national advertising program - dupont registry · about us established in 1984, dupont registry™...
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NatioNal aDVERtiSiNG PRoGRaM
TMTM
WHERE THE BUYING AND SELLING NEVER ENDS...Ferrari
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about uS
Established in 1984, duPont REGiStRY™ is the premier marketplace for ultra affluentcustomers and the dominant media for luxury products.
duPont REGiStRY™ has accomplished something no other publication can claim—an environment dedicated exclusively to reaching buyers.
Whether you are an independent or authorized dealership, manufacturer, or luxury brand, duPont REGiStRY™ has delivered results that have helped advertisers across the country grow their business.
let us do the same for yours.
McLaren Automotive
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average Household income
Household average Net Worth
average age
Male/Female Ratio
average autos owned
Employment background
average assets
$315,000
$2.2 million
38.1
95.8/4.2
4.35
32.5% Top Management
89.9% Own Investments
Source: Simmons Research
duPont REGiStRY’s™ buyers are...130 times more likely to own/lease a Porsche.
71 times more likely to own/lease a land Rover.
62 times more likely to own/lease a Mercedes-benz.
32 times more likely to own/lease a bMW.
30 times more likely to own/lease a Jaguar.
26 times more likely to own/lease a lexus.
duPont REGiStRY’s™ buyers are active, affluents, and ready to buy.
DEMoGRaPHiCS
Maserati
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total Paid Circulation
Subscribers
Monthly Newsstand Readers
Readers Per Copy
77,000
23,183
50,539
2.9
• Newsstand revenue that rivals Car & Driver
• Subscription list of Fortune 500 and Forbes 400 executives, celebrities and entertainers
• available at select newsstands, bookstores and commuter terminals
Source: Simmons Research
duPont REGiStRY™ is one of the widest-circulatedautomotive magazines on newsstands.
CiRCulatioN
Bugatti Automobiles S.A.S.
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• Exclusive distribution to locker rooms of the NFl, Nba, Mlb and NHl, and PGa golfers
• Participation at high-end automobile and boat events -St. John’s Concours d’Elegance -Boca Raton Concours d’Elegance -Amelia Island Concours d’Elegance -Winter Park Concours d’Elegance -Pebble Beach Concours d’Elegance -Barrett-Jackson Collector Car Auctions -Fort Lauderdale Boat Show -Miami Boat Show -Palm Beach Boat Show -Annapolis Boat Show -St. Petersburg Boat Show
• targeted end-of-lease list of high-end automobile owners -Aston Martin -Bentley -BMW -Ferrari -Jaguar -Lamborghini -Land Rover -Maserati -Mercedes-Benz -Porsche -Rolls-Royce
• 162 of the busiest private jet centers in North america
• First-class airline seats and lounges
• 5-diamond hotel suites around the globe
duPont REGiStRY™ is distributed to affluent and ultra-affluent consumers.
DiStRibutioN
Porsche
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• 28.5% have assets and securities valued over $1 million.
• 9% of readers own or lease a private aircraft.
• 9.3% readers own or lease a private yacht 40’ or larger.
duPont REGiStRY™ readers enjoy an active, affluent lifestyle.
liFEStYlE
Ferretti
LEISURE ACTIVITIES
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• 68.6% of readers purchased a watch within the last 12 months.
• 82.2% of readers purchased jewelry for themselves or as a gift in the last 12 months.
• 23.5% purchased jewelry valued at more than $10,000.
• $933,494,000 spent on watches (almost $1 billion).
duPont REGiStRY™ is the most cost-effective publicationtargeting the high-end watch and jewelry marketplace.
liFEStYlE
Ulysse Nardin
WATCHES & JEWELRY
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Koenigsegg
average time Spent Reading
average Months Magazine is Kept
-inquired about an advertised vehicle.
-inquired about an advertised product.
-bought an advertised vehicle or product.Source: Simmons Research
Readers spend a significant amount of timereading duPont REGiStRY™.
PRINTbuYER bEHaVioR
81.5% of duPont REGiStRY™ readers took actionin the last 12 months.
2 Hours
6.3
Print thrives among the wealthy.
- 82% of affluents read at least one of 150 print titles.
- ultra-affluents read 25% more than affluents.
Source: Simmons Research
Source: Ipsos MediaCT Mendelsohn Affluent Survey
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• 400,000-plus unique visitors per month• 8-plus million page views per month• 11-plus minutes average visit time• 21-plus page views per visit
Source: Omniture
5 million buyers depend on duPontREGiStRY.com™ when purchasing high-end products.
WEBbuYER bEHaVioR
Automobili Lamborghini S.p.A.
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duPont REGiStRY™ reaches a broad audienceacross multiple social networking platforms.
Facebook
twitter
Youtube
instagram
SoCial MEDia
autofluence.com
1 million-plus fans
17,000+ followers
4.9 million+ video views
10,000+ followers
- More Facebook fans than Robb Report, Forbes, Motor Trend, Automobile, and AutoWeek
- More twitter followers than Robb Report, Automobile, Cars.com, and ebay Motors
Rolls-Royce Motor Cars
autofluence.com is duPont REGiStRY’s™ blog that is dedicated to reporting the latest news in the automotive world while intertwining the luxury lifestyle.
December 2012
• 40,000-plus unique visitors per month• Visitors from 161 countries
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Ferrari
• 360 JEtS• airstream• alishaev bro.• american Watch Co.• aston Martin• aqua Master• audemars Piguet• audi• avantair• aVJEt Corporation• bell & Ross• bentley• blue Star Jets• bMW• bombardier Flexjet• bombardier Skyjet• bovet• breitling• Cadillac• Carl F. bucherer• Cartier• Cellini
NotablE aDVERtiSERS
duPont REGiStRY™ defines luxury advertisers.
• Citation Shares• Corum• Delta airElite• Dewitt• Ferrari• First impressions• Fisker• Flight options• Fraction air• Franck Muller• Franc Vila• Hanhart u.S.a.• Harley Wilke• HD3 Slyde• Hublot• iCoN• iCoN JEtS• Jacob & Co.• Jaguar• Jl audio• lamborghini• land Rover
• lexus• lotus• louis Moinet• Marquis Jet Partners• Maserati• Mcintosh• Mclaren• Mercedes-benz• Net Jets• Newell Coach• orbita• Pagani• Panerai• Patek Philippe• Parmigiani• Piaggio• Polanti Watches• Porsche• Raytheon aircraft• Rolls-Royce• Romain Jerome• ulysse Nardin
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looK No FuRtHER
Bentley Motors
For more than 27 years, luxury brands have relied on duPont REGiStRY™ to build their businesses. today, we offer a multimedia platform that includes display ads in our targeted publication, classified ads, complete web marketing programs, and targeted direct mailcampaigns along with special event marketing.
look no further...
TMTM
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duPont Publishing, Inc.3051 tech Drive
St. Petersburg, Fl 33716
(800) [email protected]
Where the buying and selling never ends...
TMTM