nails magazine october 2011

WWW.NAILSMAG.COMOCTOBER 2011

AMY BECKER TAKES THE TOP SPOT AFTER 15 YEARS ON NAILS TOP 25 LIST

Buy It in Pinkto Help End Breast Cancer

Nail Techs Dont Let Nail Techs

cure(preview the fall gel

color collections)

fallFORTHE

Retailing TIPS for

the Timid

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In Salon: May 1, 2011ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene

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EA

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2011 Disney

UNFROGETTABLE

COLORS!

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ANIMAL - ISTIC MEEP - MEEP - MEEP WOCKA

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2011 Creative Nail Design, Inc.


Autumns bounty of lively pear and

dandeliona little cozy, a little sultry.

Indulge in a festival of Fall Fragrance.

Pear & Dandelion Scentsations.

From CND.

FALL

HARVEST.


FAST JUST GOT

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www.nailsmag.com/fifi/21285


school of hard rocks

size matters

bobbing for baubles

winter2011

cocktail bling.I like to arm myself with

bangle jangle

brooch the subject

USAs nail salon expert.Since 1981. essie.com

cocktail blingFor more information,call 1.866.313.7845

DBP, Toluene and Formaldehyde free


Winter 2011

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brooch the subjectDiscreet, smooth, pretty.This creamy cashmere cameo is a sleeper hit,playing a starring role in the most renedwardrobes this season.

cocktail blingMilky, mysterious, majestic.

A pale blue chalcedony cabochon is the dreamy, creamy center to the archetypal cocktail ring and the color of the season.

size mattersRarest of the gems, more valuable than

diamond, blazing hot ruby red makes your pulse race and your heart pound. Red carpet diem!

school of hard rocksA rock-hard look is easy to achieve when you paint on this masterful midnight malachite. Youll be sitting pretty tough while others go green with envy.

bobbing for baublesTry as you might to pin this color down, it is ever elusive slipping through your ngers like the deepest darkest blue sapphire. Hard to get but denitely heart-stopping.

bangle jangleLovely limpid pools of light.

Float away on a pretty cloud of lavender amethyst that lifts your spirits to airy heights.

Pledge allegiance to the bling. A well-placed piece of jewelry makes any outt and ensures

all that glitters will be you!

These festive, luminous colors evoke the beguiling beauty of the world of gems, and are

sure to cause a sensation. Its your destiny to light up the night. In gorgeous we trust.

theres nothing like festive, jewel-tone color.

bling it on!


cocktail bling

6 pc Color CubeHolds one bottle each of 6 colors

Salon Cost: $24.00 Sugg. Retail Price: $48.00Item # P0532200 UPC Code: 884486065025

4 pc Mega Mini Color CubeHolds 4 mega mini colors: Cocktail Bling, Bobbing For Baubles, Bangle Jangle, and Size Matters


12 Bottle Designer DisplayHolds 2 bottles each of 6 colors


36 Bottle Designer Display Holds 6 bottles each of 6 colors


winter 2011Available October 1, 2011

Individual Bottle Salon Cost: $4.00 Per Bottle Sugg. Retail Price: $8.00

DBP, Toluene and Formaldehyde-free

P0523600For more information, call 1.866.313.7845 or visit www.essie.com

bobbingfor baubles

769

size matters771

cocktail bling768

school ofhard rocks

772

bangle jangle770

broochthe subject

773

cocktail bling.I like to arm myself with


DB

P, T

olu

ene

and

Fo

rmal

deh

yde

free

to nd a cure.raise awareness

raise awareness. Im speaking out to

USAs nail salon expert.Since 1981. essie.com

For more information,call 1.866.313.7845

Essie supports Living Beyond Breast Cancer in recognition of Breast Cancer Awareness Month. A portion of the sales will be donated to Living Beyond Breast Cancer, whose mission is to empower all women affected by breast cancer to live as long as possible with the best quality of life.


the ultimate in nail fashion


2011 Dashing Diva Professional. 866.665.3482. www.dashingdivapro.com

Join Our Community

Not all appliqus are created equal.

Introducing the rst nail appliqu engineered with: EMBEDDED BEJEWELED DESIGNS

SUPERIOR NO-HEAT ADHESION TECHNOLOGY

NATURAL NAIL OPTION FOR NO-LIFT WEEK-LONG WEAR

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CUSTOM-CUTTING OPTIONS TO CREATE YOUR OWN NAIL INSPIRATIONS

Available in 36 stunning designs for ngers and toes.

Available November 1 at your local CosmoProf store.

WEAR NO NAIL HAS GONE BEFORE

BEJEWELED 3D DESIGNS 9 sizes / 36 appliqus

FASHION PRINT DESIGNS 14 sizes / 42 appliqus



Model is wearing NSI Polish Pro Accessory Pink Peep Toes over Ebony (black).


Accessory Vintage

Burgundy

The Accessory Collection. Instantly multiply your Polish Pro color range.

Blue Satin Clutch

before & after

Scan for more information.

Polish Pro Accessories. For something striking and totally new, layer any

one of our six Accessories over one of our 42 Polish Pro colors and presto!

Chip-free for two weeks or longer. Buy four and get two FREE to own the

entire Accessory Collection. Also sold separately. For more information,

visit us at nsinails.com. Or, call 1-800-354-6741.

Because youre more than Just a Nail Girl.

Youre a Pro who knows how to deliver the perfect nishing touch.

Help NSI ght breast cancer. For every online

order you submit in October, NSI will contribute

$5 to the Linda Creed organization. Visit

nsinails.com/lindacreed for more details.



EXPERIENCE THEWOW-FACTOR. Dashing Diva French Wrap Manicure


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1.

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RESULTS A perfect French manicure that lasts on natural nails

4.

Its All About the WOW



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AVANTE-GARDE 03001

CONTEMPO 03002

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SEDUCTIVE 03026

LOVELY 03027

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BLING BLING 03032

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PROFESSIONAL FORMULAS PROFESSIONAL RESULTS

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Celebrity Manicurist Tom Bachik Announces Artistic Nail Designs Colour Gloss Soak-Off Color Gel

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NEW22 Artistic Colors COLOUR GLOSS SOAK-OFF COLOR GEL

NAHB11artisticspd.indd 2-3 5/12/11 1:55:05 PM



WWW.NAILSMAG.COMOCTOBER 2011

AMY BECKER TAKES THE TOP SPOT AFTER 15 YEARS ON NAILS TOP 25 LIST

Buy It in Pinkto Help End Breast Cancer

Nail Techs Dont Let Nail Techs

cure(preview the fall gel

color collections)

fallFORTHE

Retailing TIPS for

the Timid

na1011Cover.indd 2 8/24/11 12:19:33 PM

}{in this issue October 2011 Volume 29, No. 9

Features

138

The Cure for FallAs the bright shine of summer fades into the earthy tones of fall, perk up your customers with these new color gel collections from your favorite manufacturers.

142

Retailing for the TimidRetail can be intimidating if you think it makes you look like a salesperson. Rather than thinking of retail as making the sale, consider it a way of off ering your professional opinion.

148

Victory at Last: Becker Tops the Top 25 Competitors RankingTalk about bragging rights. Amy Becker has earned a spot on NAILS Top 25 Competitors list more times than anyone else in its history. And nally, for our 2010-2011 competition year, shes snagged the top spot.

154

Buy It in Pink to Help End Breast CancerEvery October businesses join in solidarity to ght breast cancer. By purchasing these passionately pink items, you too are joining in this solidarity as each company donates to organizations that work every day to end breast cancer and the struggles it can bring to women and families around the world.

166

Nip It in the CuticleA good, sturdy pair of cuticle nippers is a standard piece of equipment for every nail tech. They are a necessary tool to help keep the cuticle and nail plate clean and well maintained.

page

142

page

138

page

114

Cover LookNails: Shelena Robinson, Crooked River, Ore.

Polish Shown: CND Shellac Black Pool and Zillionaire

Photographer: Vu Ong

Model: Jenna Chong, Body Parts Models

page

154

52top

148

154

142

22 | NAILS MAGAZINE | OCTOBER 2011

138

page

148

166

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HOLLYWOOD, CA Welcome to the entertainment capital of the world and the place the talented and beautiful ock to get discovered! Striking a pose under the iconic Hollywood sign is a must when Touring America, and be sure to pack your most glamorous attireyou never know who you could run into.

