NASHVILLE ECONOMIC MARKET

NASHVILLE ECONOMIC REGION SNAPSHOT

• 90.2 Cost of Living Index (100 = US Average)

• 920,000+ Labor Force

• 1.8 Million Population; 1.9% Annual Growth

• $45,759 Per Capita Income

• 4.7 Unemployment Rate (September 2015)

RECENT ANNOUNCEMENTS

Source: NACC Research Center. July 2015

UNPRECEDENTED GROWTH

JOB GROWTH

#1 in 2012

TOP 10 METRO FOR JOB GROWTH 3 YEARS IN A ROW

2014 Job Growth

1. San Jose 4.5%

2. Riverside 4.3

3. Orlando 4.2

4. Austin 4.1

5. Las Vegas 4.0

6. Denver 3.7

7. Atlanta 3.7

8. Nashville 3.69. Raleigh 3.6

10.San Francisco 3.5

Source: Bureau of Labor Statistics, Job growth among metros 1M in population

#2 in 2013

#8 in 2014

RANKINGS

#1 State of the YearJanuary 2015, Business Facilities Magazine

#1 Metro for Job Growth in Advanced IndustriesFebruary 2015, Brookings Institute

#2 Fastest-Growing City for Tech JobsJanuary 2015, Fortune Magazine

#2 Vibrant Arts CityJanuary 2015, National Center for Arts Research

#4 Big City for White-Collar Employment GrowthJuly 2015, Forbes

#5 Best City for CreativesJuly 2015, SmartAsset

POPULATION GROWTH

Source: Bureau of Labor Statistics, Census Bureau, BERC, and Internal Revenue Service.

• 1.9% Annual Growth

• 31,153 New Residents

• 85 People/Day on Average

MORE NEW RESIDENTS

Source: NACC Research Center/U.S. Census Bureau (August 2015)

Population Change Migration(2010 – 2014) Percentage

1. Tampa 132,068 91.2%2. Miami 363,520 76.8%3. Orlando 187,012 72.7%4. Austin 226,996 67.0%5. Nashville 121,749 65.4%

Between 2010 and 2014, in-migration accounted for 65.4 percent of Nashville's population growth, fifth among the nation's top 25 Metro areas that added more than 100,000 people.

POPULATION GROWTH

Source: Bureau of Labor Statistics, Census Bureau, BERC, and Internal Revenue Service.

7.5%

6.9%

7.7%

7.1%

6.1%5.8%

4.3%

2.7%

4.1%

2.5%

0%

2%

4%

6%

8%

2010-2015 2015-2020

Joint Metro Region Nashville MSA Clarksville MSA Tennessee U.S.

AGE COMPOSITION, JMR

13.8% 12.8%

49.2%

11.9% 12.3%

0%

10%

20%

30%

40%

50%

Pre and YoungSchoolers 0-9

Next Gen Talent(10-19)

Prime Worker Age(20-54)

Pre-Retirees (55-64)

Retirees (65+)

YP POPULATION TRENDS

AGE 2005 2010 2015 2016

25 – 29 years 114,308 125,639 131,936 132,797

30 – 34 years 111,195 120,661 133,420 133,675

35 – 39 years 112,665 119,871 122,563 125,697

AGE 2005 2010 2015 2016

25 to 44 460,313 484,635 508,791 511,398

20 to 44 569,173 601,600 637,265 647,417

Total population

1,511,311 1,675,627 1,801,267 1,821,781

Source: Data from 2015+ is from EMSI. The other elements are from US

Census Bureau

POPULATION GROWTH

COMMUTING PATTERNS

WHY NASHVILLE?

