NAI Global SEO & NAI Global SEO & Web 2.0 IntegrationWeb 2.0 IntegrationNAI Global SEO & NAI Global SEO &

Web 2.0 IntegrationWeb 2.0 Integration

Presented by Four Elements Presented by Four Elements LLCLLC

Presented by Four Elements Presented by Four Elements LLCLLC

What is SEO?What is SEO?What is SEO?What is SEO?

SEO is short for the term Search Engine Optimization.

Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

When implemented correctly, SEO is a cost-effective form of advertising and brand building.

SEO is short for the term Search Engine Optimization.

Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

When implemented correctly, SEO is a cost-effective form of advertising and brand building.

Correctly Implement SEOCorrectly Implement SEOCorrectly Implement SEOCorrectly Implement SEO

The Starting PointThe Starting PointThe Starting PointThe Starting Point

Domain age and number of authoritative inbound links.

The two most valuable factors in Google’s ranking algorithm.

Patience, Planning and Passion.

Number one rankings don’t come over night.Ready for the long haul?

Where is your expertise?

Domain age and number of authoritative inbound links.

The two most valuable factors in Google’s ranking algorithm.

Patience, Planning and Passion.

Number one rankings don’t come over night.Ready for the long haul?

Where is your expertise?

The Facts The Facts The Facts The Facts

72.5% of the population of the United States is online. (Internetworldstats.com. Retrieved on 2008.)

There were 11.7 billion searches in the month of August 2008. (Comscore.com. Retrieved on 2008.)

The number of internet users who use search engines has increased from one third to 49%. (PewInternet.com. Retrieved on 2008.)

72.5% of the population of the United States is online. (Internetworldstats.com. Retrieved on 2008.)

There were 11.7 billion searches in the month of August 2008. (Comscore.com. Retrieved on 2008.)

The number of internet users who use search engines has increased from one third to 49%. (PewInternet.com. Retrieved on 2008.)

Keyword Research

Optimizing Your SiteOptimizing Your SiteOptimizing Your SiteOptimizing Your Site

Your final list of target keywords will be integrated into your websites:

URLTitle TagMetadataHeadersBody ContentNavigation LinksImage NamesATL Attributes

Without substantial research, you will waste a great deal of time and money.

Your final list of target keywords will be integrated into your websites:

URLTitle TagMetadataHeadersBody ContentNavigation LinksImage NamesATL Attributes

Without substantial research, you will waste a great deal of time and money.

Your Arsenal of ToolsYour Arsenal of ToolsYour Arsenal of ToolsYour Arsenal of Tools