MODEL IS WEARING MY ADDRESS IS HOLLYWOOD

For more information, contact your local OPI distributor. Call 800.341.9999 2011 OPI Products Inc.CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE

COLORS FROM LEFT TO RIGHT: Are We There Yet?, I Eat Mainely Lobster, My Address is Hollywood, Color to Diner For, Honk If You Love OPI, Road House Blues, Suzi Takes the Wheel, French Quarter for Your Thoughts, Uh-Oh Roll Down the Window, A-taupe the Space Needle, Get in the Expresso Lane, I Brake for Manicures



}{in this issue

Technique 73

76

Demos Step-by-steps from LCN and Angel Love80

Signature ServicesStep-by-steps for a Pumpkin Pedicure and a Strawberries & Cream Spa Pedicure84

Behind the ScenesFind out how to do the nails that are on this months cover.86

A Vibrating Nail?Learn how to use simple, small, and inexpensive electronics to make a fun nail art design that really shakes.

Style 89

94

Nail Art StudioStep-by-steps on new nail art designs96

The Jewelry Nailist: Fumic SueyoshiThis New York City-based nail tech combines jewelry, nail art, and creative energy to produce stunning nail masterpieces.100

Monster MashInspired by this ghoulish time of year, ve nail artists show off their fun designs and devilish skills as a treat for you.102

Boutique: Hair FeathersRemovable and easy to apply, feather hair extensions give highlighted texture and per-sonality to clients locks.

84

Business 105

108

Reader to ReaderOther than money, what would motivate you to work harder at your current salon?110

The Big PitchWhen you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech?114

Nail Techs Dont Let Nail TechsSee what your colleagues think you shouldnt let other nail techs do.118

Salon Pro leGloss Nail Spa was the rst business to open in a newly developed Milwaukee neighborhood.

Health 127

130

Under the Microscope: Brittle NailsSometimes called onychorrhexis or onychoschizia, brittle nails peel, split, and break easily.132

Its a Sore SubjectSometimes aches and pain seem like an unavoidable byproduct of doing nails. One nail tech disagrees.134

Caring for Your Diabetic ClientMake your salon a safe haven for clients with diabetes by learning a few simple steps of added protection.136

Secret Ingredient: Base and Top CoatsA closer look at what makes base coats and top coats work.

28 On My Mind 30 On Your Mind 34 Nails File 68 Freebies & Giveaways 70 On The Road

In Every Issue

118

&ULLHEALTHBENEFITSINCLUDED

NOW HIRING

NAIL TECHS!

108

96

118

100

156 Ad Index 170 Reader Nail Art 174 Product Spotlight 184 Deal Sheet 198 My Other Life

na1011toc.indd 24na1011toc.indd 24 8/25/11 11:14:02 AM8/25/11 11:14:02 AM

YOUVE MET YOUR MATCH

GEL INNOVATIONS FROM ORLY COLOR EXPERTS

AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES AND SALONS. www.nailsmag.com//21168


For a manicure that lasts as long as

your pedicure, match ngers to toes

with one of ORLYs 32 Gel FX shades.

Matchy matchy.


Browse Halloween Nail Art Ideas. Nail techs all over the globe are uploading photos of their Halloween-themed nail art. Get free inspiration on our Nail Art Gallery.http://nailartgallery.nailsmag.com/tags [Click on Halloween]

Aspire to be in the Top 25.Amy Becker has earned a spot on NAILS Top 25 Competitors list more times than anyone else. For our 2010-2011 competition year, shes snagged the top spot. Congratulations to her and to the industrys entire top 25 nail competitors.www.nailsmag.com/top25byyear


View Show Snapshots.For the second year in a row brush-on gel polish lines were the talk of the nail world at beauty trade show Cosmoprof North America. We have a gallery of snapshots from the show including these gels and much more.

www.nailsmag.com/2011cosmoprof

mag.com.comFind everything youre looking for on www.nailsmag.com. Whether youre

researching, shopping, or designing, youll nd inspiration and answers at our website.

log on every day to

Help Fight Breast Cancer. October is breast cancer awareness month. Find out what nail products are donating part of their proceeds to this cause and get ideas for nail art designs so you can raise awareness among your clientele. www.nailsmag.com/2011beatbreastcancer

and much more.

Watch a Tutorial of NAILS Cover Look. NAILStv features a step-by-step video of this months cover nails, with our cover tech showing exactly how she created this months stylish Shellac look.www.nailsmag.com/Oct2011CoverVideo

Nails by Nail Art Gallery member Oli123

52topNAILCOMPETITORS

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}{

Im getting kind of tired of all these consumer bloggers

online who are just infatuated with nail polish and post

endlessly about polish and doing their own nails. I mean,

sure, they probably help increase the awareness of nail care and

new products (mostly polish), but I think its time for those of us on

the professional side of the nail world to take back our place in the

pecking order.

Theyre even starting to in ltrate my side of the nail world as well I

see as many bloggers taking meetings with manufacturers and hanging

out in the press room at trade shows as I do actual journalists.

As nail technicians, YOU have the in uence over your clients to

share the latest color trends and nail styles. Who knows better than

YOU about the differences in hybrid gels and what the right treatment

for peeling nails is. Dont cede your powerful professional in uence to

a bunch of polish junkies who are looking for free handouts of the latest

collections from manufacturers. OK, thats a little harsh. But seriously,

the professional side of our industry needs to stay at the forefront and

the DIY-ers need to take a small step back.

The bloggers are the new kids on the block and everyone is fascinated

with them. So how do you get your voice heard, you ask?

As an educated and licensed nail technician you can speak to clients

on a level that the polish enthusiasts cant. You know what services

to recommend. You know what nail shape and length looks best on

each of your clients. You know how the products work and why. You

know the latest colors, the coolest appliques, and the interesting new

techniques (because you read and go to shows and follow professional

bloggers). Ive got a couple ideas to help you reclaim your position as

the nail expert.

> Start your own blog.

> Use your web page and Facebook page as a place where you can

talk to your clients about whats hot.

> If youre a nail artist, create a pro le on Nail Art Gallery

(nailartgallery.nailsmag.com) and share it with your clients.

> Get in touch with the consumer press and offer your expertise for

nail style stories.

> Put your own Hot Off the Presses book together with color

swatches, nail styles, and trends youre seeing from your fellow nail

techs or in your trade magazines. Heck, put stuff you nd on blogs

and in consumer magazines in there too, but present it to your

clients as you being their go-to source for all things nail-related.

If your clients are getting the information from you, they wont have

a reason to get it elsewhere. I dont think consumer bloggers are bad,

and I certainly dont think theyre bad for our industry. Ive just been

thinking that theyre taking the nail care spotlight from those who

rightly deserve it YOU.

Move Over,

Bloggers!

on my mind

October is Breast Cancer Awareness month, and you can find a number of products supporting the cause on page 154. Give back while supporting your industry.

[email protected]

NA1011harmonybreastcancerfp.indd 1 8/22/11 1:32:04 PMna1011omm.indd 28na1011omm.indd 28 8/24/11 3:33:39 PM8/24/11 3:33:39 PM

www.nailsmag.com/fifi/xxxxx

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Publisher Cyndy [email protected]

Associate Publisher Michelle [email protected]

Associate Publisher/Editor Hannah [email protected]

Managing Editor Sree [email protected]

Features Editor Judy [email protected]

Senior Editor Tim [email protected]

Editorial Assistant Joanne [email protected]

Contributing Writers Michelle Pratt, Erin Snyder Dixon

Art Director Danielle [email protected]

Associate Art Director Ajay [email protected]

Graphic Artist Kimberly [email protected]

Production Manager Carla [email protected]

Western Sales ManagerMichelle Mullen, (310) 533-2465

[email protected]

Eastern Sales ManagerMary Baughman, (562) 377-0465

[email protected]

Marketing/eMedia Coordinator Myla [email protected]

Audience Marketing Manager Katie Fillingame

For subscription inquiries: (888) NAILS-44, [email protected]

Send business and editorial correspondence to:3520 Challenger St., Torrance, CA 90503

(310) 533-2400(310) 533-2507 Faxwww.nailsmag.com

Chairman Edward J. BobitCEO/President Ty F. Bobit

Chief Financial Offi cer Richard E. Johnson

A BOBIT BUSINESS MEDIA PUBLICATION

Log on to www.nailsmag.com to answer this months question and check back here to see what other nail techs have to say.

