nar pdf presentation - 2014 top technology tools for today's real estate broker
TRANSCRIPT
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Top Technology Tools For Today’s Real Estate Broker
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@johnmayfield
What does technology and Cheese Have in Common?
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@johnmayfield
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@johnmayfield
Yesterday Today
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@johnmayfield
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@johnmayfield
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@johnmayfield
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Mobile Phones Vs. Toothbrushes* 6 Billion people on the planet
* 4.8 Billion people own a mobile phone
* 4.2 Billion people own a toothbrush
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@johnmayfield
Yesterday
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@johnmayfield
Today
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@johnmayfield
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@johnmayfield
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@johnmayfield
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@johnmayfield
Consumers are Looking For Information
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PhotoSphere
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@johnmayfield
Consumers are Looking For Information
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@johnmayfield
Sticky
Website?
Zero Moment of Truth
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@johnmayfield
Sticky
Website?
Different
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@johnmayfield
Sticky
Website?
Cross-Shopping Behaviors
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@johnmayfield
Sticky
Website?
“80% leave a mobile site if they have a bad user experience”
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Traditional Website View
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Tablet Website View
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Mobile Phone Website View
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ZMOT - Findings• 95% of
SmartPhone users have searched for local information
• 90% of those users took some type of action within 24 hours
@johnmayfield
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@johnmayfield
Sticky
Website?
Zero Moment of Truth
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@johnmayfield
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@johnmayfield
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@johnmayfield
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@johnmayfield
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Create Content
Capture Consumers
Communicate& Cultivate
Convert
7 C’s For a Successful Online Marketing Strategy
@johnmayfield
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Create Content
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Create Content
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@johnmayfield
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Think Video!
All statistics gathered from ComScore, Comcast and Forrester Research
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46% of Websites thathave an online video
make a sale!
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80% of consumers who watch a video on your
Website can remember itup to 30 days after viewing
80%
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Videos added to e-mail- click through is 96%
Explanatory Videos added to e-mail jumps to 200%
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5 Things That Can Make a Difference in Your Real Estate Career!
5 Things That Can Make a Difference in Your Real Estate Career!
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15 Seconds or less
are shared 37% more vs.
30 to 60 second videos
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20% - first 10 seconds
1/3 - first 30 seconds
60% - first 2 minutes
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Remember To K.I.S.S.
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Done Beats Perfection Every Time!
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@johnmayfield
ZMOT Study - Google
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@johnmayfield
Educate and Share Tips
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@johnmayfield
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@johnmayfield
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Local Wins
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Smoothie Stedicam
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@johnmayfield
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@johnmayfield
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@johnmayfield
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@johnmayfield
The Average Sales Price in Holiday Park is $185,000
Homes for sale, Holiday Park, Farmington, MO
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@johnmayfield
Create a Life-Style Map
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@johnmayfield
Incorporate Videos
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Create Content
Capture Consumers
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@johnmayfield
Don’t Lose Good Leads
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@johnmayfield
Engage With Your Visitors
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@johnmayfield
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@johnmayfield
Time on Your Site?
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@johnmayfield
Create How to Books
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@johnmayfield
Package Your Offer
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@johnmayfield
Create an Opt-In Piece
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RPR - Neighborhood ReportsREALTORS® Property Resource
@johnmayfield
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Create a Digital Magazine
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Create a Digital Magazine
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Flip Builder
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Create Content
Capture Consumers
Communicate& Cultivate
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Add a Green Screen
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Jing - Techsmith
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Camtasia - Techsmith
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Explain visually and verbally how to complete forms
Camtasia or Jing
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Articulate - Storyline
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Articulate - Storyline
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Articulate - Storyline
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Swivl
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@johnmayfield
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@johnmayfield
Add a Video to Your “About Us” Page
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@johnmayfield
PixelFilms Studio
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@johnmayfield
Melody Loops
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@johnmayfield
Melody Loops
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LinkedIn - Tips
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LinkedIn Tip
The best times to post on LinkedIn: Tuesday and Thursdays, between 7am and 9am local time. @SocialMediaWeek
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LinkedIn Tip
LinkedIn has found that 20 posts per month can help you reach 60 percent of your unique audience. @Buffer
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Save Time on Repeat Tasks
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Save Time on Repeat Tasks
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Take Notes
Typing
Handwriting
Record Audio
Take Photos
Take Video
Bookmark Websites
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iAnnoate
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HighImpactEMail
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HighImpactEMail
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Take a Photo
ofYour
Receipt
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MakeAdjustments
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Item isScanned
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PrintFax
OpenUpload
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Uploadto theCloud
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Create aFolderCalled
“Cash Receipts”
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Net Documents
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Net Documents
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@johnmayfield
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@johnmayfield
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@johnmayfield
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@johnmayfield
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@johnmayfield
What does technology and Cheese Have in Common?
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@johnmayfield
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If you do not change, you can become
extinct
What would you do if you weren’t afraid?
Change happens“They keep moving the cheese “
Anticipate Change“Get Ready for the Cheese to Move”
Monitor Change“Smell the cheese often, so you know when it’ getting ready to change”
Adapt to Change“The quicker you can let go of the old change, the sooner you can enjoy the new change”
ChangeEnjoy Change
“Savor the adventure
and enjoy the new cheese”
Be Ready To Change Quickly And Enjoy it Again
They keep moving the cheese
@johnmayfield
Thank You!