nakul presentation1
TRANSCRIPT
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Presented BY:Nakul Saini
10903140
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Comparative study between fruit juice brands
with special context of Tropicana and real fruit
juice brand
At VARUN BEVERAGES
Greater Noida
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Varun Beverages Ltd.
Its a R.K. JAIPURIA GROUP COMPANY. The group is a
largelydiversified rising group having interest in Soft Drink
Bottling, Restaurant chains under the Brand name ofPizza
Hut and Tricon & Creambell Ice Cream manufacturing, power
project, Export and many other projects.
The VBL plant was established in the year 1995 in Greater
Noida. It was the first plant to start its operation in the
Greater Noida IndustrialDevelopment Area. The companys
mainly operate the Bottling and marketing of Pepsi Cola
Brand.
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AIMThe main aim of VBL Greater Noida plant is to provide soft drink to the
people of India in its assigned territory, which is helpful in keeping cooltheir mind.
The aim of this company is also to provide full satisfaction to the
customers. And most importantly, through a range of customer
relevant product manufactured with care and quality in a fully hygiene
environment.
QUALITY POLICY
Deliver the best product in the market placeThe highest Quality
The best Tasting
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Dabur Dabur India Limited has marked its presence with
significant achievements and today commands a marketleadership status. Our story of success is based ondedication to nature, corporate and process hygiene,dynamic leadership and commitment to our partners andstakeholders.
3 major strategic business units (SBU) - Consumer CareDivision (CCD), Consumer Health Division (CHD) andInternational Business Division (IBD).
VISION
"Dedicated to the health and well being of everyhousehold.
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SWOT ANALYSIS
STRENGTHS:
Century Old Company
Established Brand
Ayurvedic/ herbal Product line Leader in Herbal Digestives where the product has 90% of
the market share
Innovativeness in Promotions
WEAKNESS:
Profitability is uneven across product line
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SWOT ANALYSIS
(contd)
OPPORTUNITIES:
Extend Vatika brand to new categories like Skin Care and body
wash segments
Launch several OTC brands
Southern India Market
Exploring new geographical areas- local as well global
Oral Care Segment
Launching new Products like Hair oils, Herbal and GelToothpastes etc.
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SWOT ANALYSIS (Contd)
THREATS:
Competition in the FMCG sector from well established
names
Other fields of medicine- Allopathic and Homeopathic
Markets where Herbal products are not recognized.
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Dabur Real Juice
Ral has been the preferred choice of consumers when it comes to
packaged fruit juices, which is what makes India's No. 1 Fruit Juice brand.
Today, Ral has a range of 14 exciting variants - This large range helpscater different needs and occasions and has helped Ral maintain its
dominant market share.
Made from best quality fruits, Ral does not have artificial flavours and
preservatives, and offer your kids not just great taste, but also FRUITPOWER -
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PEPSICO Pepsi was founded in 1898 by Caleb Bradham, a New Bern,
North Carolina, druggist, who first formulated Pepsi-Cola.
Today, Brand Pepsi is part of a portfolio of beverage brandsthat includes carbonated soft drinks, juices and juice drinks,
ready-to-drink teas and coffee drinks, isotonic sports drinks,
bottled water and enhanced waters.
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Mission and VisionAt PepsiCo, we believe being a responsible corporate citizen is not only theright thing to do, but the right thing to do for our business.
Mission
Our mission is to be the world's premier consumer products company
focused on convenient foods and beverages. We seek to produce financial
rewards to investors as we provide opportunities for growth and enrichment
to our employees, our business partners and the communities in which we
operate.
Vision
Our vision is put into action through programs and a focus on environmental
stewardship, activities to benefit society, and a commitment to build
shareholder value by making PepsiCo a truly sustainable company.
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Some products
All Sport
Aquafina
Caffeine-Free Pepsi
Crystal Pepsi
Diet pepsi
Gatorade
Izze
Jazz
Josta Miranda
Mug Root Beer
Kas
Tropicana Twister
Tropicana Product
Moutain Dew
Pepsi Blue
Slice
Propel Fitness Water
So Be
Storm
Teem Pepsi Max
Pepsi Cappuccino
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Swot Analysis
Strengths-1. Believe on the customer satisfaction.
2. Record revenues and increasing market share
3. Great brands, strong distribution, innovative capabilities.
4. popular with younger people, wide array of brands
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Weaknesses-1. No provision for regular replacement of damage of bottles.
2- Distribution is not proper so we can say not justified .
Opportunities-1. water related products, non-soft drinks, energy drinks
2. Increase the coverage areas.
Threats-1. Disributors are reducing in Noida city.2. Constant competition with coke. Olympic branding from coke.
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Pepsico Tropicana
Tropicana, the strongest name in juices, extends the PepsiCo portfolio of
brands with plenty of nutritious, high-quality flavors.
Tropicana Products, Inc., a division of PepsiCo, Inc., is the leading producer
and marketer of branded fruit juices. The Dole brand name is licensedfrom Dole Food Company, Inc.
Tropicanas Trop50 is a refreshing juice beverage that offers 50 percent
less sugar and calories, and no artificial sweeteners. Trop50 uses PureVia,
a zero-calorie, all-natural sweetener derived from the stevia plant and is agood source of Vitamin C and E.
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OBJECTIVE OF THE STUDY
To study the brand awareness toward the Tropicana
and Real fruit juice brand.
To study the parameters which mostly affect while
purchasing the Tropicana and Real? Fruit juicebrand.
To study the satisfaction level toward the Real and
Tropicana fruit juice brand.