}{on your mind

Editors Note: You can nd complete

industry statistics at www.nailsmag.

com/market-research. We have the

last six years worth in ipbook format

or PDF if youd like to download the

information. Youll nd everything

from size of the industry to nail tech

demographics to stats on income and

buying habits of nail techs. >>>

LOOKING FOR STATS I just love NAILS Magazine. Thank you for a great

publication. I am in the process of writing

a business plan for a new company I am

founding and I was wondering if you

are aware of any fabulous nail industry

statistics that I could include in my plan?

Heather HillFrenchies Nail Salon, Littleton, Colo.

WHAT DO YOU BARTER?Editors Note: Our very own FingerNailFixer

blogger Holly Schippers posted a blog about

bartering services after bartering a set of

Shellac toenails with a hairdresser for a hair

treatment. And we asked our 60,000 Facebook

fans (www.facebook.com/nailsmag) what

kind of things theyve ever bartered. Heres

what they had to say:

Kandice Astamendi:I have a personal trainer who I barter with.

Tera Uphaus:I barter mani/pedis for facials once a month! Soooo worth it!

Hilary Knight OKonski:Barter is my middle name. Im getting a logo done now for barter!

Michele Ann Galbo:I have bartered for personal training, laser hair removal, massage, and hair services. I

just love to barter!

Sandi Tomlinson:One time I bought a car and traded manis and pedis to pay it off . It took one year but

it was so worth it. And the customer loved it. She didnt pay for any salon services for a whole year.

Bri McCloud:I trade services with my friends for various things. Ive bought videos, makeup, gifts for

showers, all through barter. Why trade cash when that person is just going to give it back to you for her service?

Patricia Knox Mullins:Yes, I love to barter! I have bartered for clothes, tax preps, and many other things! Its

a great way to work!

Melissa Messmer-Golia:I trade nails for my funky colored hair and cuts! I also traded nails for dog-sitting this

summer.

na1011oym.indd 30na1011oym.indd 30 8/24/11 3:36:00 PM8/24/11 3:36:00 PM

SCAN. WATCH. LEARN.

cnd.com

SAYGOOD-BYE2011 C

reati

ve

Nail D

esig

n, In

c.

na1011oym.indd 31na1011oym.indd 31 8/24/11 10:39:23 AM8/24/11 10:39:23 AM


Editors Note: If you arent already

signed up on our Nail Art Gallery

(nailartgallery.nailsmag.com), what are

you waiting for? With more than 7,000

artist pro les and more than 40,000

How can I get ahold of T4 Spa? I would love to order some of their stretched canvas murals.

Nancy CarrollVia e-mail

Editors Note: You can reach

T4 Spa Concepts and Designs

at (866) 556-2372 or www.

t4spa.com. We recommend

using the Dealer Locator on

the site to nd a dealer in your

area. You can also try Alfalfa

Nail Supply, which offers the

same canvas murals, at www.

buynailsdirect.com.

Im a busy Albany Technical College student, but I have a passion, studying in the daytime and doing nails by night! Every chance I get, I take the opportunity to read NAILS Magazine. It always helps me to increase my skills and

knowledge. Whether I am on the public transit or at school Im reading NAILS, loving every minute of it!

Sharmegan KearsonTru Expressions Salon & Boutique

Albany, Ga.

Do you have a picture of yourself reading NAILS? Send a pic to [email protected] and make sure to include your name, salon name, city,

state, and a brief synopsis.

Online-based printing service (like vistaprint.com)

A local professional printer

My own at-home or at-work printer

Other

I dont have business cards

56.5%

17.7%

10.9%

2.7%

12.2%

Where do you get your business cards printed?

Where in the worldis NAILS Magazine?

ICad

Wis

WEB POLL

IN SEARCH OF CAREER HANDBOOKI absolutely adore NAILS Magazine and

look forward to it every month. I want

to order the 2011 Career Handbook. Is

there a fee for this?

Brittany Noel HendersonRock Hill, S.C.

Editors Note: Thanks Brittany. The

NAILS Career Handbook is a great

tool for graduating students and new

nail techs. You can nd it online at

www.nailsmag.com/career-handbook

or you can order the magazine from

[email protected].

NAIL ART LOVE I love Nail Art Gallery! I couldnt live without it. I check for new

photos every day. Thanks for providing

such a nice space to share.

Kjersta LundeVia e-mail Psssst

Send your comments to [email protected] or send us a letter via snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503.

(NAILS Magazine reserves the right to edit letters for space and clarity. Please include your name, address, phone number, and e-mail address.)

Log on to www.nailsmag.com to answer this months question and check back here to see what other nail techs have to say.

}{on your mind

Where can I purchase Dashing Diva French Wraps?

Im in the United Kingdom.Elizabeth Steen

Via e-mail

Editors Note: The U.K. dis-

tributor of Dashing Diva prod-

ucts is Beau Monde/Dashing

Diva U.K. You can reach them

at www.dashingdivauk.com or

44 (0) 1332 541299.

WHERE CAN I FIND?

nail art photos, its any nail techs best

friend for inspiration and sharing. You

can set up your own pro le for free,

create a pro le, and start sharing your

nail art right away. Enjoy!

na1011oym.indd 32na1011oym.indd 32 8/24/11 3:36:15 PM8/24/11 3:36:15 PM

SAY HELLOTO CND SHELLAC.

Now in 30 gorgeous shades. Layer them to create dozens more!

SCAN. WATCH. LEARN.

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na1011oym.indd 33na1011oym.indd 33 8/24/11 10:39:36 AM8/24/11 10:39:36 AM


When she painted this years winning self-portrait, Tulsa, Okla.-based Jing Wilson was still a student at Jenks Beauty College. Now a new tech at Ihloff Salon and Day Spa, Wilson took three hours to paint her entry to NAILS 2011 Self-Portrait Contest. Although shes new to nails, she boasts a ne arts degree from Chengdu School of Culture and Arts in her native China. This type of miniature work takes a lot of concentration and pushing yourself, she says. My parents always pushed me to re ne my art. They always expected the best from me.

Congratulations to Wilson and thanks to everyone who entered.

Praise for the Self-Portrait Contest Winner

}{nails fi le

1st place

2nd place

3rd place

4th place

Its artwork like this that earned this years Self-Portrait winner, Jing Wilson, a degree in ne arts.

Salon Iris Picks

a PartnerSalon Iris salon software is

partnering directly with Dell to

offer customized hardware and

computer packages. Salon Iris has

worked closely with Dell to test and

offer hardware packages that are

designed especially for all of the

various sizes of salons. We want

to make it easy for you to get your

salon up and running or to convert

to a new automated solution, says

Christianna Jackson, vice president

of DaySmart Software Inc., makers

of Salon Iris software.

For more information, visit

www.saloniris.com/dell.aspx.

Duri Cosmetics has a free nail color and treatment app for Android and iPhone mobile devices. Fans can conveniently browse on their mobile devices and try on any Duri nail shade virtually.

>>>

JING WILSONTulsa, Okla.

KAMBER GRAHAMCaddo Kiowa Technology Center, Fort Cobb, Okla.

JESSICA AUBINInternational Beauty School, Martinsburg, W.Va.

TANYA ROSSUC Nails & Tanning, Fayetteville, N.C.

na1011genNF.indd 34na1011genNF.indd 34 8/24/11 10:43:04 AM8/24/11 10:43:04 AM

Find us on:

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 2011 OPI Products Inc.

LETS SHATTERBREAST CANCER!

In support of Breast Cancer Awareness Month, OPI has made a donation to Susan G. Komen for the Cure

in the U.S. and to Rethink Breast Cancer in Canada.

PINK OF HEARTS2011 EDITION shatter

OPIS NEW shatter SHADE FOR BREAST CANCER AWARENESS MONTH

A warm shade of pink that creates a bold, inspiring two-texture effect when applied over two coats of completely dry

nail lacquer. Finish with Top Coat for high-gloss shine!



Before she was a nail tech, Ena Rodriguez was a tarot-reading gypsy at Universal Studios Orlando. Thats where she rst came across the art of henna tattooing. I was curious so I decided to nd out more about it, says Rodriguez. In the process I absolutely fell in love with henna (or mehndi as its also known), its meaning, beauty, and art. All her work is freehand, which means she doesnt use stencils.

