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InternetStrategy

forNewsOrganiza3ons

Session6:

Reinven3ngtheProduct

18June2010Instructor:JonathanStray

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Newsroomsmustaskthemselvesfiveques3onsaboutthenewmediadisrup3on:1)What

happenstorevenue?2)Howdoesitchangehowwecantellastory?)Howdoesitchangewherewegetinforma3on?4)Howdoesitchangehowanewsroomissetup?and

5)Whatistheproductwemake?Weveaskedourselvesthefirstthreeques3onsbutanewsroomhasntreallychangedin50years,andneitherhastheproduct.Whyis

that? RegChuaofSouthChinaMorningPost

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Journalis3cEfficiency

Qualityisnottheonlymetric

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Storycomparison

NiemanLabstory

550wordsoriginalcopy VerifiedbycallingIcelandMP Includedanalysis Textonly 2hoursofwork Reporterhadadvanceno3ce

BoingBoingstory

Cutandpastedfromemails. Nochecks. Readercommentlinkedto

analysis

Linktovideoelsewhere 10minutesofwork Areaderno3cedsometweets

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Whichoneisbe`er?

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Whichoneisbe`er?

Myanswer:

wasitthebestuseofthereporters3me?

Canonlybeansweredbyasking:

whatistheaudienceforthisstory?

whatisvaluabletothisaudience?

whatwouldtheaudienceproduceonitsown?whatelsecouldthereporterhaveworkedon?

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Otherjournalis3cproducts

Research Conferences Data

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Research

Isjournalismaproductoraservice?

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Newsroomsofferingcustomresearch

Economistintelligenceunit Forbes GlobalPost IraqioilreportPassportCustomResearchisafocused,3mely,andcosteffec3vesolu3ontoyourinterna3onalbusinessresearchneeds.Wedeployourglobalnetworkofcreden3aledjournaliststofindauthorita3veanswers

toyoururgentques3ons.GlobalPostwebsite

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Noncustomresearch

Premiumreports

Economistintelligenceunit FinancialTimes GigaOm ReadWriteWeb...

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ConferencesandEvents

WhiletheInternethasreducedpeopleswillingnessto

payforcontent,itsterrificatforgingaconnec3on

withbetweentheproducersandconsumersofthatcontent.And,inperson,peoplearealotmorewilling

topayforsomeitera3onofthatexperience.

JoshuaBenton,NiemanJournalismLab

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Conferences/Events

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WallStreetJournalConferences

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WallStreetJournalConferences

Theformulafortheconferencesgoeslikethis:choose

acompellingtopic,recruitcorporatesponsorsand

displaynewproducts,invitethestarsinthatfieldto

debateandtakeques3onsfromwellknown

journalists,anddoitallonstageinfrontofbusiness

execu3veswhohavepaiddearlytolistenandrub

elbows.

NewYorkTimesonWSJconferences,8/10/2007

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Butalsojustmeetups...

MinnPostsMinnRoast PublicRadioInterna3onalsMaxFunCon WashingtonPostdinnerpartywithreporters(hmm...)

Theoutletrecentlypolledyoungpeopleabouteffec3vewaysto

getthemexcitedaboutMinnPost,itscontent,andits

community,Kramernoted.Thefirstthingtheysaidwas,

Holdeventsatbars.

MeganGarber,NiemanJournalismLab

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Data

1)Thedatalockedinreportersstories

2)Thedataeveryoneelseismakingavailable

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Data

Somuchofwhatlocaljournalistscollectdaytodayis

structuredinforma3on:thetypeofinforma3onthat

canbeslicedanddiced,inanautomatedfashion,by

computers.Yettheinforma3ongetsdis3lledintoa

bigbloboftextanewspaperstorythathasno

chanceofbeingrepurposed.