To compare the Tropicana and Real fruit juice
brand.
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Comparison between real and
tropicana
Vision
To become worlds premier
beverage industry andthereby creating healthy
financial rewards and
growth
Vision
To provide largest range of
refreshing, preservativefree fruit beverages for the
health and well being of
every household
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COMMITMENT
Promoting health & wellness
Focus on product reformulation
MARKET SHARE
It has more market command as
compare to real (approx 63%)
PROMOTION
Above-the line & below-the-line
Promoting as a health drink
COMPETENCYStrong product portfolio
Developing niche business
Ayurvedic foundation
MARKET SHARE
Its market share is about 57% as
per last year end.
PROMOTION
Novelty in concept-mixology
Promoting Juice as social drink
Customized juices.
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Energy balance=calories in
calories out
Small, strategic and tuck in
acquisitions leading to
organic growth
Strategic alliance with
vendors/Agro-industries.
CUSTOMER NEEDS
Fun for you productsto-wellness products &
Addresses safety needs.
Substitute for carbonated
beverages
Entering the choice set by
increasing the product
length
Collaboration with
hospitality industry/work
place.
CUSTOMER NEEDS
Preservative free drink
Various flavors & variants.
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It is more variety seeking andhealth seeking.
It has a smart sport symbolfor identifying healthier
lifestyle product. Its price is higher than real
juice.
It is made up of 80% of fruitpulp.
Low sugar/low fat/lowbeverages
Committed to support activelifestyles
It is configured as less healthseeking.
For varied consumptionneeds and occasions it offers
multiple pack sizes. It s price is less.
It consumes less fruit pulp.
Great taste and wholesome
nutrition & preferred as
Complete family package
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Research Methodology
Sample data collection This survey is as conducting in the context of retailer and consumer of
Tropicana and Real fruit juice in Noida city.
Research design
The research design is descriptive in nature with survey method being
used to complete the study. Because under this we already created thehypothesis and we simply tried to find out that our taken variables of
market ofNoida city Able to satisfy their retailer and consumer.
Sample technique
Used random sampling.
Hypothesis formulation
It is basically a presumption which researcher use when they do research
they are two type:
Null and Alternative
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Data collection
The data collection would be:
PRIMARY DATA : Questionnaire
SECONDARY DATA : Journals, Internet, news paper etc.Sample design
Retailer and consumer of Noida city are including under this research and tell
their satisfaction level.
Sample size
Sample size is going to be100 respondents of retailer and 100 respondents of
consumer.
Sample element
Individual retailer and consumer are sampling element.
Data source
Both Primary and Secondary source of data would be used .The major type of
information is used from primary data.Tool for data analysis
We will be using the applicable tools and techniques of SPSS as per required
with time.
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FINDINGS
For ConsumersIn this study 70 % male and 30% female respondents are part of my targetpopulation and they help me to fulfill my questionnaire from different area of
Noida city.
In this study 10% respondents are of below 18 age ,60% respondents arebetween 18-25 and 30% respondents are above 25.
In this study 40% respondents are aware about Tropicana juice,35% are aware
of Real and 25 % of other. Maximum respondents are aware about Tropicana
juice so Tropicana have a good awareness in Noida city.
35% respondents know their fruit juice drink through news and magazine and
30% respondents have knowledge through hoarding and banners so I found
that distributor had capture on hoardings and banners and news and
magazines for attracting the consumer in Noida city.
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For Retailers
50% respondents are selling the juice brand from last 1-2 years,35% are
selling juice brand from last 6-12 month and 10% are selling from last 6
months and 5% are selling from less than 6 months.
55% retailers get information through distributors about juice brand,30%
are know about the brand through advertisement.
75% retailers are happy with Tropicana service but 25% said that serviceprovided by distributor doesnt match their expectation. But in real juice
brand 40% retailers are happy but 60% said that service provided by
distributor doesnt match their expectation. so Tropicana is best as
comparison to real.
45% retailers accept that price is best convenience for increasing the sales
volume of Tropicana. some are preferred to scheme and service. But price is
the main factor which play a crucial role in increasing the sales volume.
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SUGGESTIONS
First of all company should provide all sort of promotion equipment suchas glow sign board, banner, rack, freeze, etc. to retailers in time so that
they increase their sales which is benefited both retailer as well as
company.
Salesman should have good interaction with the retailers, which result
Company in increase in sales. Company executives should visit the counteron weekly basis. Executives should take the feedback from the dealers
about the service of the sales man and the distributors
Regular visit of technician is required to solve the problems of Freeze in
the market at the right time.
More improvement is required in the distribution network in the outskirtand in the remote areas, because in the peak seasons like summer the
small dealers are taking goods twice or thrice and in between if the
distributors could not supply them, the competitors will get the
opportunities to supply the goods.
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The entire Tropicana brand should be displayed at one place so that the
customers can aware about the different brand of Pepsi. In the bus stand,
railway canteen, highway.
More effective scheme should be provided.Biasness should not happen with retailers on any ground.
There should be more focus on 100% availability so that Tropicana dont
lose sales & market share.
More & more research should be made to find new segment & more
profitable market for the product.
Few outlets are unaware about scheme so proper communication is
necessary between distributor and dealers/retailers.
Kids constitute the second largest segment of the fruit juice drink market.
So, more & more fun based advertisement for the brands should be
necessary. Some life style based advertisement is also necessary.
The company strategy should be made in such a way, that maximum no. of
consumer will prefer to consume Tropicana i.e. give importance to quality
control, give more importance to public awareness and in advertisement.
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