Now a new nail tech working at Orlandos Kokopellis Salon and Spa, shes nding out that nails and henna are remarkably complementary services. Henna is used for celebrations and positive things landmarks in peoples lives, like birthdays and weddings, she says. I absolutely love the one-on-one relationship with my customer and

the opportunity to create a unique piece of art on someones skin knowing that person is going to wear it. Through henna I have encountered wonderful and amazing people as well as their cultures.

Now that Im a nail tech, I am able to off er a complete package to my brides that includes hand and foot services along with henna. Its also a natural t during the summer when sandals beg to be worn. My goal, as my tag line reads, is Beauty at your hands and feet.

Nails and Henna Go Hand in Hand

BeUnhesamf

the oppor

}{nails fi le

>>>

A Postcard from the Smokies Virtually doubling in size from the previous year, the fourth annual

Nail Tech Networking Event of the Smokies, held on June 26-27 at the

River Terrace Resort in Gatlinburg, Tenn., saw 150 attendees enjoy the 23 nail

booths and 50+ educators who demonstrated cutting edge techniques, with

many debuting new nail products. Making an appearance for the rst time

were Light Elegances Jim McConnell, as well as Haken Professionals Scott

Haken and Atwood Industries Bruce Atwood.

Attendees also welcomed competition judge Carla Collier and cover artist

Rachel Mouritsen of INM, while Masterworks Amy Becker joined in for the

fourth time. She amazed the crowd with her elaborate booth set up, complete with

chandelier and intricate colored gel designs, while Carla and Rachel did incredible,

cover-worthy nails on some lucky people, says event organizer Jill Wright. Nail

techs were thrilled by the surprise visit from OPIs John Hauk, who ventured down

to the Smoky Mountains to see what the event was all about, plus get a little R&R.

Guest speaker Janet McCormick gave a talk about medical pedicures and their

place in the salon and held a class on that subject the following day.

Next year, the event will be held in the downtown Gatlinburg Convention Center

on June 24-25. Watch for details on Facebook at Nail Tech Networking Event of

the Smokies and at www.nailtechevent.com.

1

3

4

2

1. Amy Becker (left) and Kira Frazier set up the Masterworks by Amy Becker booth. 2. Smokies event organizer Jill Wright (right) poses with Sangeeta, who came all the way from India to attend. 3. This years turnout led to plans to make the event even bigger next year. 4. The Young Nails booth was manned by Adrienne Schodtler, Regan Brodt-Richardson, and Teresa Carter.


For a limited time only, Cuccio Naturals best-selling non-oily 8 oz.

Butter Blends are now available in a try me travel-friendly 1.5 oz. size. If you

havent tried it, now is the time to experience what has made Cuccio Natural

Butter Blends the beauty professionals top choice for ultimate skin hydration.

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Not all products available in all areas. US pricing only.

Visit cosmoprofbeauty.com or call 1-800-362-3186 (BSG East)

or 1-800-544-9227 (BSG West).

7U\WKHR]%XWWHU%DE\ZLWK%LJ%XWWHU%HQHWV,QWHQVH+\GUDWLQJ1RQ2LO\%XWWHU%OHQGV

(QULFKHGZLWK9LWDPLQVDQG1XWULHQWVIRU6LON\6PRRWK6NLQ

)HHG


NA1011harmonyaurorafp.indd 1 8/22/11 1:51:06 PM

No Lift Nails Cuticle Oil brings together three of natures richest ingredients: Avocado,Oil, Almond Oil and Vitamin E. The result is a superb natural oil that conditions nails and softens skin with a single drop.Our unique formula wont promote lifting. After all, its from No Lift Nails, the industry leader for three decades.Available in 1/8 oz, 1 oz and 4 oz size, No Lift is a naturally rich cuticle oil for your customers and a rich source of profits for you.

NA0109noliftcutclthr.indd 1 11/12/08 12:05:05 PMNA0109noliftcutclthr-R.indd 1 9/22/09 1:41:27 PM


Left to right are Sarah Flood, Virgin Clubhouse supervisor (Heathrow); Larry Byrne, Virgin Clubhouse host; Kelly Clarke, Clubhouse supervisor (Gatwick), and Kay Pennington, Sweet Squared sales emissary.

Virgin Atlantic named CNDs Shellac shade Wild re the of cial nail

color for its ight attendants. Siren-red Wild re Shellac coordinates

perfectly with their uniforms and promises two-week, round-trip wear

with no chipping, smudging, or dulling. And Shellac is not just for the

ight crew Virgin also now offers free manicures in its Clubhouse

lounges to rst- and business-class passengers. It has added

Shellac to its service menu as an upgrade option in its Clubhouse

at Heathrow and Gatwick. The service includes a take-away pack

with Solar Oil, one package of Shellac remover wraps, and a bottle

of acetone, along with consumer marketing materials.

Shellac was the number-one requested paid service in the

London Virgin Atlantic Business lounge less than two months

after being launched on May 1. As a bonus, the ight attendants all say that

they have had amazing compliments on their nails and are all really happy to

be wearing Shellac.

Shellac Is Flying High

Starry, Starry NightNAILS received several versions of Van Goghs iconic painting when we called for entries to our annual Mini Masterpiece contest. Do you have a favorite? for entries to our annual Mini M

You can see past mini-masterpieces at www.nailsmag.com/minimaster.

Samantha HartBarbourville, Ky.

Stephanie SchoolcraftMontgomery, W.Va.

Angela PirowskiPrattsburgh, N.Y.

Jamie Valentine-HessGreencastle, Pa.

.com


NA1011harmonyaurorafp.indd 1 8/22/11 1:51:06 PM



40 | NAILS MAGAZINE | OCTOBER 2011www.nailsmag.com/fifi/21232

In June, celebrity nail stylist Zoe

Vokis Minxed Miley Cyrus for the

Australian leg of her Gypsy Heart

tour. Miley wanted something really

special and unique for her ngers

and toes and had already asked if I

could provide Minx, says Sydney-

based Vokis. Miley chose a variety

of patterns, including Skull and

Crossbones, Minx Lusion Fishnet,

and the Metallic Union Jack, but

I also used a layering technique

combining Yellow Chrome with Minx

Snake Skin to create a completely

unique accent. The end result was a

wild and funky look that Miley loved,

saying it totally rocked!

Life After Hannah

Includes Minx

Network in the Northwest Education in the Northwest can be hard to come by and to solve this problem ve years ago a group of nail techs got together to sponsor an educational networking event. Since then the event has grown into the four-day, one-of-a-kind Northwest Nailtechs Networking Retreat. Set for October 14-17, this years event is jam-packed with education, seminars, and lots of fun at a beautiful waterfront retreat center outside Seattle.

The fee of $439 includes:> Lodging and all meals > Transportation from the airport to the

retreat center> Tradeshow > Demo classes and four- to six-hour hands-

on workshops > Seminars including marketing and busi-

ness improvement> Entry to all competitions, which result in

cash prizes> Raffl e tickets for prizes valued up to $350> Goodie bag of free products and information For more information, go to www.nwnailtechs.com

or e-mail [email protected].

ent-a-kind


VS_sept_octinsert.indd 1VS_sept_octinsert.indd 1 8/26/11 2:34:37 PM8/26/11 2:34:37 PM

www.chinaglaze.comwww.chinaglaze.com

China Glaze wishes you a holiday season lled with glittering, shimmering,

ravishing colour.


1c - crme g - glitter s - shimme

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Glittering

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Holly

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www.chinaglaze.com2

Includes:Twinkle Lights, Champagne Bubbles, Holly-Day, Glittering Garland, Velvet Bow, Winter Berry,

Ring in the Red, Poinsettia, Blue Years Eve, Tinsel Town, Icicle and Snow Globe

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Let it Snow12 Piece Counter Display


www.chinaglaze.comwwwww.chin 3

Includes 3 of each: Row 1 (left to right) Twinkle Lights, Champagne Bubbles, Holly-Day, Glittering Garland

Row 2 (left to right) Velvet Bow, Winter Berry, Ring in the Red, Poinsettia

Row 3 (left to right) Blue Years Eve, Tinsel Town, Icicle, Snow Globe Item# 81048

Let it Snow36 Piece Rack


www.chinaglaze.com4

BELLE OF THE BALLGift set includes:

Champagne Bubbles, Tinsel Town and a Festive Ornament

Item# 81035

Dazzle with a decorative touch

Festive Ornament


www.chinaglaze.com 5

SEASONAL SPARKLESGift set includes:

Poinsettia, Holly-Day and a NEW Limited Edition Holiday Glitter Polish

Item# 81038

Holiday shine!

