nansen hyper island presentation 11/12 multi screen environment and e-commerce
DESCRIPTION
Nansen Martin Edenström Hyper Island Presentation 11:th December 2013. About the Google Multi Screen Environment report and how it will affect E-commerce in the future. Card Abandonment tips&tricks and 2013 statstics from Sweden and US.TRANSCRIPT
HYPER ISLAND 12-2013 Nansen Stockholm / London / Chicago / New York / Washington D.C
Martin Edenström
@MKSECom
Main take The New Multiscreen World ’12
Q2 2012!
SWEDES ON THE NET
Q4 2013
.SE Svenskarnas Internetvanor 2013:
• 85 % (67 %) åldrarna 26-35 år använder dagligen
internet i mobilen.
• I åldrarna 14-15 år säger 89% de dagligen använder
internet i mobilen (98% någon gång!)
• 31% (20%) av Sveriges befolkning (+12 år) äger eller har
tillgång en surfplatta. 30% 6-11 åringar använder
dagligen en surfplatta
• Mobilt internet har inte ersatt datorn. Nästan alla med
smartmobil har också en dator, och nästan alla med en
surfplatta har både en dator och en mobil
X
X
SEQUENTIALLY
X
X
SIMULTANEOUSLY
X
X
X
X
The latest?
Latest available data about multiscreen usage: Irdeto multiscreen findings September 2013 •50%+ of population in Australien, UK, Sweden, Norway, UAE have a smart phone.
•62% of global mobile web users indulge in multiscreen activities while viewing TV
ON THE SWEDISH MARKET?
TV4
MTG
TVDAGS
EXMACHINA
BATTLE FIELD 4
CHALLENGES!
NEVER EVER DONE BEFORE
Tap into creative multi-screen combos
Be the very first in different areas
Created content must be:
• Planned for!
• Preferably put into system
• Brand affecting profiling, content and pricing must
simultaneously and constantly be updated
MULTI-SCREEN
CONTENT MARKETING
HUGE IMPACT E-COMMERCE
97% övergivna mobila varukorgar.
SeeWhy Conversion Academy '12
CART ABANDONMENT
NEW ROLE FOR THE
BROWSER
Or?
APP RULES?
ONE CART?
Content marketing – Vad har denna mega-trend med multiscreen
att göra?
Magine?