AdrianHolovaty,Afundamentalwaynewspapersitesneedtochange

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Data(someofHolovatysexamples)

Afirehasdate,3me,place,vic3ms,andrespondingfiremen Anobituaryisaboutaperson,involvesdatesandfuneralhomes. Aweddingannouncementisaboutacouple,withaweddingdate,

engagementdate,bridehometown,groomhometown

EverySenate,HouseandGovernorraceintheU.S.has loca3on,analysis,demographicinforma3on,previouselec3onresults,campaignfinance

informa3onandmore. Abirthhasparents,achild(orchildren)andadate. Acollegegraduatehasahomestate,ahometown,adegree,amajorand

gradua3onyear.

Adrinkspecialhasadayoftheweekandisofferedatabar.

ThescheduleoftheU.S.Congresshasadayandmul3pleagendaitems. EveryknowndetaineeatGuantanamoBayhasan approximateage,

birthplace,formalchargesandmore.

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Morethanthantags(SteweDebrouwere)

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Morethanthantags(SteweDebrouwere)

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En33es,nottags(SteweDebrouwere)

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En33es,nottags(SteweDebrouwere)

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Howtoenterthisdata?

Needagooduserinterfaceforreporters.Needstobe

partofthestoryfilingprocess,andincludeauto

sugges3ons.

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Whatcanwedowiththis?

1)Packageinforma3ontogether

2)Inves3ga3verepor3ng

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Informa3onPackaging

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LinkedData

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Inves3ga3veRepor3ng

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Interac3veMaps

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Alsojustbasicqueries

Whowerethetopdonorstoapoli3cianscampaign? Whatfrac3onofacompanysprofitsweretransferredoverseaslastyear?

Whohasthisbusinesspersonbeenmee3ngwith?

Whatisknownaboutthispersonsi3nerary? Isthereanypa`erntothefloods? Whereisdeforesta3onoccurring?

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Journalis3callyRelevantData

Corporatedisclosures.Maps.Governmentbudgets.Mineralogicalsurveys.Houseprices.Economicindicators.Sportsscores.Demographics.Opinionpolls.Vo3ngresults.Expensereports.Swineflucases.Energyconsump3onsta3s3cs.Shippingflows.Moneyflows.Universitygrades.Newsarchives.Webtraffic.Marketvalues.Financialinforma3onofallkinds.Globalagriculturalproduc3vity.Crimerates.Transporta3onnetworks.Birthsanddeaths.

Endangeredspeciessigh3ngs.Poli3calprotests.Trafficaccidents.Tobaccoproduc3on.Postalcodes.Propernames.UFOsigh3ngs.

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Youarenotthegatekeeper

Butyoucanbethecurator.

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TheGuardianDataStore

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Givingthepublicaccesstodata

Indexes Downloads Visualiza3ons Compila3on/cleanup/reformangetc.butreally:

Applica3onprogramminginterfaces(APIs)

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Exampleaudienceuseofdata

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GuardianOpenPlaorm

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Makingmoneyfromdata

TheGuardianapproach:

Basicaccessfree(uptoacertainnumberofqueriesperhour)

Aerthat,twochoices: Hostyourapplica3ononourwebsite(andwegettheadrevenue),or

Buyanlicense

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GuardianOpenPlaorm

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Mobile

Howisitdifferent?

Isitimportant?

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Mobile

Howisitdifferent?

itsalwayswithyouandalwayson possiblyonlyreadforshortperiods itspersonal newspublisherknowswhereitis

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Mobile

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Mobile

Whyisitimportant?

Inmanycountries,thedominantmethodofonlineaccess

peoplewanttheirnewsonphones

lotsofthingsyoucanonlydoonmobile hugeadmarketopeningupthephoneknowswhoandwhereyouare!

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Mobileonlyexcitement

Yelpcombinescustomer

reviewswithloca3on

basedsearchforlocal

businesses.

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Mobileonlyexcitement

Foursquareisasocial

networkandagame

centeredonchecking

intoloca3ons.

TheWSJnowletsreaders

addtoFoursquare

whenreadingastory

aboutaplace.

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Mobileonlyexcitement

Augmentedreality.

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Finalthoughts

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Whatisjournalism?

Whatarethegoalsofyour

journalism?

Whatarethebestwaystouse

technologytoreachthosegoals?