Limited Edition:Twinkle Lights


www.chinaglaze.com6

MEET ME UNDER THE MISTLETOEGift set includes:

Ring in the Red, Velvet Bow, Glittering Garland and Lip Lacquer

Item# 81042

Kiss of colour!

Lip Lacquer10 mL .34 oz



Everyone loves adorable minis

SANTAS LITTLE HELPERSGift set includes:

9.6 mL .325 oz minisRing in the Red, Holly-Day, Twinkle Lights, Velvet Bow

Item# 81045


www.chinaglaze.com8

LET IT SNOWGift set includes:

Blue Years Eve, Snow Globe and a Mini Snow Globe

Item# 81039

All a urry!

Mini Snow Globe



HOLIDAY SPIRITSGift set includes:

Icicle, Champagne Bubbles, Glittering Garland and a Pewter Bottle Stopper

Item# 81040

Dont stop the fun

Pewter Bottle Stopper


www.chinaglaze.com10

BERRY SWEETGift set includes:

Velvet Bow, Ring in the Red and a Holiday Berry Moisturizing Lotion

Item# 81037

Delightfully festive!

Limited Edition:Holiday Berry

Moisturizing Lotion



BABY ITS COLD OUTSIDEGift set includes:

Icicle, Blue Years Eve, Poinsettia and Fingerless Gloves

Item# 81041

Keep cozy...while aunting a fabulous mani

Fingerless Gloves



DECK THE HALLSGift set includes:

Glittering Garland, Champagne Bubbles and a Limited Edition Cuticle Oil

Item# 28931

Fa la la la la....La la la la!

Limited Edition:Holiday Berry

Cuticle Oil



WINTER ICEGift set includes:

Blue Years Eve, Tinsel Town, Icicle, Snow Globe and a Snowake Charm Necklace

Item# 81043

Winter Ice and everything nice!

SnowakeCharm Necklace



HOLLY BEAR-YGift set includes:

Holly-Day, Winter Berry and your very own Holly Bear

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Your new B.F.F.(Bear Friend Forever)!

Holly Bear



CARRY ME AWAY FOR THE HOLIDAYSGift set includes:

Tinsel Town, Poinsettia, Velvet Bow, Icicle and a Manicure Carrying Case with Nail File

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Arrive in style

Manicure Carrying Caseand Nail File


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Salon Gift Giving Complimentary gift bags make it the perfect client

holiday favor.

24 gift bags included with each display


LIL STUFFERSMini Holiday Berry Cuticle Oil

Item# 81046

Perfect for everyone on your list!

24 Piece Display


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American International Industries, Los Angeles, CA 90040. China Glaze Nail Care Cosmetics and the CG logo are Registered Trademarks of AII Printed in USA 14-7137 2011 International $2.00



na1011genNF.indd 61na1011genNF.indd 61 8/25/11 5:05:09 PM8/25/11 5:05:09 PM


SHOWcoverage

For the second year in a row brush-on gel polish lines were the talk of the nail world at Cosmoprof North America. The game-changing nail category has steadily helped to reinvigorate the nail industry over the last year since its initial introduction. In addition, we saw some cool new nail art applications and advances in the pedicure chair world.

Cosmoprof North America, held July 31-August 2 at the Mandalay Bay in Las Vegas, brought more than 760 exhibitors to almost 25,000 attendees that included importers, distributors, manufacturers, and global beauty leaders. The show, which is a diff erent format than your usual cash-and-carry beauty show, off ers a unique opportunity for distributors and manufacturers to connect, see new product lines, and conduct meaningful business meetings. This year, a new aspect to help everyone stay connected during the show was added by using Foursquare. Prior to and during the event, attendees and exhibitors shared where they were on the show oor and took advantage of show specials that were only available to users by checking in on their phones or hand-held devices.

Next years show will be held July 22-24 at Mandalay Bay Convention Center in Las Vegas.

NAILS associate publisher Michelle Mullen got a chance to try out Orlys new GelFX gel polish from Sarah Andersen.

New and Old Friends Come Together at Cosmoprof in Las Vegas

ors shared where they were

Star Nail received a Partners in Progress award from Sally Beauty at the distributors annual breakfast. From left to right are Sue Davidson, Sally Beauty group vice president of merchandising; Tony Cuccio, CEO of Star Nail; Elaine Watson, Star Nail vice president of marketing and sales and director of education; Christina Jahn, Star Nail director of marketing; and Linda Voracek, Sally Beauty senior director of nail products.

In addition to all of his regular products, Noubar Abrahamian showcased Katie Cazorlas The Painted Nail line of polish and hand treatments.

>>>

COSMOPROF LAS VEGAS

}{nails fi le

Rocio Jimenez at Republic Nail showed NAILS sales manager Mary Baughman the companys line of glow-in-the-dark polish and acrylic, which were a big hit at the show.

NAILS senior editor Tim Crowley got a chance to discuss polish trends and music with Zoyas own Zoya Reyzis.

In a special partnership, Super Relax Zero-Gravity chairs are now available with Gulfstreams pedicure spas. Gulfstream is also off ering these unique room dividers and backdrops for salon purchase.

NSIs Staci Noble and Rick Slack have a few new products up their sleeves. Keep your eyes open for new things from the enhancement company.

Dashing Divas Nancy Waspi, Pattie Yankee, and Anna Lee showed us the companys new DesignFX nail application.

Yvette Holt (right) demonstrates LeChats Perfect Match gel polish.

na1011show.indd 62na1011show.indd 62 8/24/11 10:25:30 AM8/24/11 10:25:30 AM

NEW NEW

DS TEMPTATION & DS BOLDNEW

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Nail Lacquers feature OPIs exclusive ProWide Brush (Patent pending). Call 800.341.9999 2011 OPI Products Inc.

CONFIDENT ELEGANCE. SEDUCTIVE GLAMOUR.

Style for Fall 2011 is all about dazzling color.New DS temptation and DS bold from Designer Series by OPI complement this falls fashion season brilliantly with the seductive glamour of the Designer Series diamond-dust formulation.

DS extravagance DS glowDS reserve DS opulence DS re ection DS classic DS mystery top coatDS temptationSHOWN

DS magicDS radiance DS boldSHOWN



NA0611entityfp.indd 1 4/15/11 2:05:19 PM

SHOWcoverage

COSMOPROF LAS VEGAS

}{nails fi le

Continuums Joe Galati holds a slab of high-grade terreon, an extra strong material that the basins of the Maestro spa are made of.

Grahams Dan Hnilicka shows us the companys new HandsDown Nail Wraps that can be used to eff ortlessly remove gel polish.

Vicki Heller, Ellen Ambrecht, and Dee Nguyen are excited about Entity One Color Couture.

Kupas uPower has new plastic slipcovers available to help keep dust from getting into the machine.

Barbicides Alan Murphy, Leslie Roste, and Kevin Schuele are dedicated to salon sanitation and cleanliness.

Emmett and Beth Hickey look on as a Marilyn Monroe lookalike sings Happy Birthday to Hand & Nail Harmonys Danny Haile.

Jessicas own Jessica Vartoughian is happy to showcase her gel polish line, Geleration.Orly founder Jeff Pink was on hand to meet

with distributors about Orly and SpaRituals ever-expanding lines of natural nail care.

Lisa and Greg Minuto discussed the bene ts of using Prolanas natural nail treatments and nail color.

Luan Nguyen, Andy Nguyen, Kathy Phan, Dat Ton, and Hien Ton were busy at the Alfalfa booth showcasing the companys GelArt line.

EOH Industries Emmett and Beth Hickey host the annual Hickey Poker Showdown, a charity poker tournament.

ca

This was the rst year Young Nails had a booth at Cosmoprof. Ramon Hernandez,Tom Huynh, Greg Salo, and Tracey Reierson were quite happy with the outcome of their meetings.

>>>


Brush.

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2011 Entity Beauty Inc.

