#nacamam social media strategy for social organizations
DESCRIPTION
Develop a social media strategy for to build bigger, more engaging campus activities and programs by tactically using social media before, during and after the event.Presented by Andy Huston at the 2011 NACA Mid America Regional Meeting.TRANSCRIPT
Social Media StrategyFor Social Organizations
Andy [email protected]
Director of Member Services
North-American Interfraternity Conference
@hust0058 / @nicfraternity #nacamam
http://www.flickr.com/photos/38104469@N00/3899953986
http://www.flickr.com/photos/donzbop/359954316
From: Jess3.com
From: FastCompany
Awake
PCs, TVs, Smartphones
Sleep
Not Shiny New Toys
Powerful BusinessApplications
You Don’t Control Content
You Never Did
Social Media Is Work
http://www.flickr.com/photos/mr_gonzales/1296612658/
Social Media Planning
1. Listen
2. Strategy
3. Learn
4. Channels
5. Measure
http://www.flickr.com/photos/dakotam/2668653161/
• Google.com/alerts
• SocialMention.com
• Search.Twitter.com
Listen
Strategy
Content Is King!
Learning in5 StepsIn this order:
• Listen
• Create Content
• Engage Others
• Build Your Following
• Involve Your Fans
““Experiment personally, Experiment personally,
apply professionallyapply professionally””
http://www.flickr.com/photos/bartzoni/5099168373
Social Organization
Growth Opportunities
• Blogs
• YouTube
• Location-Based
• Pictures
• Measurement (ROI)
Blog
1. Define Scope, Niche Topic
2. Tailor to Target Audiences
3. Bloggers (Personal, Conversational)
4. Comment Policy
5. Schedule (Calendar)
6. Simplicity (Less is more)
7. Keyword Rich
8. Tags and Search
9. Social Media Sharing
10. Compelling Headlines
11. Include Pictures
12. Vlog (Video) with Transcript
13. Subscribers (RSS or Email)
14. Blogroll (Linked to Similar Subjects)
140 Characters :: 120(at) RepliesRetweet (2x)
MentionsHashtags
Direct MessagesLists
FollowFollowersPrivacy
Trending Topics
Applicationsvisibletweets.com
@comcastcares
@twelpforce
@deltaassist
@dellcares
YouTube
Millennials Are Heavy Viewers Of Online Video
85% watch online videomonthly
Vs. 67% of all internet
users
Vs. 51% of adults 45 to 64
Source: eMarketer, 2010
Check In
What is ?
•Become Mayor of the Venue
•Earn Badges
•Earn Points (Compete with Friends)
•Save Money with Specials
•Connect with Friends
•Serendipity
Why Check In
Badges
Campus Badges
The Case for Social Organizations
• Tips, Add Value
• Offer Specials
• Marketing Integration
• Word of Mouth Promotion
• Build Brand Ambassadors (Insights)
Insights
Google+
When Organization/Business Pages Launch:
• Circles– Ability to segment your communication!
• Hangout & Huddles– Fireside Chats
– Focus Groups
– Task Force Meetings
Huge growth to 10M+ in first month
Pictures
• Flickr
• Picasa
Instantaneous +1000 Words
My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter
Yes, it was delicious.
Measure Impact
Google AnalyticsTracking Web Traffic
TrackingBit.LyGoo.Gl
InfluenceInsightsKlout
Grader.com
INFLUENCE IS NOT:Follower Counts Number of TweetsNumber of Posts
INFLUENCE IS ABOUT:Response to Call to ActionLikesCommentsRetweetsSharingClick RatesViews
You Don’t Have A Choice On Whether Or Not To DO Social Media;
The Choice Is How Well You DO It.
Erik Qualman Author, Socialnomics
[email protected] | @hust0058
Director of Member Services
North-American Interfraternity Conference
Facebook.com/nicfraternity @nicfraternity @fraternityinfo
http://about.me/hust0058
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