening of new market

opportunities with regard to EU

association

2. Issues with exports to traditional

markets

3. Strong support of international

donors and advisors (USAID/CEED

II, CBI)

EXTERNAL

Private – Public partnership How it is applied

Public Sector

Private Sector

Two areas of influence

NOVW

Regulatory

Financial

Organizational / Decisional

Organizational / Decisional

Financial

Operational

Action plan implementation

In practice PUBLIC SECTOR PRIVATE SECTOR

Regulatory: Provides all regulatory basis

Financial: Contribution of equal shares 50/50 to

Vine and Wine Fund (NOVW financing source)

Organizational/Decisional: 10 out of 13

members of Coordination Council (supreme

organizational structure) are representatives of

private sector. 3 members appointed by MADRM

Operational: Major operational decisions are

discussed at workgroups with participation of

private sector

NATIONAL OFFICE FOR VINE AND WINE

• Consulting and implementing the state policy

• Promoting „Wine of Moldova. A legend alive” country brand

• Diversifying wine export markets

• Managing production of wines with PGI and PDO

• Managing and developing the Wine Register

Key export markets

Primary/West

• Poland / Romania

• Czech Republic / China SlovakiaСhina

• Romania

•Tarile Baltice

Primary/Est

•Russia / Ukraine

Secondary

•USA

•Baltics / Scandinavian

•Netherlands \ Belgium

MO

LD

OV

A

(Lo

ca

l)

Where is the Republic of Moldova?

3000 BC Viticulture

culture agricole

VI BC Colonisation

grecs

II-III AD Dacia Romain

IX-XIV AD L’expantion du

christianisme

XV-XVI AD Ștefan cel Mare

XVIII AD La premire

hiérarchisation de vins

XIX AD l'héritage des colons

suisses, français et

allemands

XX AD Periode sovietique.

La viticulture de

masse

History

GENERAL FACTS ABOUT MOLDOVA

• Nr 6 in Europe by vines surface

• 114,000 ha vines, over 30 grape varieties

• 1.3 mln hl – annual wine production

• 67 mln of bottles are exported annually

• 250,000 people (15% of active population)

involved in wine production or adjacent idustries

• 330 mln USD investments in wine industry over

the last decades

A strategic sector

Heavy weight of the economy

• 14 % value created in agriculture

• 6 % total exports

• 2 % by GDP

• 3,8 % of the territory of the country #1 by vineyards density in the world

• 7% agricultural surfaces

• 3d place in the Black Sea basin

• 6th place in Europe

• 19-th wine producer in the world

• every 4yh active Moldovan - involved in the wine sector

Surface : 114 000 ha \ 89000 ha

Technical grape varieties

Varieties / Wine Styles

WHITE (60%):

Chardonnay

Sauvignon

Muscat Ottonel

Aligote

Pinot Gris/Blanc

Feteasca Alba / Regala

REDS (40 %):

Merlot

Cabernet Sauvignon / Franc

Pinot Noir

Rara Neagra

Feteasca Neagra

Saperavi

45% 38% 2% 15%

White Efervescent Rose Red

Statistics

Statistics China

Climatic factors and pedoclimatic zones

Agroclimatiques

Indices I Ia II IIa III

Sunny days 290-300 280-290 310-320 290-300 310-320

Tº average 8,0-8,5 7,0-8,0 9,0-9,5 8,5-9,0 9,5-10,0

Tº > 10º 2750-3000 2750-2800 3000-3200 2900-3000 3200-3450

Precipitations, mm 550-600 550-630 500-550 550-600 450-550

Vegetation period,

days 167-176 166-167 177-182 178-182 179-187

Altitude, m 100-300 200-300 50-200 200-400 10-200

Relief / Geomorphology

34% of the vineyards are found on slopes in the valleys of the Nistru, Prut and Raut rivers; 52% of vineyards are found on hillsides (natural amphitheaters 3-5 km in diameter); The large forests (Codru) at the top of the hills protect the vineyards from strong winds, cold winter and summer drought.

Landscapes

Underground Galleries / Wine Collections

Valul lui Traian Wineries

Protected Geographical Indication

`VALUL LUI TRAIAN`

Stefan Voda Wineries

Protected Geographical

Indication `STEFAN VODA`

CODRU Wineries

Protected Geographical

Indication `CODRU`

Divin

Divin - a new designation for

double-distilled brandy aged in oak

produced within all the territory of

Moldova.

All taken together

Ingredients

for a great terroir and

authentic wines

• distinct climate

• distinct soils

• distinct

geomorphology

• distinct landscapes

• distinctive Production

Region

Indigenous grape varieties

Feteasca Neagra Feteasca Alba Feteasca Regala Rara Neagra

Bostavan. Daos – Pinot Noir + Feteasca Neagra

Vinification Bostavan Grape name Feteasca Neagra

Vintage 2016

Harvest Method manual

MLF Da

Barrique New

French oak (Seguin

Moreau)

YES 10 months

Technical info: Alc, %vol.

SUGAR

TOTAL acidity, g/l

Volatile acidity, g/l

SO2 total, mg/l

13,5

2,3

5,1

0,53

68

Caracterisitica organoleptic: gust –catifelat,fructat,aroma-

visina,pruna uscata,coacaza rosie,

Produced quantity 10000 bottles

NOVW 126 Dosoftei str. MD-2004, Chisinau, Moldova \ www.wineofmoldova.com \ [email protected]

Thank you!

謝謝

Noroc!

national office for vine and wine -novw- filesectorial reforms (by governmental decision) and by...

Documents