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NA0611entityfp.indd 1 4/15/11 2:05:19 PM




NAILS Hannah Lee, Dashing Divas Pattie Yankee, salon owners Maisie Dunbar and Katie Cazorla

NAILS Hannah Lee mans the bar.

NAILS Mary Baughman with Nubars Noubar Abrahamian, and Khatchig Arakelyan

Star Nails Arica Carpenter and NAILS Tim Crowley

Vicki Peters and Medicools Steve Wallace

SHOWcoverage

COSMOPROF LAS VEGAS

}{nails fi le

NAILS hosted a happy hour during Cosmoprof on Monday, August 1, attended by a number of professional nail care manufacturers, educators, and other noted guests in the industry. It was a great time to relax after the show, enjoy some cocktails and snacks, and mingle with others who normally dont have a chance to get together.

Happy Hour, Happy Manufacturers, Happy NAILS

Star Nar Na and NAnd NA

Wallace

European Touchs Sheila Newkirk and Dawn Holz with NAILS Mary Baughman (center)

Prolanas Lisa Minuto and Donna Louis with LeChats Patti DiMarbieux

Star Nails Tony Cuccio, NAILS Cyndy Drummey, Sweet Squareds Samantha Sweet, and Backscratchers Michael Megna


OCTOBER 2011 | NAILS MAGAZINE | 67

Kupas Sarah Smith and Robert Authur

Spilos Sally Ferguson and Susan Lewis

Belavas Vladimir and Natalie Zolotnik with Famous Names Linda Nordstrom

The Painted Nails Katie Cazorla, Young Nails Greg Salo, and Dashing Divas Pattie Yankee

NSIs Rick Slack and NAILS Cyndy Drummey

Kupas Richard HurterNSIs Christel De Cock, Staci Noble, and Isabel Fisher

iNails Robert Powell and guest with NAILS Michelle MullenS

NC

RED PRs Julia Labaton, NAILS Cyndy Drummey, and CNDs Herman Paez

Sweet Squareds Samantha Sweet and Sam Sweet with salon owner Masie Dunbar (center)



Get the Top Deals of the Week

NAILS Top Deals e-newsletter arrives in your inbox every

Friday with terri c off ers on a whole variety of products. Be on the alert for special pricing, exclusive discounts, and free bonuses. If youre not already receiving Top Deals, go to www.nailsmag.com/enews/signup.

Go to www.nailsmag.com/freebies to nd web-exclusive giveaways.

freebiesgiveaways!{and}

.com

Receive a Free DVD from Cuccio NaturalDouble your spa service business with an informative, educational DVD from Cuccio Natural. The Spa Techniques & Treatments DVD helps nail techs keep up with the latest techniques and services, introduces the three levels of services of manicures and pedicures, and includes business-building tips from Tony Cuccio. To receive your DVD, e-mail [email protected] with free DVD in the subject line.

Dashing Diva Introduces Metallic Crackle NailsCrackle nails are the latest addition to the Dashing Diva Metallic Nails collection. Four readers can win a pack of Metallic Crackle Nails (in Purrrfectly Pink, Call of the Wild, Heavy Metal, or Animal Instincts) and a bottle of Tailor Bond, a thick, exible adhesive used for application. The four bold designs allow nail technicians to provide clients with an edgy alternative look and new fashion-forward manicure service option. Technicians will enjoy the fast application and simple soak-off removal, while clients will experience a light, comfortable wear with some ash that lasts for up to one week.

Congratulations to Augusts W inners

Six readers received a Footlogix Pediceuticals Salon Starter Kit and 25 readers received a bottle of Crazed Expression Crackle Nail Polish.

To enter to win, go to www.nailsmag.com/freebies by October 31.

The Nail Superstores SuperSonic3 Professional Is Powerful, QuietBe the lucky recipient of a SuperSonic3 Electric Nail File Machine from The Nail Superstore. Designed for professional nail technicians, this high-speed electric nail le makes easy work of ling, shaping, and shortening nails. Features include a forward/reverse switch, a lightweight, vibration-free hand piece with an easy-to-use twist/lock chuck that allows nail technicians to change bit heads quickly, and variable speed control up to 25,000 RPMs. Speed can be controlled manually or with the included foot pedal.

GDWei

Friday with terri c off er

na1011freebies.indd 68na1011freebies.indd 68 8/24/11 10:48:19 AM8/24/11 10:48:19 AM

Extraordinary style deserves

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2011 Creative Nail Design, Inc.

na1011freebies.indd 69na1011freebies.indd 69 8/24/11 10:48:23 AM8/24/11 10:48:23 AM


}{Posh Nails BK

on the road

FROM NUMBERS TO NAILS During her 10 years building a career in nance, Terri Streat

had a passion for the beauty industry. In 2010,

she redirected her path to open a salon in

Brooklyn. Armed with her business manage-

ment skills and a newly acquired license in nail

technology, Posh BK opened its doors in March

2011. Streat recruited Debra Pakeman, a long-

time friend and nail tech, who moved across the

country to help manage the salon. Pakeman is

a pivotal part of the business, providing over

15 years of industry experience. Pakeman

performed my ultra-relaxing CND Tantalizing

Citrus Spa Manicure, topped with OPI Shatter.

A SALON GROWS IN BROOKLYN When looking for a location, Streat found Crown

Heights to have many signs of revitalization: a

gentrifying area with a mix of young, old, and

new families; recent growth in small businesses;

and residents with a desire to patronize locally.

Streat answered that need with Poshs menu of

natural nail care and waxing services. Clients

are greeted by Poshs brick interior, which was

preserved from the buildings original architec-

ture. The space was designed to be familiar to

clients who live in the brownstones Brooklyn is

known for.

SANITATION AND SWEETS In her research, Streat found that for other local nail salons,

sanitation seemed low on the list of priorities.

At Posh, every implement is double sanitized,

or disposed of, and each client leaves with a

charmingly wrapped care package including

le, pusher, and buffer. Streat opted for pipe-

less pedicure spas and the staff explains the

bene ts to new clients. Still, as important as

sanitation is at Posh, there is no lack of fun: the

drying counter has candy bowls, encouraging

clients to leave with a little something sweet.

> On the day I visited, Posh was the venue of a Pretty Little Princess Spa Day. Little ladies brought in by moms and family members were given a complimentary manicure or pedicure and treated to cupcakes and refreshments. The princesses of Crown Heights left with sparkling tiaras and brightly colored ngers and toes.

> Streat and Pakeman are keenly aware of the tandem relationship between marketing and networking. Streat believes in a grass-roots approach to reaching clients with community events and co-op promotions. Yet they are also aware of the part social networking plays in the success of a new business. Clients can follow the salon on Twitter and like its Facebook page for information on upcoming events, new products, and service specials.

> The Crow Hill Community Associa-tion provided the planter that accents the salons storefront, one of the many ways the 25-year-old organization shows support for up-and-coming businesses.

MENU HIGHLIGHTS CND Tantalizing Citrus Spa Manicure: $25; CND Shellac or Hand & Nail Harmonys Gelish Gel Color Manicure: $35; Cool Mint Spa Pedicure: $40; Little Miss Manicure: $10; Little Miss Pedicure: $15

PRODUCT HIGHLIGHTSPolish: OPI, Essie, China Glaze, Zoya Gel Polish: CND Shellac, Hand & Nail Harmonys GelishMani/Pedi Products: CND, OPI

www.poshnailsbk.com

Posh staff members from left to right are Jacyna Murray, Nikkeya Spence, Tiff any George, Kenyatta Joi Off utt, Debra Pakeman (manager), and Terri Streat (owner).

.com

FUN FACTS

Open for less than a year, this urban chic salon has a cool vibe that meshes well in its up-and-coming Brooklyn neighborhood. BY CARLA BENAVIDEZ

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SOAK-OFF GEL LACQUER SYSTEMPolish on and UV cure for results that are nothing short of brilliant!

Color lasts up to two weeks or more in a service that will keepclients coming back for more of the affordable luxury of OPI!

Call 800.341.9999 or visit www.opi.com 2011 OPI Products Inc.

Axxium Soak-Off Gel System is for professional use only.Average cost per set is $1.33

AVAILABLEIN 50 FAVORITE

OPI SHADES

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TECHNIQUE }

These Zebras Are Wild If youre looking to let loose with your nail art skills, think about trying to tame Danalynn Stockwoods fun zebra nail designs. The Fitchburg, Mass.-based nail tech uses an innovative wide brush method for making the background and then a striper brush to paint the stripes. 1. Choose three acrylic paints, ranging

from light to dark, and place them on a paper plate.

