Brand Marketing and advertising report

national television national radio online

re/MaX, llC

First Quarter 2010

• 974 RE/MAX Commercials ran across cable, Spanish-language and broadcast network TV.

• Ads appeared during “Grey’s Anatomy,” “The Office,” “CSI: Miami” and other primetime hits.

• Timely messaging informed viewers on the tax credit.

889 Million brand impressions!

Your re/MaX Brand is everywhere!The incredible awareness generated by the RE/MAX advertising campaign drives leads and referrals directly to you and your business.

• More than 100 RE/MAX radio ads ran.

• Ads appeared during the NFL playoffs, Pro Bowl and Super Bowl.

• RE/MAX NFL special features included the “RE/MAX Broadcast Booth,” “RE/MAX Outstanding Play of the Game” and RE/MAX “Touchdown for Kids” initiative.

• Free added-value placement – promoting RE/MAX and Children’s Miracle Network – appeared on Dennis Miller, Fred Thompson and Phil Valentine programming.

1.931 Billion brand impressions!

• Q1 online initiative reminded consumers of the tax credit.

• Banner ads, video and custom integrations appeared across relevant sites.

• RE/MAX enjoyed brand “take-overs” of HGTV.com and frontdoor.com.

672 Million brand impressions!

Overview Marketing Tools/ Social Media

Links toResources

ATOD Primer for RE/MAX Associates

Overview Marketing Tools/ Social Media

Links toResources

© 2009 RE/MAX International. All rights reserved. Each RE/MAX® office is independently owned and operated. 100362

United States, 1-4Q, 2009. Percentage of total ad impressions by nationalreal estate franchises for ads purchased through nationwide buys. Source: Nielsen Monitor-Plus. Adults 25-54 Gross Rating Points Unequivalized

Coldwell Banker

72.5%27.4%

0%

national advertising

save the date! The RE/MAX Broker Owner Conference is Aug. 8-10 in Denver. Online Registration opens May 26.

Big screen exposure

• Millions of moviegoers saw the film “The Tooth Fairy,” with Dwayne “The Rock” Johnson and lots of RE/MAX brand exposure, thanks to our product placement initiative.

drive Consumers to Your Business

• Golf season is right around the corner, and now’s the time to start planning your qualifying event for the 2010 RE/MAX World Long Drive Championship.

danica patrick rides with re/MaX

• The stock car debut by famed Indy Car driver Danica Patrick lifted the exposure of the ARCA Racing Series – and the RE/MAX sponsorship – to an all-time high. Viewership was up 72 percent on the year.

surf’s up! re/MaX Convention rides Wave of success

• The 2010 RE/MAX International Convention welcomed thousands of RE/MAX Affiliates from more than 40 countries for a week of networking, education and fun. Fun Night entertainment was provided by the Beach Boys.

stay informed – re/MaX Communications

• Learn how to navigate the new RU.

• Check out all the articles added to the Learning Center on remax.com.

• Updated editions of several publications are available on the RE/MAX Order Desk, including the RE/MAX University Catalog, the RE/MAX Technology brochure and the Leadstreet (eNeighorhoods regions) brochure.

• Got a business-building tip you’d like to share? Contact Phil Smith at RE/MAX International.

go green this spring

• Attract eco-conscious consumers by becoming a designated “Green” agent. It’s an easy and effective way to reach a new niche, while making a difference.

an amazing Milestone – Children’s Miracle network

• RE/MAX Associates reached $100 million in donations to Children’s Miracle Network. Affiliates can access marketing resources and information related to the $100 million benchmark. susan

More than 1,000 re/MaX ads!nearly 3.5 Billion Brand impressions!

An advertising impression is generated every time a RE/MAX ad connects with a customer.

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susan g. komen for the Cure

• Home for the Cure is replacing the Sold for the Cure program.

Download the new Komen Tool Kit for more information and useful marketing resources.

spreading the re/MaX news – public relations

• RE/MAX CEO Margaret Kelly spoke on CNBC’s State of the Union Special, which ran just prior to the President’s address to a joint session of Congress in January.

• The Associated Press-RE/MAX Monthly Housing Report recorded its most successful month in February, with more than 250 million impressions and an ad value of more than $1 million.

real-time news and updates – re/MaX social networking

• The RE/MAX brand channel was launched on Youtube, at www.youtube.com/remax. Check out the “Smart MAP” feature!

• The RE/MAX Facebook Fan Page now has more than 7,000 fans, and is averaging 150 new fans each week.

• RE/MAX Twitter has more than 6,000 followers and is growing at a rate of 72 new followers every day.

• Learn how to make the most of Facebook and Twitter with the updated “Social Media Best Practices Guide,” now available on Mainstreet.

• Check out Dave Liniger’s Twitter account.

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• Exclusive for RE/MAX Commercial professionals, the new RE/MAX Commercial Market Insight Newsletter features analysis of the U.S. commercial market and other trends in the commercial industry.

• All of the merlot products, signs and logos will be phased out in 2010. A new onyx sign has been created to replace the merlot version.

• A new tagline, “Fine Homes and Luxury Properties,” has been added to The RE/MAX Collection. Two new versions of The RE/MAX Collection logo with the tagline have been created, and will be incorporated in 2010 advertising initiatives. The original black logo remains intact for those who do not wish to use the new tagline.

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re/MaX Commercial

re/MaX Collection

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