#nalcwest - diversity best practices · your personal brand… 1. decide who you want to be 2....
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#NALCWest
#NALCWest
Rounds 1 & 2 Track B:LEADERSHIP DEVELOPMENT: Build Your Professional Brand
FACILITATOR:Dee Marshall / Certified Coach, Trainer, Consultant / Diverse and Engaged
#NALCWest
#NALCWest
YOU
#NALCWest
1. What is Personal Branding2. Why you need It 3. How to create It
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┌To recognize and embrace your unique value, differentiate yourself, take control of the narrative about you and what you have to offer the world.
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┌WHY? ┌ To keep your job
┌ To up-level your career
┌ To improve your edge
┌ To manage perception/image control
┌ To increase your earnings potential
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#NALCWest
#NALCWest
Personal Branding … is packaging you (your talent, skills, ability, experience, genius, story,
struggle, gift, purpose) and presenting yourself in the public domain in a way that influences
others.
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A personal brand is a distinct identity/persona that delivers, produces, curates, innovates or
offers something of value that attracts followers/fans/tribe, consumers, clients,
business, jobs, deals and other opportunities…
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You are already a
brand┌ Create a brand intentionally/strategically
┌ Manage the narrative┌ Increase your value proposition┌ Establish a unique competitive advantage┌ Add a potential revenue/income stream/opportunity
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┌What do you want to be known for?
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Discover your expertise
What is your core genius?
What do you do well?
What do you know more than anything?
What do you know more than anyone else?
1.
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Expand Your Knowledge/Experience What do you want become an
expert in?
What else do you need to know to up-level your existing base?
What is your growth strategy?
2.
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Download/Package Your Expertise
┌ What is your best angle for packaging what you know?
┌ What do you feel “led” to create? i.e. e-book, course, signature talk, program, book
3.
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Examples…1. Articles2. Blog3. Documentary4. E-Book/Book 5. E-Magazine 6. Podcast7. Program 8. Report9. Survey/Study 10. Vlog11. White Paper/Insights Paper12. Workshop/Seminar
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Share/Publish
┌ Where can you “give/gift” or monetize?
4.
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Buy a store front
┌Where should your brand live?
┌Where does your tribe hangout?
┌Where will they go to find you?
┌
5.
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Examples…
www.YourName.com 3rd Party Website www.Name.com
Social Media Site @YourName
News, Entertainment Site
Academia (site) i.e. College/University
Professional Organization
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Pe
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#NALCWest
Pe
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Create Signature StyleWhat “isms” do you own? What is consistent “you” in the way you show up? What is the look that is uniquely “you”?
BEST
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What are the thoughts, opinions you want people to formulate about you?What association and reference do you want others to attach you to?
Intentional Language Labeling
BEST
PRACTI
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Give Up the Goods
Where can you donate/volunteer your time?Where can you serve? What cause/charity can you give expertise to or take on a “pro-bono” client?
BEST
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BEST
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Monetize your expertise What is most the appealing offering you could
market to as the start of your brand? What would have the most impact?What has the highest value?
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7 Steps To Create Your Personal Brand…
1. Decide who you want to be2. Determine your “super” 3. Leverage your strength 4. Hone your craft 5. Package your expertise6. Decide where you want to live7. Be You, Do You, Honor You
#NALCWest
1. What is Personal Branding
2. Why you need It
3. How to create It
#NALCWest
Dee C. Marshall, CEO [email protected]
732-377-2049
Executive Coach | Leadership Development | Diversity Consulting
#NALCWest
Rounds 1 & 2 Track B:LEADERSHIP DEVELOPMENT: Build Your Professional Brand
FACILITATOR:Dee Marshall / Certified Coach, Trainer, Consultant / Diverse and Engaged