2. Blend the colors onto a fan brush and apply to the nail.

3. Use a striping brush to apply the zebra lines.

4. Add glitter between the stripes for a sparkly eff ect. Finish with two coats of top coat. >>>

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If youre bored with just applying one coat of color gel and curing, try Entitys One Color Couture Gels and its custom-mix combinations.

Educator Lorena Marquez shows how many diff erent shades can be achieved by starting with one dark color base, and then applying other Entity color gels on top of it. The farthest right photo shows three coats of Little Black Bottle with no layering, then the other tips use that as a base while layering on one coat of the speci ed color.1. Three coats of Little Black Bottle with no color layering.2. Fashion French Pink.3. Posh n Pink.4. Ms. Fancy Pants.5. Holo-glam It Up.6. Under The Lights.7. Denim Diva.8. Posh Pixie.9. All Made Up.To properly layer the gels:Cure each layer of the darker colors for three minutes in a UV Lamp or 30

seconds in an LED Light. For light to medium colors, cure each layer for two minutes in a UV Lamp or 20 seconds in an LED Light.

For more information, go to www.nailsmag.com/ /21412.

Luxury Class Air FiltrationThe Valentino Beauty Pure Air

Filtration unit is the Lincoln Town

Car of dust vacuums. The unit is

speci cally designed to remove nail dust,

acrylic odors, and harmful chemicals and

was designed by veteran salon owner and

founder of Valentino Beauty Pure, David Di

Lorenzo, who came up with the design after he

was bothered by the air quality in his salons. The Valentino Pure Air

Filtration unit has a sleek design with built-in dappen dish holders and

a brush to dust off the unit. It features an eco-friendly charcoal lter to

capture odors and a powerful yet quite vacuum system to ensure that

dust particles are swept quickly into the unit. For more information,

go to www.nailsmag.com/ /21411.

Layering

Soak-Off

Color Gels

in a UV Lamp or 20 seconds iore information, go to www.nailsmag.com/ /21412.

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Q

Q

Have a technique question? (about product application, troubleshooting, etc.)

E-mail it to [email protected] and check back here for an expert answer.

AQAND }{I need advice on how to get dried acrylic off my nail brush. I did my fi rst set of fi lls today but now I am wondering how to clean my brush. My friend said soak it in acetone and then wash it really well. Could this affect my brush or is it OK to clean it?

The best way to clean an acrylic brush is using a brush cleaner speci -

cally made for it. There are some manufacturers who make really good

ones, and that is what I use. Acrylic brushes are made of sable so you need

to make sure you dont contaminate the brush. Monomer can work well

between services, but brush cleaner does the best job.

Some acetone has small traces of oil that can contaminate the brush.

Also make sure to use only one brush for a product line; dont use it for two

different acrylic products. This goes for odorless as well. Pulling on the

bristles will also damage the brush and the shape, so make sure you dont

pull them when cleaning. If there is already dried acrylic in the brush, it is

best to purchase a new one.

Norma Sproles is an educator and guest artist for OPI.

There are many gel nail salons around where I live, meaning there are many people with gel nails. I do acrylic nails and Im wondering if there is a special removal method to follow for gels because I know they dont soak off like acrylic. I have a lot of people coming to me with their gel nails still on. Do I just thin them down as good as I can and apply the acrylic as usual? Will the acrylic still adhere with that thin layer of gel on? Or do I need to completely get rid of the gel and get to the natural nail to be able to apply the acrylic?

The only removal method for a non-soak-off gel is to le it off.

To answer your next question, we know that most gels will adhere to

acrylic with the right surface texture. I personally have done this many

times. You le the gel as thinly as you can using a 150-grit le, being very

careful not to break through to the nail beneath. The existing gel surface

must be rough for the acrylic to adhere properly, if it is too smooth you take

the chance of the acrylic popping or separating from the gel that is left.

If you have broken through to the natural nail while ling and thinning

down the existing gel, stop immediately. The 150-grit is way too harsh for

the natural nail and will damage your clients nails. Make sure you do good

prep work too. Improper prep is the biggest reason for lifting.

Renee Doran is an educator for OPI.



Barefoot by LCN is a light-curing pedicure

resin designed to restore the toenail partially or

completely while providing an attractive result. The

resin has high exibility to adjust to the movements of feet and

toenails and is anti-mycotic to prevent fungal infections. Barefoot

by LCN can be used to match any nail type and provide coverage

on even the most unsightly nails. The resins are available in clear,

pink, opaque, cool pink, natural beige, and pastel.

1. Buff and prepare the nail and wipe with cleaner. Be sure you

have removed the shine.

2. Apply the bonding agent Connex Plus and let air dry for two

minutes.

3. Apply a thin layer of Barefoot Resin and cure in the light for

two minutes. Apply the French smile line with FM Pearl White

or any white (or color) you desire. Cure for two minutes.

4. Apply a thin layer of Barefoot Clear and cure for two minutes.

5. Remove the dispersion layer with a swab and cleaner. Shape

the nail with a hand le or an electric le if needed. Brush

away any dust from ling with a dry swab or dust brush before

applying Pedi Seal.

6. Apply a layer of Wilde-Pedi Seal (or any other LCN sealant) for

a perfect shine. Cure for two minutes.

7. Remove the dispersion layer with a swab and cleaner.

Barefoot by LCN Pedicure

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demosTECHNIQUE}

For more information, go to www.nailsmag.com/fi fi /21311

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OPI TITANIUM TOOLING Combining beauty, precision, and performance, high-quality OPI Titanium Tooling implements are engineered with superior 420 stainless steel and coated with ultra-hard, corrosion-resistant Titanium for sharper, longer-lasting tools.

CUTICLES NEVER HAD IT SO GOOD!

CHECK OUT OPIS ENTIRE COLLECTION OF NINE COOL TOOLS AND THE GO-ANYWHERE TITANIUM TOOLING WALLET AT www.opi.comFor more information, contact your local OPI distributor. Call 800.341.9999 2011 OPI Products Inc.



Angel Love Nails is an organic, protein-

based gel formula that creates lovely looking

enhancements that are healthy for the natural

nail. The Angel Love gel line has a primer that is 80% organic,

a base gel that is 95% organic, and the gels are odorless and

actually promote healthy nail growth, says the company.

The line uses a clear builder, which can have pigmented

powder added to it and mixed to create any type of custom

color shade.

1. Exfoliate and shape the entire nail, then use a cotton-

tipped applicator to cleanse and prime the entire nail.

2. Brush an even amount of Base Gel on the entire nail.

3. Using a 6-watt UV lamp, ash cure the nail, putting it in

the lamp for one second, and then removing it for four

seconds, and then back in. Repeat this two to three times

then leave the nger in the lamp for approximately 30

seconds.

4. Brush an even amount of Base Gel over the entire nail.

With the bottle of Clear Builder Finish, apply a thin line

down the center of the nail, then apply a small amount on

either side of the center line.

5. Turn the nger upside down and use the brush to guide

the gel into a nice and even almond shape. Then turn the

ngernail right side up again and allow the product to self

level.

6. Repeat step three, remembering to ash the nail in the UV

lamp. After ashing, leave the nail in the light for 45 to 60

seconds, then put the lamp in the down position and cure

for four minutes.

Clear Overlay Using Angel

Love Organic Nail System

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demosTECHNIQUE}

For more information, go to www.nailsmag.com/fi fi /21312


AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. www.nailsmag.com//21168

ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene

rococo a-go-go

rock the world rock it

emberstone

rock solid

stone cold


FXMINERAL



signature services

Keldara Salon & Spa uses:Keyano Aromatics Pumpkin Spice Mineral Bath, Pumpkin Spice Scrub, and Pumpkin Spice Butter Cream; Footlogix #13 Foot Soak and Callus Off ; PerfectSense Paraffi n hand treat-ment; Gigi Spiced Pumpkin Paraffi n; CND Stickey base coat, OPI Nail Lacquer, and Seche Vite top coat.

1. Soak the clients feet for ve minutes in warm water with Footlogix #13 Foot Soak and a tablespoon of Keyano Aromatics Pumpkin Spice Mineral Bath.

