national mediamix infographic2014
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The Power of RE/MAXTRANSCRIPT
©2014 RE/MAX, LLC. Each office is independently owned and operated. 140244
NATIONAL BRAND IMPRESSIONSTHE #1 NAME IN REAL ESTATE
Source: MMR Strategy Group study of unaided awareness.
An impression is the primary measurement of advertising reach and is generated every time a person sees or hears an ad.
TELEVISION1.03 BILLION IMPRESSIONS(PROJECTED 2014)Major broadcast and cable networksSource: Projected 2014 National TV impressions based on National TV buy
NATIONAL TV EXPOSUREPercentage of television advertising impressions among national real estate brands, based on ads purchased through nationwide buys.Source: Nielsen Monitor-Plus, full-year 2013
TRADE MEDIA PARTNERS
882 THOUSAND CIRCULATION(PROJECTED 2014)Inman, Real Trends and RISMediaSource: Projected circulation in 2014 provided by the individual publication media kits
EARNED MEDIAExecutives on TV, Monthly National Housing Reports and Press Releases
RE/MAX SOCIALRE/MAX can be found on Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest and InstagramSource: Monthly social data analytics available via Mainstreet as of 5/28/2014-7/29/2014
67,112 FANS
4 MILLION VIEWS
40,270 FOLLOWERS
52,967 FOLLOWERS
2,720 FOLLOWERS
9,896 FOLLOWERS
ON THE MOVE: THE RE/MAX BLOG
5 MILLION UNIQUE VISITORSWith posts featuring consumer tips, ideas, insights and some fun, the blog on remax.com is a popular resource for homebuyers and sellers.Source: Adobe Site Catalyst 8/1/2013-6/4/2014
RE/MAX 83.2%
Coldwell Banker 10.6%
Century 21 6.2%
REMAX.COM
291 MILLION VIEWSSource: Adobe Omniture 1/31/2014-7/29/2014
SINCE 1992, MORE THAN $130 MILLION DONATEDRE/MAX agents in the U.S. and Canada donated $8 million to Children’s Miracle Network Hospitals in 2013 alone, and they support countless other charities.
PLUS TIPS FOR STEADY GROWTH 11 | LEADSTREET SECRETS 17 | LIST LIKE A STAR 38
GLOBAL EXCELLENCE
Stories from three standout
RegionsPAGE 21
One World. One RE/MAX.
T H E R E / M A X M A G A Z I N ESPRING 2014 REMAX.COM/ABOVE
ALL EYES ON RE/MAX
2014 NATIONAL AD CAMPAIGN DEBUTS
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ONLINE SEARCH
495 MILLION IMPRESSIONSThe RE/MAX SEM program optimizes exposure of remax.com in online search results.Source: Google/Bing 3/1/2013-8/31/2013
ABOVE MAGAZINE
90 THOUSAND READERSDelivered quarterly in print to RE/MAX agents in the U.S. and Canada and digitally to agents around the world.Source: RE/MAX Membership Data
NATIONAL AD CAMPAIGNIn 2014, RE/MAX unveiled its new campaign, “Dream with your Eyes Open,” inspired by the importance of finding the right home.
A PLACE FOR THIS GUYTHAT IS JUST THE RIGHT SIZE.There’s a big difference between a dream home and the right home. Let an experienced RE/MAX agent guide you.
remax.com
©2014 RE/MAX, LLC. Each office is independently owned and operated. 140355
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