ECONOMYRegional & Diverse

LIVABILITYAttracts & Retains Talent

LOCATIONStrategic & Low-Cost

TALENTAvailable & Educated

ECONOMYRegional and Diverse

CORE INDUSTRIES

Supply Chain Management

Advanced Manufacturing

Health Care

Corporate Operations

Music and Entertainment

ECONOMY DRIVERS

Gross Regional Product$100.8 billion in 2014

Source: NACC Research Center

Health Care• 210,000 jobs / $30B Economic Impact

Music & Entertainment• 60,000 jobs / $9.8B Economic Impact

Manufacturing• 70,700 jobs / $9.5B Economic Impact

Tourism & Hospitality• 55,000 jobs / $5.7B Economic Impact

Leisure and Hospitality 6%

Transportation and Utilities 4%

RELOCATION TRACK RECORD

NASHVILLE

EA

ST

CO

AS

T

WE

ST

CO

AS

T

HEADQUARTERED COMPANIES

LOCATIONStrategic and Low Cost

LOCATION

Accessible & Strategic

• 150M people live within

650 miles of Nashville

• 40M people live within

300 miles of Nashville

• That includes Little Rock,

St. Louis, Charlotte,

Atlanta, & Memphis

• NASHVILLE

LOCATION

Nashville International Airport

• 390 average daily flights

• 8 non-stop carriers with more

than 50 non-stop destinations

• 75% of U.S. market within

a 2-hour flight

• 11M passengers per year

*Recently added non-stop

service to Bay Area and

Seattle, & Indianapolis

WORKFORCE

TALENTAvailable and Educated

WORKFORCE TALENT

Available & Educated“We knew this was a city with the

talent capable of helping us grow and

a community that understands the

importance of investing in a skilled,

trained and educated workforce.”

- Wanda Lyle, Managing Director, Nashville

Business Solutions Center, UBS

More than 20 Colleges &

Universities in the Region

More than 117,000 Students with

17,000 Graduates Annually

10,000 Graduates Remain in

the Region (60%)

131,000+ with Graduate or

Professional Degree

HUMAN CAPITAL – HIGHER EDUCATION

WORKFORCE SUPPLY & DEMAND – JMR (15-20)

66% of respondents are employed,

with 52% working full time, 9% part

time, and 5% self-employed.

• 120,000-140,000 individuals

leaving the workforce in next five

years

• 8,000- 12,000 unemployed return

to work

• 90,000-115,000 high school and

college graduates enter local

workforce

• 40,000-50,000 persons new to

labor market with a majority

having prior experience

EMPLOYMENT COMPOSITION BY EDU – JMR

67% of respondents felt they did not need more education or training

to advance their career.

LIVABILITYAttracts and Retains Talent

LIVABILITY

Quality of Life

• More than 100 public parks

comprising 9,345 acres

• 80 miles of greenways

• 6 state and national parks

• 2 recreation lakes

• 56 public and private golf

courses

• One of America’s premier

steeplechase courses

NFL Tennessee Titans

NHL Nashville Predators

MLB (AAA) Nashville Sounds

LIVABILITY

Quality of Place

• Highest concentration of the

music industry in U.S - a

national hub for the creative

class

• Live music any night of the

week with world class music

venues

• Cultural diversity – one in six

Nashvillians is foreign-born

• An “arts participation” rate

nearly five times the national

average

LIVABILITY

Quality of Place

• 124 performance venues

• 79 live music houses

• 49 performing arts halls

• 52 showcases for the visual

arts

• 120,000+ seats in

entertainment space

• More than 31 annual festivals

and events

COST OF LIVING

Source: Council for Community and Economic Research, 2014 Annual COLI

Composite Index

Grocery Items

Housing Utilities TransportationHealth Care

Misc. Goods and Services

Nashville 90.2 95.5 76.7 92 93.4 84.4 98.8

Raleigh 93.3 101.9 77.8 101.2 100.4 103.6 96.4

Austin 94.6 85.8 87.8 103.1 96.1 99.6 100.4

Atlanta 99.6 104.6 97.0 90.7 102.1 101.3 101.5

Chicago 116.7 103.5 136.2 101.8 125.7 100.5 108.9

LA 135.1 104.8 205.1 112.2 112.1 112.2 106.3

Boston 137.7 113.9 175.0 135.6 107.1 120.6 130.1

SanFrancisco

167.5 123.9 303.8 101.5 110.5 119.0 116.5

New York 222.6 135.2 439.5 136.6 125.3 112.4 150.8

LIVABILITY

The Relative Value of $100

Source: Tax Foundation, 2015

YP Nashville is a partnership

between the Nashville Area

Chamber of Commerce and 52

young professional organizations

working to engage, connect and

empower young professionals to

actively shape the future of the

Nashville region.

YP RELOCATION MAP

WHY CHOOSE NASHVILLE?

0 10 20 30 40 50

Significant other/relationship

Family is here

Location

Friends/Social Scene

Significant other's job

Your job

Diverse culture

Smaller city

Larger city

Quality of life

Cost of living

Schooleducation

Professional Opportunities

Other

Percentage

DAVE, NICOLE & JIMMY SAID IT BEST

QUESTIONS?

ALEX HUGHESVP, Talent Attraction & Retention

Nashville Area Chamber of Commerce

p. (615) 743-3040

e. ahughes@nashvillechamber.com