2. Off er the client the signature beverage of cold apple cider or hot chai tea.

3. Spray Footlogix Callus Off on cuticles and calluses and prep the clients toenails.

4. Use a nickel foot le to reduce calluses and rough spots from the bottom and sides of the clients feet.

5. Exfoliate the clients feet and lower legs with Keyano Aromatics Pumpkin Spice Scrub.

6. Apply PerfectSense Paraffi n to the clients hands, then cover them in warm mitts.

7. Massage the clients feet and lower legs with Keyano Pumpkin Spice Butter Cream.

8. Apply Gigi Spiced Pumpkin Paraffi n to the clients feet, then cover with warm booties.

9. After ve to seven minutes, remove paraffi n from the hands and feet.

10. Apply CND Stickey base coat, two coats of OPI Nail Lacquer, then Seche Vite fast-drying top coat.

Pumpkin Pedicure

Keldara Salon & Spa, Dedham, Mass.

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TECHNIQUE}

Alternate Names:

Spiced Pumpkin Feet TreatFestive Fall Pedicure

Pump Me Up Pediprice: $80

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Call 800.341.9999 or visit www.opi.com 2011 OPI Products Inc.

Traditional polish removers falling short? New OPI Expert Touch Lacquer Remover provides superior performance without the drying effects of harsh removers. It sweeps away even the darkest shades of nail lacquer, while leaving cuticles soft and smooth, instead of parched and dry looking!

More effective than traditional polish remover

Removes dark nail lacquer shades fast!

Non-drying; leaves skin & cuticles soft and supple

Pleasant, gentle aroma Formulated to meet even the

strictest state regulations

Use with OPI Expert Touch Nail Wipes and Expert Touch Table Towels for lint-free results.

Nail Wipes

TableTowels

Recomm

ended

Produc

t for

Axxium

Soak-O

ff

Gel Lac

quer

Remova

l

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84 | NAILS MAGAZINE | OCTOBER 2011 PHOTOGRAPHY BY VU ONG/KIMBERLY PHAM

Living the Dream

Shelena Robinson has spent 13 of

her 14 years as a nail tech working

with CND. I love being a nail

professional, she says. Ive had opportunities

that many can only dream of and I feel very

blessed to be in this industry. Its exciting,

creative, artistic, and its been a wonderful

career path.

As an educator, Shelena has had the

opportunity to travel the world. Shes also

worked New York Fashion Week for the last

seven years as part of the team responsible for

creating nail styles for the designers. We make

sure the models walk down the runway with

the 10 most beautiful accessories a girl can

have! And shes been able to provide celebrity

services at both the Oscars and the Grammys.

In addition to her many responsibilities as

an education ambassador for CND, the Crooked

River, Ore.-based tech also still works with

clients in the salon when shes home. My core

objective is to help elevate our industry on

every level we have available to us from salon

services, to education, to nail fashion and to

help make this a successful career path for

others, inspiring them to reach for the stars!

For this months cover, we asked Shelena to

create a fun variation of the rain drop technique

shown at CNDs Fashion Fusion event at the

Premiere Show in Orlando. She showed us a

bunch of cool designs, but we especially loved

the contrast of this matte black nail with CNDs

new Shellac Zillionaire.

behind the scenes

Watch our Behind the Scenes video on this technique at www.nailsmag.com/Oct2011CoverVideo.

TECHNIQUE}

CND education ambassador Shelena Robinson (left) ew down from Oregon to do these cool nails for our cover. Shes no stranger to working under pressure. You can usually nd her backstage at Fashion Week in New York or at awards shows in Los Angeles.

.com

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Heres how you

can do these nails:

1. Prepare the nails for product

application using the CND P.R.E.P.

procedure. (You can watch the

P.R.E.P. video spotlight at www.cnd.

com. Just login as a pro to watch.)

2. Apply a thin coat of Shellac UV Base

Coat to ve nails at a time and cure for

10 seconds using the CND UV Lamp.

Repeat on other hand.

3. Apply a thin layer of Shellac UV Color

Coat in Black Pool to ve nails and

cure for two minutes in the CND UV

Lamp. Repeat on other hand.

4. Apply a second layer of Shellac UV

Color Coat in Black Pool to ve ngers

and cure for 2 minutes in the CND UV

Lamp, repeat on other hand.

5. Apply a thin layer of Shellac UV Top

Coat to ve ngers and cure for two

minutes in the CND UV Lamp. Repeat

on other hand.

6. Remove the tacky layer with 99%

isopropyl alcohol and remove the

shine from the top coat using a 180-

grit Boomerang Padded File to create

a matte nish.

7. Apply the center hourglass design in

Shellac UV Color Coat in Zillionaire to

ve ngers. Use a #6 gel oval brush and

isopropyl alcohol to perfect the lines.

Cure for two minutes in the CND UV

Lamp. Repeat on other hand.

8. Seal the design portion of the nail

with a thin coat of Shellac UV Top

Coat and cure for two minutes. (Dont

apply top coat over the matte, or

youll lose the nish.) Repeat on other

hand. Remove the tacky layer using

99% isopropyl alcohol.

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1. Stick decals onto the nail and apply a thin strip of adhesive tab near the cuticle extending to about

halfway up the nail toward the free edge.

2. Position the vibrating motor at the front of the nail, off of the adhesive tab so it is free to move,

and press the wires into the adhesive tab.

3. Glue the larger blue butter y to the top of the vibrating motor, and glue the small pink butter y

to the red wire.

4. Fasten the small battery onto the cuticle area of the nail, into the adhesive tab to secure it.

5. The pink butter y is light enough that the red wire supports it just above the battery. When it is

pressed down from above, bringing the red wire in

contact with the battery, the vibrating motor acti-

vates and the blue butter y shakes.

Cy Tymony has been creating homemade inven-

tions since childhood, and wrote his rst book,

Sneaky Uses for Everyday Things, in 2003. The

book was a success, and led to Tymony being

featured on CNN Headline News, ABCs Chicago

Morning Show, NPRs Science Friday with Ira

Flatow, and The Chicago Tribune.

He has published eight books in

the Sneaky Uses series. The latest,

which includes this nail demo, is

Super Sneaky Uses for Everyday

Things. For more information, go to

www.sneakyuses.com.

TECHNIQUE}

You can see a video of Cy Tymony making this vibrating nail at www.nailsmag.com/video/vibratingnail.

.comTymony

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Yep, you heard right. Though not a licensed nail tech, Cy

Tymony, author of the new book Super Sneaky Uses for

Everyday Things, has created an innovative way to use

simple, small, and inexpensive electronics to make a fun and interactive

nail art design that really shakes things up.

Here is what youll need:

Full-well nail tip, 1.5-V watch battery, 1.5-V vibrating motor, exible

butter y gure, adhesive tabs, butter y ornament, butter y decals,

and nail glue. (The watch battery and vibrating motor can be found at

local electronic parts stores, and the butter y and adhesive tabs can be

found at craft stores.)

The Vibrating Motor

The vibrating motor has two wires, a blue and red. The red is applied to

the battery with an adhesive tab, and the blue is glued to the small pink

butter y. When the blue wire is pressed down on top of the battery, the

vibrating motor will shake.

A Vibrating Nail?

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Because you want nothing to get between you and your work, OPI Artist Series Brushes are designed with sleek, short handles and handcrafted using the nest materials to deliver perfection from the rst brush stroke to the last.

61/2

51/2

41/2

31/2

21/2

11/2

1/2

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2

1

SHORTSLEEKSENSATIONAL

For more information about OPI Artist Series Brushes, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

2010 OPI Products Inc. Call 800.341.9999 or visit opi.com

ACTUAL SIZE

IN INCHES

Artis

t Ser

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Oval

Gel

Bru

sh

Artis

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Flat

Gel

Bru

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Artis

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2-Pi

ece

Kolin

ski G

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rush

Artis

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2-Pi

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Acry

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Artis

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Kolin

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ini G

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Artis

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Acry

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Artist Series 2-Piece Kolinski Gel Brush

Compact 4 1/2 inches #4 brush head ideal for OPI gels. Great for travel.

Artist Series Oval Gel Brush

Tapers to a sharp point, excellent for details and clean, crisp smile lines.

Acrylic Oval Brush

Lightweight handle for a comfortable grip and effortless brush control.

2-Piece Acrylic Oval Brush

Compact 4 1/2 inches perfec

nails magazine october 2011

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